Every growing business has been actively trying to scale their content marketing. You may be one of them because everyone is Googling tips for content marketing. According to a survey, scaling content marketing is one of the biggest challenges that marketers face. This comes as no surprise since creating quality content takes time and resources. The content that you produce should not only align with your business, but it must also promote it.
It can be very challenging to think of ways to scale your marketing. But if you do it right, you can benefit from it. To make your life easier, here are a few tips on how to scale content marketing:
Strategise a Goal
To facilitate the requirements of your growing business, you must plan your content ahead of time. Take time out of your schedule and decide what you would like to achieve with content marketing. It is best to attract a wider audience because different types of customers will flock your way once your business starts to grow.
Go back to the basics and jot down the who, what, why, and how? Ask yourself, who are you creating the content for? What does the content creation procedure look like? Once you begin to answer these questions, then you can design metrics that work for you. Your content goal should always reflect your overall content marketing strategy.
Grow the Team
If you really want to scale your content, then one of the best tips for content marketing is to hire a bigger team that specialises in content writing and content curation. Having a team can help you speed up the process and you can easily create more number of posts for social media or clients.
One of the most viable and economical options is to hire a communication agency that provides professional content production services. Professional writers can help you scale as fast as you want and they will produce the kind of content you are looking for. With outsourced help, you will not have to deal with the burden of managing another in-house department.
You can even choose to use the same communication agency for other professional services that align with the content you require. This is a great way to get a comprehensive and cohesive marketing strategy.
You can share content guidelines/rules that the outsourced agency must maintain so that the content produced by them aligns with your brand voice.
Adopt Technology and Automation
Every growing business needs to adopt newer technology and automation to meet organisational goals. Technology can speed up the process and eliminate the repetitiveness of work. With the help of AI-powered software, your team can write quality content. Software such as Grammarly helps users correct grammatical errors. This software not only increases the overall output of various types of content but also makes it easy to curate excellent and error-free content.
Automation is also a highly recommended tip for content marketing since you can use automation for just about everything. From scheduling posts to creating personalised content for each user, automation will help you distinguish yourself from your competitors.
The adoption of the above will help you find time for other important tasks. Softwares can optimise your content and result in higher click-through rates.
It is definitely a good choice to invest in these technologies as the burden on your team will reduce drastically.
There will be situations where you require different types of content all at once. To face this challenge at hand, the best tip is to have writers that specialise in specific types of content. For example, you can have people who specialise in writing social media content, copywriting, blogs or long content, brand names, etc.
But if you have a small team of writers, then you can facilitate them with the necessary training and resources, so that they can provide you with favourable output.
When working with a team of writers, it is ideal to communicate and allow them to share their thoughts on specifics. Holding regular meetings will foster creativity through brainstorming, uncover unique and one-in-a-million ideas, evaluate the strengths and weaknesses of existing content, share industry news and opportunities, and finally, provide a platform for strategizing and prioritising content.
These meetings are also a great way to ensure that 2 people are not doing the same work. Communicating with each other will keep the team on their toes and help write good content.
It is never easy to write thousands of words of content and it is definitely not easy to scrap those words because your clients didn’t like it. Instead of pressing the delete button, you must learn to keep this written data in your archives. Every growing business, like yourself, must learn how to repurpose the existing content and reuse it in another project.
Repurposing content is a great way to save time, money, and efforts. It helps you reach more leads and extracts more value. It also helps create very valuable content for a different set of buyer personas by being highly targeted and relevant.
Be Selective with Content Production
If you are a rapidly growing business, then work on projects that have the greatest value. Another tip for content marketing is to prioritize all projects that will definitely bring you traction. You cannot waste precious hours on projects that will be of low significance to your business.
Focusing on one or two big content projects will help deliver quality results that are bound to bring in more business to your organisation. Make sure you constantly evaluate how your big projects are doing and revamp them depending on your goals. Focus on promoting these important content projects through your website, blogs, and social media platforms.
The best tips for content marketing is to incorporate SEO marketing. Content that has low SEO value is likely to not perform that well. In order to receive a good amount of traction, you will need links. But remember, there is a right and wrong way of linking. For the best possible outcomes, follow this procedure:
- Create very good and engaging content.
- List out reputable and high-ranking sites that are authorities in the subject matter you are writing about.
- Try to ask them for links or guest postings on their sites in a very respectful manner.
Note: Don’t waste your content by guest posting on low-quality sites. Partner up with quality and reputable sites to get the best outcomes.
Prepare for the Future
Our last tip for effective content marketing is to strategize and prepare for the next big thing. You will have to learn how to use content in the most effective manner. You can prepare ahead of time by creating a content strategy that contains blogging, SEO, social media, email marketing, lead nurturing, PR, and marketing automation for maximum impact.
Content marketing is definitely the next big thing. You can skyrocket your brand with cotent marketing, if you have not previously tried to scale your content marketing, then it will be a challenge. Content writing and curating is a time taking and tasking job. A lot of research, rewrites, and edits are required before any content can be published.
The best thing to do would be to take it slow and eventually follow the above tips for content marketing. Find a way to make the content work for you and scale your content marketing!