The ongoing Covid-19 pandemic has disrupted the functioning of the nation and many industries are still trying to cope with the New Normal. All companies are burdened due to the changing scenario and have been vigorously experimenting with new ways to stand out in the competitive market. They are trying to overcome challenges and implement uncharted routes to sustain and grow amidst the pandemic.
This unprecedented event has shown us real difficult times but privileged times as well. As they say, every problem has a solution. This pandemic has introduced us to a whole new world. While a few companies are fraught with uncertainty, most of the companies are becoming innovative and have utilized the lockdown situation to their privilege by shifting their businesses online. Advertising agencies have seen an upsurge in the number of queries related to digital marketing and have been constantly recommending solutions.
Why are companies moving to digital presence?
The current pandemic has definitely changed the entire marketing landscape and even traditional marketing solutions have shifted to digital marketing. Technology has proven to be a boon in such times for every individual and digital marketing has made things convenient for businesses due to many reasons.
Psychological impact on customers
Customers today are not comfortable venturing out. They are stepping out only in case of an immediate requirement. There is still a great sense of fear in people. And once the crisis resolves or rather gets easier on us, the psychological impact of the virus is bound to stay for much longer. The customers are still going to hesitate to visit the market place for any kind of shopping or other requirements. The entire consumption model will witness a change, pushing the customers to further resort to digital adaptation.
Retail has taken a major hit
With the entire nation going under lockdown; the businesses have taken a major hit. The current COVID-19 pandemic has highly impacted all the businesses, especially the ones that have had an only retail presence and no online presence. Digital marketing solutions have come to the rescue of these businesses. It provides them with a platform, to make their products and services visible.
Reach the right customers
The pandemic has minimized travel and also prohibited transportation for a few businesses, nationally and internationally. Due to this, it is difficult for businesses to meet their customers or explain their products. However, digital marketing simplifies the process for businesses to be able to reach their target audience in any location and from any background. It also allows the customers to surf online, as per their requirement in choosing the right product.
It is measurable and convenient
Having an online presence helps the audience understand your company objectives or brand offerings, which helps them to build brand loyalty and credibility. Today, customers want to visit your website and check your social media pages before making a decision. They want to check your reviews and potentiality.
Especially in the current times, customers want to know the safety precautions you are undertaking without visiting your store or office. And all this information can now be provided to them online, at the comfort of their home.
But the question that would arise would be why digital marketing when you already have loyal customers who would still purchase from you. Digital marketing will help you not only widen your reach but it also helps in evaluating and measuring your customer base. This in turn helps you come up with innovative ideas for the growth of your brand.
It is safe and accessible
Companies can be more accessible to the audience they are trying to reach. By having a presence on the web, your customers can reach you at any time and even now when the office is closed during the pandemic. By creating a website and implementing search engine optimization, social media optimization, search engine marketing, or social media marketing; your companies stand a better chance at garnering visibility. It also helps a company sustain itself in the competitive market since customers are able to find your business in the first few pages of Google Search and there are high chances of them reaching out to you before your competitor.
How digital marketing has helped a few businesses cope with the pandemic?
Out of sight is out of mind. With the current pandemic situation where most of the businesses are either working from home or non-operational; the only way right now to be in the sight is by being online. A few are still wondering, why digital marketing has become a fundamental need for most of the companies today, Digital marketing is definitely a requisite need today to reach out to your audience.
For instance, a few retailers like grocery stores and food retailers have been operational during the pandemic, but a few were still not able to meet the demands of customers entering the store due to the limited supply of the products. However, customers were able to find the products online. Brand’s online presence and delivery have really helped the customers acquire the necessary products.
Educational institutions and individual businesses have also taken to online presence and digital marketing. Digital marketing has not only helped them market their services to the right audience but also strengthen their brand image by providing the right information. Most of them have also taken to online teaching and are also releasing YouTube videos on various educational and informative topics. This has helped enhance their brand credibility.
There have also been businesses that have been existing for a really long period in the market and are used to retail presence. While it has been easier for startups to cope with the changing model, a few businesses are still trying to adapt to the change. We are all aware that changing a long term mindset is an extensive process and it is complex to break the barrier of culture change. This is where advertising agencies have been playing a major role in helping the businesses cope with the changing model and make them realize why digital marketing is now going to be a necessary marketing strategy. They have been using their knowledge and experience to not only help the business compete online, but have also been assisting them understand the online market.