web designing

Website Color Palettes

The Best Website Color Palettes to Increase Engagement in 2021

The Best Website Color Palettes to Increase Engagement in 2021 1300 732 Moshi Moshi

Choosing the right color palettes for a business’s website can be extremely hard! There are so many intriguing colors out there and it can be overwhelming for an individual to select just a few. Everyone has their favorite colors that they like seeing. Colors are a way to express and showcase one’s personality. Adopting the right website color palettes in any business is essential.

The right website color palettes can help boost the ROI, sales, and credibility of a brand.
Although choosing schemes takes time and careful planning, they can have positive long term effects. The color schemes will influence how a customer views a brand, so brands must make sure that they select the best website designs and themes for their websites.

Importance of Color Schemes

Let us first understand the significance and importance of color schemes.

1. Brand Recognition:

Brands now need to adopt any and every way to stand out in today’s market. Creating something truly memorable can help set brands apart from each other. Color is a great way to do this. 

Studies have shown that brand recognition can increase by 80% with the use of colors. If a brand has already established a color scheme, they must use it across all communications, including their website. The color scheme will create memorability in the minds of the customers, which will increase their trust in the brand. 

2. Shapes the Customer’s View: 

Many customers initially assess a brand, based on colors alone. These impressions are made almost instantly. To deal with these quick judgements, it is best if brands follow and take advantage of the psychology of colors. 

Every color has a set of emotions and meaning attached to it. Brands can choose what emotions a customer must feel when they visit their website. For example, if they run an online grocery business, the use of green can induce feelings of freshness, nature, and health. The color alone will motivate customers to buy vegetables or food supplies from their website. 

Similarly, if a brand runs a tech company, then colors such as blue, white, and grey are recommended as they communicate advancement, innovations, precision, and industry. 

Every color has a story, and brands must carefully decide what story they want to tell. 

3. Helps Elements Stand Out:

Another significance of color is that it can help brands highlight specific objects. The more an item stands out, the more likely it is to be noticed. This advantage can help brands sell specific products/services. 

It is preferable to have one strong color that is attention-grabbing and effective, paired with subtle supportive colors. 

4. Simplifies Design Related Decisions: 

Other than running a website, brands are also constantly occupied in running an entire business. Large portions of their days are taken for decision making, planning, organizing, and leading. Spending long hours on just design and color palette is not an optimal use of time. 

Identifying a color scheme or palette saves several billable hours. Once the colors have been decided, all the design-related decisions become easy. Consequently, less time is spent on creating new pages for the website. 

Best Color Schemes for 2021

1. Shades of Red Paired with Muted Tones

Website Color Palettes

For a trendy and catchy website, one of the best website color palettes are shades of red. Red is a popular color that several brands have incorporated in the last few years. The reason for this is that red is a dynamic color, popularly used to emphasize elements on a website. It is a bold color that gives a “pop”, adding life and excitement to a webpage. 

Since red is such a strong element, brands must never pair it with another strong color. For example, when red is paired with colors such as light green or bright yellow, the contrast doesn’t appeal to the customers. But if red is paired with muted and soft tones, then something truly aesthetic can be created. 

This color scheme works well since it adds elements of creativity and attraction. It will inevitably promote the brand’s identity in the market. 

2. Pink and Black 

For legibility and visibility, most people opt to write content in black for websites. A great way to bring more traction to websites is by pairing this black font with brighter color schemes. Shades of pink are good examples of this. Soft or bright shades of pink stand out behind jet black writings. These website color palettes draw a lot of attention and have a huge aesthetic appeal. 

Pink is often associated with only female customers, with the belief that it is a feminine color. This is far from the truth. Pink themed websites attract all genders because it is modern, chic, and artistic. 

Website Color Palettes

3. Soft Color Schemes

Several brands have taken their business to the next level with the adoption of soft color themes on their websites. Subtlety on websites is the trend this season. Many customers enjoy non-jarring designs since it gives them the mental space to focus on the product/service on the website. 

Soft tones work very well because they give the website enough white space. The user engagement increases due to the classiness and sophistication of the website. 

To match the overall design and theme, brands must ensure that the written content stays to a minimum, as too many words can reduce the customer’s interest in the website. 

Soft tones are best suited for fashion related websites. Clothes, jewelry, shoes, accessories, etc., can be easily highlighted in the presence of soft and subtle background colors. 

4. Retro Tones 

Website Color Palettes


Retro color tones have made a huge comeback this season! With the widespread pandemic, several people have been left with feelings of nostalgia and memory of “the good old days”. These thoughts have definitely inspired old color schemes and “back to the basics” themes for website colors. 

Many top brands are using the western 80s and 90s color themes for their websites. They have also found great blends of the old and new to create unique themes like never before. 

Orange and reds are definitely a part of this trend as these two colors evoke feelings of warmth and nostalgia of childhood and teenage years. 

When brands are working with retro website color palettes, they must keep in mind who they are trying to reach. The design should match the target audience’s likes, preferences, and age group. For example, innovative tech companies using retro themes would never make sense! 

In Conclusion

Brands must ensure that no matter which palette they select, it should resonate not only with their brand image but also with the customers and target audience. They should choose website color palettes that maintain the attention of the customer during their visit to the brand’s page. 

In order to stand out, brands can also choose to select a different color scheme that hasn’t been used before in their niche/industry. They can test these new colors out and see if their customers are interested in them or not. 

If not, brands can simply swap those colors for new designs and themes. They must give themselves the time and opportunity to make their site as appealing and memorable as possible. 

graphic design trends

Top 5 Graphic Design Trends 2020 | Moshi Moshi

Top 5 Graphic Design Trends 2020 | Moshi Moshi 800 450 Admin

graphic design trends

The world of art keeps on changing like any other field. With this, the artists face challenges to update themselves with the changing trends and elements. As graphic designers, one aspect of pop culture that is bound to fascinate us is the latest technological innovations. Technological innovations are growing every single day and so is the demand for graphic designing in the market. And with the market, graphic design trends change at a rapid level.

In an era of updating trends, to create even more attractive trends and be a trendsetter, the artist’s approach should definitely be updating with time.

Incorporating sense with creative elements makes a huge difference in each design. The days of the following conventional designs are gone. It’s an era of creativity now. 

Changing 2020 graphic design trends is a creative topic to discuss. No one wants a project with bygone designs right? 

So here are the top 5 Graphic design trends 2020 that you cannot miss out on: 

Liquid Motion Design

Do you want to create an engaging design? Do you want to show the magic of transition and movements in your design? 

Undoubtedly, motion design trends 2020 would give you a desirable output. Liquid Motion design is a graphic design trend that is emerging at the fastest possible pace.

Liquid Motion videos are basically animations that seamlessly transform, as smooth as the movement as a liquid. 

graphic design trends

To convey a sense of movement and drama, motion design trends 2020 are best among all of the graphic design trends. Liquid Motion videos are basically animations that seamlessly transform, as smooth as the movement as a liquid.

Gradients & Color Transitions 

Do you want to make your designs exceptionally stand out with the energetic stunning vibrant color transitions? 

Then know about the trendy gradient and color transitions in graphic design.

Color Transitions simply mean the transition of one hue to another and this often happens very smoothly.

The graphic design trends 2020 gave gradient an image of major throwbacks that happened in life and even nostalgia. 

The logo of Instagram is a great example. The nostalgic touch in the logo is appropriate for the users who are actually making memories.

graphic design trends

It is indeed notable that the eye-catchy designs are taking the world of graphic designing by storm. 

In a world where lots of brands are evolving within seconds, it’s quite challenging to make yours stand out. To work it out the most simple yet creative way is to grab people’s attention with your unique design. Here is where color transition or gradient does a lot more.

The possibilities of gradients are immense. In the latest graphic design trends, the gradient uses luminous, bright and interesting color combinations which make them look fresh and modern. 

Glitch Effect

Are you one of those who feel perfection is overrated, unrealistic and rather drab? Cheer up! The Glitch effect is here and it is proof to how imperfection if embraced confidently, trumps all the way.

Glitch or the Ruined effect is clearly taking over the market. It amplifies the effect of the design among the graphic design trends in 2020 and grabs the attention of the audience.

Scratchy static of your grandfather’s TV or the crackled visuals on your internet shortage days, they are all making a modern comeback, that people call the Glitch effect. 

Many critics observe that the best part of the Glitch effect is that they have been inculcated not just in Designing but also in fashion, packaging, films, etc

Galactic Colors

In this age of advancements, colors also have something to share with. This year has a lot more to do with galactic effects, space and galaxy color hues with the changing graphic design trends. 

iPhone X Introductory video is the best example of using the Galactic color effect. Pop of galactic colors here and there, a hint of sparkle everywhere made it attractive and memorable.

Out -of- the- world designs are quite possible with galactic colors. They are fun and extremely vivid that can make the images or videos really attractive in changing graphic design trends.

In accordance with the galactic trend, it is possible that the use of electric colors such as blues and purples will surge. Deep colors give a modern appeal and will look rich and bright.

Creative Typography

graphic design trends

In the present graphic design trends, designers rely upon typography trends or creative typography to convey a story through their design.

Creative Typography is the perfect combination of text-based content and appealing visuals. 

There is no question that creative typography, which involves a colorful background and funky texts, is the perfect solution to nail the attention with changing graphic design trends.

In creative typography, while the designs illustrate the message, the text clarifies it and gets it across.

As an animation video production company, We at Moshi Moshi take a keen interest in every other trend that pops up in the market. If you are as passionate as us when it comes to anything and everything designing, reach out to us. We would love to hear from you!

Visit our Website: https://blog.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@blog.moshimoshi.in 

What is graphic design?

Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration.

Why is graphic design important?

The demand for graphic design is increasing rapidly day by day in the corporate industry. Every company big or small needs a Graphic design service in order to stay tuned with the market. For example Logo, brochure, business cards etc.

What's trending in Graphic Design 2020?

To create modern and innovative designs, designers are playing with the typography, this trend is expected to flourish in 2020.