We hear a great deal that quality content makes all the difference, which is the reason advertisers are continuing to take steps to create engaging and shareable content. Video marketing is the key to content marketing and it needs to be incorporated into your current marketing strategy. Let us find out about the video marketing trends 2020.
According to a recent study, videos are shared via social media 1200% more than pictures and text, combined. So, it is very important to ensure that you have a strategy in place for video marketing at all times.
Video Marketing Trends 2020:
1. Live Videos In, Facebook Live Out
Facebook Live was one of the biggest fallacies of Facebook. Users were not able to generate the type of outcome they had expected which ultimately led to the decline of its usage.
However, live video isn’t a technique that is vanishing. Despite what might be expected, live videos have made a firm spot in the video marketing world.
Live videos keep on developing because live media is very captivating. The reason? Experiencing live and uncut videos in real-time.
As an Instagram or Snapchat follower, you’ve presumably seen that numerous individuals you follow “go live” on various occasions during the day. Those live feeds, as a rule, consist of responding to questions that are being submitted by different clients—possibly endeavoring to accomplish something that clients demand.
While Instagram gives the ability to save these live videos to your profile, the chances of somebody viewing 60 minutes in length live stream later are very less.
What makes the live video so unique and why will it stay in the long run? It’s because live videos are reproducing the sensations of live radio and TV. These modes of communication were used to provide the same content to individuals all around the nation, or the world, at the same time.
2. Shoppable Videos:
Another video marketing strategy that is getting popular is “shoppable videos.” These video ads provide links to products within the video universe. Instagram Stories and Snapchat with links are popular shoppable videos.
It’s sensible to anticipate that you’ll soon have the option to purchase items by interacting with the items inside a video. For example – if there’s a piece of furniture highlighted on screen, you might have the option to hover over it and discover about that specific model and where to get it.
The alternatives are endless, truly. In the future, you will be seeing more videos that feature products in a story’s stream, regularly with a shoppable link.
3. Interactive 360 videos:
Interactive 360 videos are a huge video marketing trend 2020. Through it, you can experience Broadway musicals, sporting events, and scenic locations.
It’s the sort of vivid, advanced AR and VR video style we’re hoping to see in the future. Interactive 360 videos are something that, in case you’re eager to learn, you might need to create one.
While it may be difficult to create it right now, it could be an incredible method to stand out from your competition and truly fascinate your client base.
4. Video conferencing:
While software like Google Hangouts and Zoom have been improving their video conferencing capacity, the experience of video conferencing wherein one person converses with another person is bound to expand.
Video conferences offer the capacity of seeing someone else, sharing screens, and other technical support functions. On top of that, it can also be used as an instruction method.
The experience of video conferencing triumphs in comparison to voice calls, chat functions, and emails.
5. Vlogging :
Vlogging is the video format of blogs. With Youtube undergoing a lot of changes, vlogging is developing at a rapid rate.
Instagram and Snapchat are other well-known platforms for vlogging. With the expansion of live video, vloggers are experimenting with the sort of videos they feature. Vloggers are also turning into influencers by advertising about various brands.
6. Google Ads video marketing:
In 2020, we will witness an increase in the number of advertisers going for Google Ads video marketing. Google video advertisements show up on YouTube or the Display Network. YouTube is the world’s second most utilized search tool, which is why your video marketing plan should include video ads.
Gen Z-ers devour video content for 3-4 hours daily on their favorite platform to unwind. Gen Z will make up 40% of all video consumption and the key to their attention is through engaging videos.
7. Searchable videos:
Google has incorporated videos as a core offering. Hence now top videos will be featured on the search result when you can search on google. For example, “how to make a cake?”
So, here the video is featured first then the articles.
Over the years, videos are appearing on the top of the result page both for desktop and mobile. Hence, it is very important to optimize your videos according to search engines to rank higher on SERPs.
8. Stories will dominate:
Viewers like Instagram stories as they consider it more authentic than other content on social media. Compared to well-planned content posted on feeds, stories add a personalized approach to Instagram.
By incorporating Instagram stories into your video promotion strategy, you’ll be able to connect with your viewers and build a personalized relationship with them.
People like to see behind the scenes, sneak peeks of the latest product, promotional codes/discounts, etc. It makes them feel special as they can see themselves as part of the product’s journey.
Videos for different dimensions:
With new video platforms being introduced, the preferences for different video dimensions, whether or not your video is in square horizontal, or vertical format, is expanding.
With Snapchat and Instagram Stories, vertical video has increased in popularity. YouTube and Facebook videos also support this format.
IGTV, Instagram’s video platform, hit a wall once they tried to push its users to use vertical video. Thanks to the low usage, Instagram declared that they’ll support traditional horizontal video on IGTV as well.
A similar story exists for square videos. At one instance people thought that square video content performed higher on Facebook and Instagram. According to a study, it was found that view-through rate and engagement rates are much higher on the square than landscape videos. So, Instagram has started supporting photos and videos in broader dimensions.
Will we keep seeing more square videos within the next twelve months, or have things come to the traditional dimensions? Is a vertical video still good? We’ll see. It’ll be smart to keep an eye on the trends.
When Facebook introduced its autoplay feature, which automatically plays videos in the feed with no sound, it was a total game-changer.
It was later admitted that they were measuring the minimum amount of seconds as full views, however long or short the video was.
Now publishers are creating videos with subtitles and animations to convey context with no necessity to activate the sound.
Instagram autoplay videos in its feed and so does LinkedIn, Twitter, and YouTube.
With autoplay videos, there will be more consumption of silent videos. This can also mean you can watch videos irrespective of the language of the audio.
Now that we know all the video marketing trends 2020, we should start exploring all the options because video content marketing is dynamic and we need to start experimenting with different techniques.
Till then keep looking out!
Why is video so important in marketing?
Viewers like videos because it's easy to digest, entertaining, and engaging as compared with text, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
What is the future of video marketing?
The future of video marketing lies in technology, innovation, Artificial Intelligence, analytics, and adapting to customer's dynamic needs. Remember, a personalized video can take your business and your efforts to the next level.