SMM

how do hashtags work

How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide

How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide 512 288 Admin

Hashtags are used to categorize social media content into easily navigable lists. Whatever social media channels your company utilizes as a part of its social media campaign, learning how to hashtag can help improve your brand’s contribution to social media. This article brings out the fundamentals of using social media hashtags successfully, how do hashtags work, and why you should use them.

how to use hashtags

What is a Hashtag?

A hashtag(#) is a content identifier. It lets those who are interested in a specific topic easily find content on the same subject.

Hashtags are often used on social media platforms. They rocketed to fame on Twitter. Twitter first introduced social media hashtags in 2007. However, you can even use hashtags on other social platforms, such as Instagram, Facebook, Pinterest, and Google+.

Basics of Hashtag

  1. They usually start with #, but they won’t work if you use space, punctuation, or symbols.
  2. Make sure the accounts are open to the public. Otherwise, any non-followers cannot see the hashtagged content you post.
  3. Don’t put too many words together. The best hashtags tend to be fairly short and easy to remember.

Why Should I Use Hashtags?

1. Increased connection with your followers:

Using hashtags in the posts implies taking part in a discussion on the social media platform. And most significant of all, it makes your posts visible in the discussion.

This will contribute to greater interaction, increasing the brand’s social network participation by shares, likes, comments and new followers.

2. An opportunity to establish your  brand:

Creating a branded hashtag can be an efficient way to promote your brand and engage with newer audiences who like the same type of content.

3. A way of conveying support for social concerns:

    Using a hashtag that is related to a topic beyond your brand is a way to rally for a significant cause or issue. Like #climatechange #womenempowernment #mentalhealthawareness etc.

4. Add context to the posts on social media:

You don’t have a ton of space on Twitter to write a caption. You’ve got 280 words to be precise. Longer captions are not necessarily the most powerful on Instagram. The same thing for Twitter, Instagram, LinkedIn, and some other platforms — sometimes less is better.

Using a hashtag can be an easy way to contextualize what you’re thinking about, without wasting valuable characters or making lengthy captions.

5. Help the target audience find you:

Users will follow hashtags as well as other accounts on Instagram and LinkedIn. Using a few common hashtags can be a great way to help new users discover your brand.

For example, if you use #adagency on your Instagram posts, anyone who follows the hashtag will see your recent post on their page. You may be able to attract some new followers this way.

how do hashtags work.

How To Do Hashtags:

1. Track influencers and competitors in social media:

Start with a comparative evaluation of social media. Gather intel about your competitors and any important influencers within the niche of your brand.

Please note which hashtags they use most frequently and how many hashtags they use in each of their posts. This will help you understand how your competitors communicate with your shared target audience and what keywords they prefer to use.

2. Use of tools like AllHashtag

AllHashtag can help you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can check for any hashtag and see how popular it is.

3. Related Hashtags:

If you already have a clear understanding of which hashtags perform well for your brand, consider utilizing related hashtags. These might be a little more specific than the popular hashtags you’re already using, which might help you connect to a more targeted audience.

Instagram shows the related hashtags just above the “Top” and “Recent” tabs when in the Instagram Explore section.

4. Analyze which hashtags have been popular in past posts:

Keep note of every hashtag you used on past posts. Analyze which topics were the most successful, and see if there’s a theme in the hashtags you’ve used.

If you find that some of your most popular posts still include any of the same hashtags, make a point of using them in your future posts.

How To Do Hashtags On Every Platform:

Let’s find out quick, easy-to-read tips for using hashtags on various social media platforms.

1. Hashtags on Twitter:

The optimal number of hashtags to be used is 1-2

You can use hashtags anywhere on your Tweets. Using them to highlight a keyword at the beginning of the tweet, at the end of the background, or in the middle of your post for highlighting a keyword.

You can also add hashtags in your comments when you retweet, in your replies and in your Twitter bio. 

You may also type the hashtagged keyword in the Twitter search bar to search the hashtagged content. 

Find trending hashtags in Twitter’s trending topics. Technically, you can use as many hashtags as you want in a Tweet, under the 280 character limit. Yet Twitter advises that no more than two be included.

2. Hashtags on Facebook:

The optimal number of hashtags to be used: 3-4

Hashtags can be used in any part of the published Facebook post or comment.

Hashtags are often useful for grouping posts by theme or topic in private Facebook communities.

You may also check for a hashtag with the Facebook search bar.

Tap on the hashtag to discover Facebook posts using the same hashtag.

3. How To Hashtags Instagram:

The optimal number of hashtags to be used: 30 max. 

Knowing how do hashtags work on  Instagram is very essential, as a post with at least one Instagram hashtag receives 12.6 percent more engagement than a post without a hashtag. Include hashtags after publishing a great Instagram caption. You can also include hashtags in the comments section as you interact with your fans. You can use up to 30 hashtags in your Instagram posts. It is also possible to include hashtags in the Instagram Bio profile of your brand.

You can also search for hashtags in the Instagram Explore section.

Follow the hashtags. This means that the content of any creator will appear in your feed as long as it includes the hashtag that you follow. This is how to hashtag Instagram.

4. Hashtags on Youtube:

The optimal number of hashtags to be used: 2-3 

Add a few hashtags to your brand’s YouTube video title or description.

Tap on the hyperlinked hashtag to see a list of other videos that use the same hashtag as well.

5. Hashtags on Linkedin:

The optimal number of hashtags to be used: 3-5

You can incorporate hashtags both in the published post to LinkedIn and in the LinkedIn article that you publish. Also, you can search for hashtags using the search bar of the platform.

See trending LinkedIn hashtags in the “News and Views” section of the home page.

6. Hashtags on Pinterest:

The optimal number of hashtags to be used: 20 max.

When using Pinterest for business, use Pinterest hashtags when writing a description of a Pin. Consider Pinterest as a search engine. Use hashtags that are searchable and contain important keywords.

Final Thoughts:

Hashtags are an incredibly common feature of most social media platforms and can be used by brands in their marketing strategy for reaching out to more people. A creative ad agency can help your brand to reach the next level. It’s important to make sure you use the best tools to research, create, and monitor all the popular hashtags associated with your brand.

What is a hashtag and how do you use it?

A hashtag is simply a keyphrase introduced by the hash symbol #, it is a type of metadata tag used on social networks such as Twitter, Instagram, Facebook, Linkedin, and other microblogging sites. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content.

How do I find the most popular hashtags?

There are various hashtag finder tools you can use to find the most popular hashtags in that tool you can also check on the popularity of any hashtag.

social media marketing techniques

Working Social Media Marketing Techniques to Promote Your Brand

Working Social Media Marketing Techniques to Promote Your Brand 800 450 Moshi Moshi

Are you looking for Social Media Marketing Techniques to take your brand to the next level?

social media marketing techniques

There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you can find 5 Effective social media marketing techniques to promote your brand on social media platforms.

Choose the Right Social Media Platform

Structure your business goals and the type of audience you want to target. Break down the strengths and weaknesses of every social media platform of your business. Analyze the demographics you are targeting & their presence on social media platforms so that you can structure your social media marketing techniques accordingly. 

If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are in the service sector, or a B2B company, focus on being active on Twitter, LinkedIn, Facebook, Google My Business.

Focus on Authentic and Quality User-Generated Content

Content Is King! You might have heard this many times before and it fully applies to social media marketing. Nothing engages and captivates the audience more than some quality content. So, create a brand persona for your business. Start by creating high-quality content on topics related to your product/service. Create compelling visual experiences for your audience through infographics, images, GIFs & videos, and build a loyal community for your brand. 

User-generated content is the way to win on social media. Run social media contests to enable user-engagement and attract attention to your business.

Leverage the Power of Social Media Advertisement

There still is a stigma attached to using paid advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.

Facebook Ads help many people reach your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings. This is known as Detailed targeting. Detailed targeting increases the efficiency of your ads & saves your precious rupees. It’s just smart advertising.

Structure your social media marketing campaigns according to your business objectives. These objectives can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.

Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.

Customer Service

In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with brands. This statistic alone is enough to state the importance of customer service as one of the promising social media marketing techniques. 

It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.

With the continuous growth of the social media marketing rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.

So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers’ experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations and enriching brand loyalty among the customers.

Partnership with Influencers

Another marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account. 

But first, who is an Influencer?

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach. They range across different fields and professions such as actors, bloggers, fitness experts, photographers & so on. To simplify, we can divide them into the following 3 categories based on the size of their social media following:

Mega Followers are those with a million or more followers. They include generally celebrated personalities such as actors, athletes, and so on.

Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as bloggers, fitness experts, photographers can be found in this category.

Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.

Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways. 

Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience. 

  • Below 1% = Low engagement rate 
  • 1% to 3.5% = Average engagement rate 
  • 3.5% to 6% = High engagement rate 
  • Above 6% = Very high engagement rate

Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new heights.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://blog.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@blog.moshimoshi.in 

What do you mean by social media marketing?

Social media marketing (SMM) is the use of social media platforms and social networks to market a company’s products and services, it helps to reach new customers, engage with them and promote businesses.

What is a social media marketing strategy?

Social media marketing strategy is a summary and plan of everything you wish to achieve from participating in social media platforms.

What's in a social media marketing strategy?

1. Select relevant social media marketing goals 2. Determine most relevant metrics 3. Decide your social media audience 4. Understand your audience 5. Select the right social media platform.

fb business manager account

How to Create a Facebook Page and Set Up Fb Business Manager Account in Just 5 Steps

How to Create a Facebook Page and Set Up Fb Business Manager Account in Just 5 Steps 512 288 Admin

People are assuming that Facebook is dying because of the news feed algorithm, and it is becoming difficult to get more likes on Facebook every day.

Well, it’s not the truth!

To give you some insight, think about the 2.5 billion people who use Facebook every month and more than 140 million other businesses that are already using Facebook and Fb business manager account to promote their business and connect with a massive audience. Your interaction on social networking platforms gives your customers a glimpse of you & your brand; it helps to increase brand loyalty and make them more likely to recommend your services and products. 

Facebook is one of the best social media platforms to reach a wider audience by investing less time, effort, and money. Creating a Facebook page is a simple process; you need to collect all the business information, address, pin code, phone number, brand name, logo, cover photo, etc. and follow the below-mentioned steps.

fb business manager account

As per the Facebook survey, it is clear that people like to interact with their favorite brand on Facebook than on any other social media marketing channels.

fb business manager account

Follow these 5 steps to create a Facebook page and set up the Fb Business Manager Account: 

Step 1: Creation of Facebook business page:

  • To create a Facebook business page, you have to log in to your Facebook account, and on the top right corner, you will see the “Create” option.

fb business manager account

  • After clicking on “Create”, you can see various options such as page, ad, group, event, fundraiser, and others. Now, click on the “Page” option. 

fb business manager account

  • Then you will get 2-page category options, “business or brand” and “Community or public figure”; most of the businesses use the business or brand category option.

fb business manager account

  • Fill the required information of the brand like the page name and the brand category, select the category that is best suited for your business. For example, if your brand name is “Spark On Fitness”, select Gym/ Physical Fitness Center as the brand category and clicks on continue

fb business manager account

  • Then, upload a profile picture and cover photo of your brand. Ensure the quality of your image is good. Businesses generally put their logo as their profile picture

  • Hurray! Your page is now created. You can add additional information about your brand by clicking “edit page info” button and also add a button to your page like send a message, call now, send mail, contact us, etc.

fb business manager account

Step 2:  Promoting your business page:

You can invite your friends to like your page by sending them invitations. Your existing Facebook friends can give you an initial base of likes on your new Facebook page, hence invite as many people as you can to gain more page likes. You can also run a page like a campaign to get more page likes, but for that, you need to make a payment to Facebook.

Step 3: Fb business manager account:

Facebook introduced a free tool, “Business Manager Accounts” for companies to manage and organize their Facebook pages and advertise on Facebook. This allows you to create campaigns and promote your business. You can even track and manage the performance of your ads.  Create your Facebook business manager account by following these simple steps:

Creation of  Facebook business manager account- 
  • To create a FB business manager account, open your Facebook business manager by visiting Business.facebook.com. You can see the “Create Business” button on the top right corner, click on that button and you will see another dialogue box. Fill the required details about your business and click on continue.

  • Go to your registered email account to verify your account. Under social mails, you will receive a verification email from Facebook, confirm & verify that email.
  • Your Business Manager account is created. Then, create an ad account in your Facebook Business Manager Account. On the left under the accounts section, you can see the Ad account option; click on that and then click on the “Add+” button in the center of the screen.
  • You can see a few options like “Add an Ad account”, “Request access to an ad account” and “Create a new ad account”; click on the third option to create a new ad account.

fb business manager account

  • Fill out the details of your brand, select the currency and time, and click next.

  • Then select from the two options, “My business” or “Another business or client”, for which your account will be used and click on “Create”.

  • Now, add people and set permissions to access your manager account and click on assign.

fb business manager account

Step 4: Linking your Facebook business page to your FB business manager account:

  • To add a page in your business manager account, click on the “page” button towards the left side under the account section and then click on the “Add+ button” on the center of the screen.
  • You will see 3 options you can select any one of them as per your choice. Here, you can add an existing page, request access to some other page or you can create a new Facebook page from this option.

  • To add to our existing page that we already have, click on the “Add a page” option. Then, enter the page name or page URL and select the page and click on the “Add Page”.

fb business manager account

  • You can add as many pages as you want in this manager account by clicking on the “Add page” option.

Step 5: Adding the payment method in Fb business manager account-

You have to add a payment method in the FB Business Manager Account to run ads. To add the same under the payment category, click on the add payment method on the left side and fill out the card details, select country, and currency and click on continue to complete the payment process. You can also run your Facebook ads and generate good revenue out of it. 

fb business manager account

Final thoughts:

If you don’t have your Facebook Business Page and Manager Account, create your own today with the steps outlined above, and promote your business. Also, there are various advertising agencies that can help you with digital marketing services

What is Facebook Business Manager used for?

The Facebook business manager is used by companies to manage and organize their Facebook page and advertising accounts. It is a free tool launched by Facebook.

Do you have to pay for Facebook Business Manager?

No, the Fb business manager is a free platform. you can even add people to manage and organize your page and account for free.

Is there a Facebook Business Manager app?

Yes, there is an app for Facebook business manager.

How do I approve Facebook Business Manager request?

Go to business settings, Click requests, Click received, Accept or decline requests, Enter your password, and click save changes.

Digital Marketing Case Study: Ministry of Ayush

Digital Marketing Case Study: Ministry of Ayush 1200 675 Moshi Moshi

How Moshi Moshi created India’s Biggest Video Blogging Competition for ‘My Life, My Yoga’ campaign that reached 350 million viewers and received 37000+ entries The Ministry of Ayush, in collaboration with The India Council for Cultural Relations (ICCR), launched an online campaign for International Day of Yoga on 21st June 2020. The campaign titled ‘My…

https://blog.moshimoshi.in/ministry-of-ayush-case-study/
what is smm

What is SMM (Social Media Marketing) ? How does it work?

What is SMM (Social Media Marketing) ? How does it work? 1000 563 Admin

I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?

That’s how addictive Social Media is. Let’s discuss what is SMM?  

What is Social Media Marketing? 

There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic. 

what is smm

The most used social media platforms in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat.

Quick facts on Social Media platforms:

  • Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
  • YouTube is the world’s second-largest search engine.
  • TikTok is now a hot favorite for Gen Z
  • Most professionals prefer using the social media apps LinkedIn and twitter

Benefits of Social Media Marketing

1. Increase Brand Awareness 

Social Media permits you to advertise your business to a huge number of individuals around the globe. 

It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers. 

Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.

Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts. 

Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.  

2. Increase in leads and conversion rates

To gain more opportunities for conversion, your business needs to increase visibility.

Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business. 

Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.

Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.

3. Increase website traffic

Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic. 

Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.

In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.

4. Direct connection with the audience 

Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay. 

Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.

You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign. 

Social Media Marketing Strategy

Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!

Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.

Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.

The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate. 

A compact strategy will enable your brand to tackle its objectives with a feeling of direction.

Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.

Here’s a complete guide to creating a winning social media marketing strategy:

what is smm

1. Social Media Marketing Goal 

Why do you want your business to be on social media?

Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.

The S.M.A.R.T. goal frame. 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.

So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.

Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions. 

Here are some goals that businesses of all shapes and sizes can divide and conquer:

  • Increase brand awareness
  • Drive traffic to website
  • Generate leads and sales
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

2. Research your target audience

Making assumptions is a dangerous game for marketers. 

Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.

3. Build an audience persona 

  • Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
  • What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)

4. Conduct a Competitor Analysis

You can learn from your competitors who are already using social media and what they’re already doing.

Before you start creating content, you ought to have a clear idea of what your competitors are up to.

A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.

Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out. 

Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts. 

You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.

5. Create quality content

Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact. 

Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.

There are four questions you should ask yourself when creating content:
  • What is the ideal character count for every specific social media platform?
  • The total number and types of hashtags that should be used on each social channel?
  • Usages emoji in my social media messages?
  • What is the best content type for each platform?

Types of content that can be posted on social media: 

  • Text
  • Images
  • Videos
  • Podcast
  • Stories

6. Produce multimedia-based content:

Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach. 

Picture this:

You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.

Which one are you likely to refer to?

That’s right, the explainer video!

Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.

Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.

7. Customize Your Content for Each Social Network:

It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.

Twitter

Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.

Facebook

Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.

Instagram

Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.

LinkedIn

LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.

8. Metrics

Regardless of what you’re selling, your social media strategy ought to be information-driven. 

That implies concentrating on important social media metrics.

Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.

what is smm

How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.

  • Followers/Page Likes – This shows how huge your social media audience is.
  •  Reach – The total number of unique users who have actually seen or paid attention to your content.
  • Engagements – The total number of Likes, Comments, and Shares your content has received
  • Clicks – The number of times your posts have been clicked by the users. 

And here it is — the social media marketing strategy!

But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agency that can do this for you.

What does SMM stand for in Digital Marketing?

SMM stands for Social Media Marketing

What does SMO mean

SMO is Social Media Optimization, basically, it's performance marketing which is sales driven.

Why is SMM important?

According to Statista: In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. Now there's a good chance that the majority of your target customers are present on Social Media. So, it's an ideal place for you to market your product.

What are the best SMM Platforms?

1. Facebook 2. Instagram 3. LinkedIn 4. Twitter

Digital Marketing Case Study – Floresta Goa

Digital Marketing Case Study – Floresta Goa 497 249 Admin

Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.

To find out more about Floresta Goa, visit their website:

https://www.florestagoa.in/

Given below is the Digital Marketing case study of Floresta Goa.

BRIEF

Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.

APPROACH

Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.

Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.

Step 1. Location Introduction Video

Step 2. The Introduction Post On Social Media Platforms

Step 3. Post Showcasing The Amenities 

 

Step 4. Social Media Posts Related To Offers

We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.

For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.

RESULTS

The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.

Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.

From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.

 

 

 

Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.

The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.

Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.

Wanna discuss a project?

Contact us: +91 9148544178

Mail us: sales@blog.moshimoshi.in

Visit our website: https://blog.moshimoshi.in/ 

We would love to hear from you.

 

Digital Marketing Case Study: Uniso

Digital Marketing Case Study: Uniso 497 249 Admin

Uniso is a one-stop-shop for finding unique gifts, fashionable accessories, imported home decor, uber-cool stationery products, and much more.

Uniso now has several stores in Bangalore in Jayanagar, VV Puram, Kanakapura Road and Yelahanka.

You can find out more about Uniso on their website:

https://www.unisoindia.com/

Brief

Uniso, as aforementioned, is a retail chain. They wanted to work with Moshi Moshi for the initial branding of their Jayanagar Flagship store. The objective was to increase brand awareness and to increase footfall in the Jayanagar Store.

Their requirements also were for Social Media campaigns.

Approach

Uniso suggested that we go ahead and devise our own strategies that would help them fulfill their requirements.

So based on this, we devised social media campaigns and some offline promotional events.

We realized that in terms of their online presence, the content was something that needed to be worked upon.

For Social Media and Online Branding, we made an introductory video for Uniso. The video was basically an introduction to Uniso, their product range, their store location, and other such things.

We then moved on to make a series of stop motion videos featuring their products.

As for Instagram and Facebook posting, we made colorful mockups for featuring Uniso products. We also included short and attractive content, describing the product.

For Offline Branding, We made a Voxpop Video. Voxpop Video basically refers to videos that engage with the public directly. The Voxpop video was conducted on the day of launch.

The Voxpop video involved Team Moshi Moshi conducting fun games and distributing vouchers worth  Rs 300, Rs 500 and Rs 1000. We distributed around 150 vouchers.

One of the many games in the Voxpop included ‘Guess the product’ which involved the participant to correctly guess what the product is. The intention here was to bring out the uniqueness of Uniso products.

Results

The Social Media Campaign and the offline promotional events for Uniso yielded extremely desirable results.

In terms of online platforms, our social media strategy and content revisions helped Uniso garner more likes.

Total Minutes of Video Engagement

The Total Engagement as recorded from 5th July to 13th August was 6.5 K.

The Total Number of Reach:  1,50,000.

Facebook Engagement (as seen in likes, comments, and reactions) was also seen to increase by a great number. The Total engagement rate was seen to be increase by 44%.

The Unique and concise Social Media content that we devised for Uniso also helped them in  Social Media Optimization and Social Media Marketing.

So, one takeaway for you from this could be that content is the ultimate king! No matter how much money you spend on increasing your online reach, it all boils down to the content. So focus on your content and your social media is sorted.

Moshi Moshi is creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@blog.moshimoshi.in

Visit our website: https://blog.moshimoshi.in/

We would love to hear from you!

Instagram Branding

Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips

Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips 800 450 Admin

Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service. 

Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers. 

Instagram Branding

It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity. 

As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding

With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment. 

The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers. 

CREATE AN EXCLUSIVE BRAND HASHTAG 

The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo. 

Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs. 

#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags. 

For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company. 

These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick. 

CONTENT MANAGEMENT IS THE KEY 

Instagram Branding

Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better. 

In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal. 

The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image. 

PROMOTIONAL CAMPAIGNS OR CONTEST

Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags. 

Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests. 

Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future. 

Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level. 

OFFER SALES ON POSTS 

A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well. 

The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side. 

Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers. 

IN CONCLUSION

Instagram Branding

Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage. 

It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals. 

Game On Fitness Social Media Marketing: Case Study

Game On Fitness Social Media Marketing: Case Study 355 251 Admin

Game On Fitness is a Gym Brand, striving to help you maintain a healthy you. The organization has initiated its journey for a fitter and healthier Bangalore from BTM, focusing on providing a healthy and fit body rather than promoting them as a bodybuilding house. So, box your hurdles towards a healthier you!!

You can have a look at their Facebook Page for more updates.

Brief:

Game On Fitness approached Moshi Moshi for providing them with a Logo and helping them with their Social Media Marketing, and to enhance their brand awareness to increase their footfall.

Game on Fitness emphasized creating a Logo that would be apt, considering their vision of providing its customers with a fit and athletic body, instead of providing them with a bulky look.

Approach:

In our quest for Logo designing, the idea was simple, Team Moshi Moshi stick to a lean look while focusing on the gym theme.

Some of the options we provided to our client for Logo are presented below:

Finally, we molded the “G” of “Game on Fitness” into an arm, to make it look obvious that it is a gym and created a running track out of “E”.

This is the Logo, that client finalized at last.

Now, for Social Media Marketing our strategy was clear. We believe Information is the first step in decision making, hence Team Moshi Moshi started with creating their Facebook and Instagram page for accelerating their social media presence.

We decided to come up with an energetic and enthusiastic live video on the cover of their Facebook Page, appealing the viewers to break their sloth and head towards a fitter and better body. This video also gave the audience a gimps inside Game of Fitness’s work-out station showcasing the facilities the gym provides.

Our team is also managing their Social Media Content Strategy. You can visit their Facebook and Instagram page for more insight.

Since Gym happens to be a locally centered business, and it was a new venture coming in the market, Team Moshi Moshi also helped Game On Fitness, to get an edge above its competitors and with Lead Generation. We conducted some Social Media Campaigns and Offline Social Events like Vox-Pop, on the localities near Game On Fitness, to create awareness about the brand and capture the locally centered clients.

Vox-Pop basically refers to the videos that engage with the public directly, interacting with the public or prospective future clients, and creating awareness through a fun and interesting way. Some of the many games included in Vox-Pop comprise, Air Arm Wrestling and Squat Challenge, which were thoroughly enjoyed by participants and the audience.

 

We also came up with the idea of distributing Free Vouchers, wherein we awarded the winners with “First Week Free Trial”, to help them get more footfall.

Results:

The logo came out really cool, exactly matching their demands.

 

The social media campaigns and offline promotional events for Game On Fitness yielded extremely desirable results. We could generate a lead of 125+ clients during our initial days.

Total video engagement of 6420 views in the past 28 days.

A total number of reach: 88427 and engagement of 5506 during our campaign.

Below is the reach for the last 28 days.

Post engagements of 3893 in the past 28 days.

Moshi Moshi is a Creative Branding and Digital Marketing Ad agency  in Bangalore, which offers Premium Branding Services like Logo, tagline, packaging and Digital Media Campaigns.

Call us: +91 9148544178

Mail us: sales@blog.moshimoshi.in 

Visit our website: https://blog.moshimoshi.in/

We would love to hear from you.

 

 

 

pinterest for business

Pinterest for Business – The Beginner’s Guide

Pinterest for Business – The Beginner’s Guide 512 288 Admin

Have you been using Pinterest for your business? If not, it’s time to put some stock into your social media strategy

Pinterest is a lot more than a visual search engine. Pinners come to this platform for inspiration for their interest and hobbies as well. 

Presently, Pinterest has more than 320 million monthly active users. Isn’t that number enough to convince you to start using this platform for your business? 

Why should Pinterest be added to your marketing strategy?

Pinterest is more of a digital scrapbook with many helpful and fun features. It is a social media platform that was designed to save and discover information using images and videos in the form of a pinboard. 

Here are some top reasons that make Pinterest marketing right for your business

1. Pinterest has more than 320 million monthly active users worldwide. 

pinterest for business

2. Women rule on Pinterest. More than 66% of Pinterest’s base is female. In the United States, 8 in every 10 mothers is on this network.

3. The only Social media network that offers visual search. And the majority of the crowd prefer making any search through images. 

4. Pinterest isn’t a platform of pictures only. According to Pinterest, 89% of US Pinners use Pinterest for motivation in their way to buy. Also, it’s not simply the motivation that shoppers are searching for. 47% of Pinner’s sign onto the site explicitly to shop, making it multiple times more compelling at producing deals than other social platforms.

5. Companies use pins for brand exposure. Businesses link their pins to the website.

6. Now, this is one of the most important points. Advertising. You can promote your pins. Promoted pins look like native pins. Pinterest advertising is pretty affordable. The audience can be targeted depending on the geographical area and obviously depending on the topic and keywords used. Ads are also re-pinned by the pinners, that’s additional exposure for the ads without paying for it.    

7. Pinterest Analytics. You can track who is viewing your page and pins. It also gives you information about the audience demographics, the devices your visitors use, and your most popular pins.

Setting up a Pinterest Business Account

There are three ways to create a Pinterest Business Account. 

  • Add a business profile to your Pinterest account
  • Create a new business account
  • Convert a personal account to a business account.

We’ll discuss it from scratch because most of the steps are the same.

1. Go to pinterest.com/business/create 

Log out first if you have a personal account. Then Enter an email and password and then click Create Account.

pinterest for business

2. Add your business name after choosing the language and location. Select the appropriate category for your business and add the website link.

3. Connect your other social media accounts. This will let the pins from connected sites attribute to the Pinterest account. Moreover, tracking of related analytics could also be done. 

4. Click on the pencil icon to edit your profile besides your name. It automatically pulls the name from your email. Add a profile picture of dimension 165*165 pixels that represent your Brand. Try including a few keywords in the about description. 

5. In the left-hand menu click on Claim to claim your website. Doing this you will be able to track website analytics. 

6. Create a Pinterest board from your profile by clicking on the plus sign. Add a title and then click on the pencil icon on that particular board from your profile. Add a description inclusive of keywords. Select a proper category for your board. This will enhance the Search engine optimization. Upload an image for the cover photo and save it.
7. Start creating your Pin. Click on the plus icon in the upper right corner from your dashboard. Including keywords and hashtags, add a title and description to it. Also, include a destination link. Finally, add an image or a video. Hit publish and add it to the board you want to. 

8. Add a cover picture to your profile. Click on the pencil icon above the image from your profile page. It automatically picks creatives from the pins or the boards. 

9. Add a Pinterest tag to your website if you wish to advertise on Pinterest. This will help in conversion tracking and understand what the audience tends to do on your site. 

Conclusion

Congratulations! You’re ready to break the internet with all your pins. Start attracting followers, driving traffic, and increase sales from your Pinterest account. 

And you don’t have to worry if designing images isn’t your expertise. Let our professionals take care of that. Feel free to connect to know more about Pinterest marketing. 

What are you waiting for? Let’s start pinning!