Wega Cabs is an airport taxi service in Bangalore offering hassle-free rides. The company’s vision is to provide a seamless ride experience for the customers and the drivers to get around quickly and safely. They achieve this through their affordable price strategy, high standard of service, and a reliable cabs service. The taxi bookings can be done through the website or through the 24/7 customer service number.
For more details, visit: www.airportcabsbangalore.com
Wega Cabs, being an online taxi booking company, their aim was to increase the number of taxi bookings for the business. They approached Moshi Moshi to help them gain more customers and increase their conversions, through Search Engine Marketing. Our approach began by optimizing the right keywords, ad extensions, and efficiently executing the campaigns. The campaigns were devised for 45 days.
Moshi Moshi’s goal is to increase the leads i.e the number of taxi bookings for Wega Cabs. The challenge here was to attract potential customers over other competitors and make them take action on the website/ or through a phone call. Here, the action being booking a taxi.
Moshi Moshi created Google ads Search campaigns for Wega Cabs, with Lead Generation being the campaign objective. In the campaigns, Search Ads were created to attract customers to the booking site and Call ads were created to book the taxi service conveniently through phone calls.
Campaigns were strategized and, the irrelevant searches were decreased using specific keywords, to improve the conversation rate.
1. Growth Insights
Click-Through Rate (CTR) – increased by 107%
Prior to the campaign, Wega cabs generated 8.15% click-through rate (CTR). After devising the campaign strategy on the same spending budget, the click through rate (CTR) has now increased to 17.52%, with 25% increase in the cab bookings.
Through Search Text Ads and Call Ads, we were also able to target the ads to a more relevant audience and generate the maximum number of leads for the business at a minimum cost per lead.
2. Auction Insights
Impression share – Increased by 130%
At the end of the campaign, Wega cabs were able to achieve 75.9% Impression share from 32.93%.
Ad position – Avg 1.9 position
The average Ad position is maintained at 1.9 positions and is now on the top of the Search engine page.
The Auction insight graph displays the clicks, impressions, CTR, and the ad position during the campaign period.
Overall, In the 45 days campaign, Wega cabs have gained 25% more leads, with the same spending plan as prior to the campaign, yielding a good Return on Investment (ROI) for the business.
The unique and specific keywords, ad extensions strategy that Moshi Moshi devised for Wega Cabs, helped the business gain more customers, thereby, increasing the conversion rate.
The key takes away from the campaign would be to align the campaign goals, with the behaviors of the customers and to include specific keywords, Ad word extensions. It is also crucial to target the right locations along with the timely delivery of the campaigns.
Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.
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