search engine optimization

best wordpress plugins

Top 10 Best WordPress Plugins in 2021 You Must Have

Top 10 Best WordPress Plugins in 2021 You Must Have 1500 844 Admin

Are you Creating a WordPress website? But do you know a WordPress website is half-done without adding WordPress plugins to it? There are ample reasons for the inclination of individuals towards WordPress, its accessibility, responsive design, SEO friendly optimization, customization, and plugins which makes it more reachable. Plugins have the power to elevate a WordPress website. There are many plugins available for you to choose from with different functionalities, but we have narrowed down the top 10 best WordPress plugins for your website. These WordPress plugins can help you grow your website to the next level. 

10 Best WordPress Plugins

1. Yoast SEO 

best wordpress plugins

According to Lyfe Marketing, websites invested in SEO are getting over 50% of the total traffic across the Internet. Thus, SEO is extremely crucial for your website. The Yoast SEO plugin helps the website to reach the highest technical SEO standards and improves its readability as well. Even if you don’t have knowledge of SEO, this plugin can work as a perfect guide for you.

Pros:

  • Yoast SEO is easily accessible. It helps you to identify the SEO errors and keeps a track on your keyword density. It saves your website from being blacklisted.

Cons:

  • Yoast SEO, while easy to use and a great addition to your website, will not update your search engine rankings alone. Yoast SEO is not enough for optimizing your website, you need prior knowledge of SEO as well. 
  • Yoast SEO doesn’t understand the intent of a keyword also. Google search algorithms are going to know when you meant to use a keyword but opted for a similar-but-not-identical term. For example, if you search “truffle cake recipes” and “best truffle cakes” you will probably get similar results. Since Yoast does not consider intent, it can get keyword density measures wrong and affect your real-life results if you do not consider intent when using Yoast.

Alternatives:

  • Rankmath 
  • SEO Press 
  • All in one SEO Pack
  • SEOPressor
  • The SEO Framework

2. MonsterInsight 

MonsterInsights is a plugin that allows you to easily add, customize, and manage the Google Analytics website tracking services on your WordPress site. It is one of the essential WordPress plugins to evaluate your website performance. You can also optimize your website to increase your traffic, subscribers, and revenue according to the statistics provided by the analytics

Pros:

  • Monsterinsight supports easy installation, customization, a user-friendly interface that allows you to view and analyze the data generated within the WordPress Dashboard, and the ability to import and export the data to back up your website’s analytical data. Everything will be done with your Google account and the plugin can connect to Google Analytics by connecting to Gmail.

Cons: 

  • Most of the features this plugin has to offer are premium and the free version is limited to the basics. The cheapest package they have to offer starts from $99 for one website, which is not pocket friendly.

Alternatives:

  • Google Analytics
  • Heap
  • Smartlook
  • Looker

3. Floating Social 

best wordpress plugins

Floating social plugin allows you to add social media floating sidebar icons which can be connected with the social media profiles of your website. It helps to increase the traffic to the business profile of your website. This plugin provides a very presentable interface that allows you to make settings for the social media icons, in context to :

  • Type of icons (round and square shape)
  • Animated Rotation Effect in Icons
  • Shadow in icons
  • Different size of social icons

Pros:

  • Social Floating plugin improves your online exposure, directs your audience to your business’ social media pages, builds your social followings and keeps your site more secure and away from robots. Some blogs and businesses restrict content with a social locking tool, this helps in gaining followers as the user needs to follow to gain access. it adds more visuals to your site and gives a preview of what people can expect from your actual social page.

Cons:

  • There is no disadvantage in adding floating social to your website as such. 

Social Plugins:

  • Easy Social Share Buttons for WordPress
  • Novashare
  • Social Pug
  • Shareaholic
  • Social Media Share Buttons & Social Sharing Icons (Ultimate Sharing)

4. Sucuri or Login Lockdown

The login lockdown plug is one of the must-have plugins for the security of your website. This plugin records the IP address and timestamp of every failed login attempt and allows you to limit the number of retry attempts when logging in per IP.  It also informs the user about the remaining retries or lockout time on the login page. Administrators can release locked out IP ranges manually from the admin panel.

Pros: 

  • It keeps your website secure, blocks all attacks, monitors website integrity, audit site logs, scans server-side, and services the malware cleaner. It is one of the most essential WordPress plugins, as it is responsible to guard your website.

Cons:

  • There are no such drawbacks in keeping your website secure by the login lockdown plugin.

Alternatives:

  • Imperva Cloud Application Security.
  • Amazon CloudFront.
  • Cloudflare.
  • StackPath CDN.
  • SiteLock.

5. Updraft Plus

best wordpress plugins

One of the most important things in running an efficient website is always having a fresh backup. All the websites are vulnerable to hacking attempts, DDOS attacks, data theft and data loss. No matter how secure your website is, you are liable to any of the above attacks. UpdraftPlus simplifies backups and restoration. It backups your files and database into the cloud and restores with a single click. 

Pros:

  • The updraft plus provides simple and easy to use interface, a free version, a pocket-friendly premium plan, on-demand and scheduled backups, Customizable backup options for file and databases, multiple cloud storage options for your backups, migration and cloning tools available, excellent website restoring functionality and extra features for site security available, including migrator and duplicator, automatic backups, extra backup storage destinations, and more

Cons:

  • Some users complain of the complexity of using the advanced configurations. It has no lifetime updates. You have to renew licenses annually to keep getting free upgrades, add-ons, storage, and priority support

Alternatives:

    • BlogVault
    • BackupBuddy
    • BoldGrid Backup
    • BackWPup
    • Duplicator

6. Elementor

Customization of the layout of the website makes it more impressive and presentable. Elementor plugin is one of the must-have WordPress plugins with an all-in-one solution—letting you control every part of your website design in a single platform. It is a drag-and-drop page builder for WordPress. This plugin helps you create pages of your website using a visual editor. This plugin helps you create website pages using a visual editor and build dynamic websites quickly. 

Pros: 

  • The core product is 100% free. It has a great user interface, extreme customization and regular updates. The global widgets are awesome.

Cons:

It has a Forced styling by default. The global vs static templates can be confusing. It lacks some marketing-oriented features and has fewer page templates than some competitors

Alternatives:

  • Beaver Builder. 
  • Divi Builder. 
  • WPBakery Page Builder.
  • Themify Builder. 
  • Page Builder by SiteOrigin

7. Google XML Sitemap 

best wordpress plugins

Google XML sitemap plugin is useful for indexing your website to various search engines like Google, Bing, Yahoo, etc. . The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally, it notifies all major search engines every time you create a post about the new content. 

It’s an essential WordPress plugin with such a sitemap that also helps improve your SEO. It makes it easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.

 Pros:

  • A Sitemap can list all of the URLs that you have on your website, that helps the search engines by enabling their crawlers to crawl and index those pages that the crawlers couldn’t locate previously. The priority of your webpage can be set by tapping into the optional tag in the sitemap that enables you to assign a priority to your pages. Hence, search engine crawlers can crawl and index your pages, as per the pages’ priority. There are optional tags such as “lastmod” and “changefreq” that should be used more frequently to keep the search engines informed about the changes that you’ve made to your website and the frequency at which you make the changes in your pages. Use the “lastmod” to let the crawlers know as to when the page was last modified. “changefreq” can be used to mention as to how frequently a page changes.

Cons: 

  • One of the major disadvantages of using the XML Sitemaps is that when you assign priorities to your pages then not only crawlers have access to them but even your competitors can view them,which could create an unwanted surge in the competition.
  • Due to the ever-evolving nature of search engines and their crawlers, it becomes an almost impossible task to keep your sitemaps young. Sitemaps generated from a database become obsolete, the moment they are crawled and indexed.

Alternatives:

  • All in One SEO Pack.
  • Jetpack.
  • Sitemap by BestWebSoft.
  • Premium SEO Pack.
  • Simple Sitemap.

8. Push Engage

PushEngage is the best web push notification plugin for WordPress. It allows you to send targeted messages and announcements to your website visitors using the browser push notification technology. Push notifications are consistently a top 5 traffic source for WPBeginner. PushEngage comes with all the powerful features like drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, powerful analytics, goal tracking, and more. 

Pros:

  • Visitors can subscribe to your notification with just 1 click. And no need to enter email id and other details. Push notifications deliver to visitors in real-time even when they are not on your site. Click-Through Rate (CTR) for Web Push Notifications will be 5 to 10x higher than traditional Email and will range between 10 to 40%. The ROI will be 3 to 5x higher as compared to Email. This helps the website to achieve a higher open rate. With email, the open rate is 10-20%. And with web push notifications, the open-rate is as high as 50-90%

Cons:

  • There is no disadvantage in the PushEngage plugin to your website as such.

Alternatives

  • Webpushr
  • OneSignal
  • SendPulse
  • PushAlert
  • iZooto

9. Uncanny Automator 

Uncanny Automator is the best WordPress automation plugin as it allows you to bind all other plugins to work together without the help of the developer. You can automate routine admin tasks and save time as it lets you connect your existing WordPress plugins to work together without writing any code.

Pros:

  • Uncanny Automator has the most plugin integrations available for WordPress and easy to share and sync data between multiple sites (if you have Automator installed on each site). It allows you to turn your free forms plugins into user registration forms without extra paid addons. The Pro version supports anonymous recipes that allow you to automatically create user accounts and integrate apps using webhooks. There’s a dashboard for viewing activity logs at the recipe, trigger, and activity level. This can be a lifesaver when you’re troubleshooting an issue or testing out a new recipe. It’s well documented, and the documentation is easy to find. This includes developer-specific knowledge base articles.

Cons:

  • You can’t delay or schedule triggers, copy (clone) or import/export recipes. There’s no versioning of recipes. So, you can’t revert to a previous version if needed

Alternatives: 

  • Talend Data Fabric.
  • Salesforce Platform.
  • Celigo Integrator.io.
  • Fivetran
  • Adverity

10. SEMRush

best wordpress plugins

SEMRush is an all-in-one marketing toolkit for the website. It comes with powerful tools to help you improve your SEO, paid traffic, social media, content & PR strategy. It also helps you gather the competitive intelligence of your competitors, so you can outrank them and dominate your industry. It helps you do keyword research, backlink audit, track brand mentions, spy on competitors, discover best-performing posts and pages on social media, ad strategy analysis, and much more. 

Pros: 

  • Semrush is a one-stop solution for all your SEO, digital marketing, and business intelligence requirements. It provides an Intensive Keyword Research and lets you pick the right ones according to your niche. Except for the Pro plan by Semrush, all the plans are reasonably priced for small and midsize businesses. It provides detailed demographics of your visitors, such as age, gender, the location which helps you to offer the right products or services to them. It also helps in identifying toxic elements that can lead you to get blacklisted.

Cons:

  • It doesn’t have a user-friendly interface. Some Semrush users complain about SEMrush sending out too many warnings to keep the subscribers hooked to their services, which sometimes does just the opposite. It also sends inaccurate data regarding the ad spend, export and other things. 

Alternatives:

  • Advanced Web ranking
  • Searchmetrics
  • Serpstat
  • Google Keyword Planner
  • Monitor Backlink

These were the top 10 best WordPress Plugins that can assist your website to grow in a way you want. With the precise usage of these plugins, you can run a successful and thriving website. There is a web development company in India, which serves you with their web development services to build you an engaging and profitable website.

importance of digital marketing

Importance of Digital Marketing | Benefits of Online Marketing

Importance of Digital Marketing | Benefits of Online Marketing 800 450 Moshi Moshi

With the evolution of modern technologies, small and medium scale organizations are doing all that they can to keep up. Larger organizations are either changing their plans of action to an online one or are reinforcing existing marketing plans with digital marketing strategies. In this blog, we will talk about the importance of digital marketing.

Digital marketing, online marketing, or internet marketing is advertising your organization through the internet. All things considered, internet usage has multiplied over the last decade and this move has influenced how individuals buy items and communicate with organizations. The importance of digital marketing is that you can easily track and monitor your campaigns. So, when you invest your time and money into your campaigns, you definitely want to know whether they are working or not. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Let’s Understand What is Digital Marketing :

Digital Marketing is promoting or advertising any products and services through and on any digital device. This marketing method is not magic, and you don’t need to be tech-savvy to excel at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels can include social media, mobile applications, emails, websites, search engines, or any other new channel. 

The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:

  • Paid search advertising
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Affiliate marketing

Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.

Importance of Digital Marketing:

  • More cost-effective than traditional marketing – Small businesses have very few resources and capital. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers great results.
  • Helps to generate higher revenue – Following effective digital marketing techniques leads to higher conversion rates, which will deliver many profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy.
  • Can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audience wants.
  • Helps to build a brand reputation – If you deliver what you promise, it will help you develop better relationships with your customers and targeted audience. This will eventually lead to a better brand reputation.
  • Earns people’s trust – 90% of the responders claim that they will trust the information about the product/service of any particular brand if it is provided by people they know or the people who have previously purchased the same.

You must keep up with Digital Marketing Trends 2020. If you don’t follow these trends then your business might struggle.

The Top Digital Marketing Trends in 2020:

  • Video Marketing 

Video marketing has been a critical methodology for brands for a long time, but the format of videos keeps evolving. One year from now, videos will take up a huge lump of consumer traffic on the internet – with over 85% of traffic just from the USA. Most of these videos will not be uploaded by brands, but by individuals. 

Many brands have video marketing as a factor of production. They need these videos to look sophisticated and smooth for the sake of their brand reputation. But the problem is that most viewers aren’t searching for extra-embellished videos. They simply want quality content that is driven by a story, is informative, and engaging.

importance of digital marketing

  • Omnichannel Marketing

Omnichannel is a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey. 

In other words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels. 

Most organizations use email, social media, and search as marketing channels. For eCommerce development, this can be an incredible method of marketing. You can think about these different channels: Virtual assistants and chatbots, podcasts, smartphone apps, and ephemeral videos. Every one of these can bolster your current showcasing system.

Omnichannel Marketing comparison 

Omnichannel is explicitly noteworthy for consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.

  • Voice Search Optimization

Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines can’t process sounds. Web design and development trends will soon improve in demonstrating voice input. 

Voice Search has been around for some time, however, Siri and Alexa are just getting smarter. Besides that, voice search is a hot current trend in digital marketing – as seen by the following insights: 

  • 50% of all online searches will be through voice by 2020.
  • 13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%. 
  • Shopping with voice search will increase to 40 billion USD in 2020. 

Taking everything into account, voice search is the digital marketing trend that you will see a great deal of later. For a mobile app development company, this is great news. Now when you make your applications, you won’t neglect to include a voice search feature.

  • Smarter Chat

Chatbots have been around for some time and remain a trend that is encountered consistent change. As indicated in a report by Grand View Research, 45% of clients lean toward using chatbots as an approach to impart for client assistance issues. 

Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to better connect with their clients. They give constant assistance, support, and active interactions for questions relating to real concerns. WhatsApp, most recently, embraced this latest trend in digital marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.

  • Augmented and Virtual Reality

Augmented Reality (AR) is being used to offer organizations the reality that a buyer expects. Popular designer brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested clients to attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness as well. 

For example, L’Oreal and IKEA figured out how to boost their client involvement. Through VR, they let clients imagine the products before making a purchase. A year ago, they presented their application IKEA Place that permits clients to essentially place furniture in their homes. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to take a stab at hair and cosmetics looks through selfies. 

This Innovation in marketing is incredibly gainful for both attracting and holding onto clients.

Apart from the above artificial intelligence and machine learning trends, push notifications in the browser, social commerce, personalization, emotional evaluation are some other digital marketing trends to watch out for in 2020.

Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.

importance of digital marketing

Benefits of Online Marketing:

  • Promoting your business 24/7 – One of the major advantages of online marketing is that you can advertise your business 24/7. Internet marketing has the benefit of selling and pitching your business or your products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour. 
  • Reaching out to your audience – Online marketing has made it easy to connect with and reach out to a wider audience. When you convey a message, you convey a message to the audience that is already following you, alongside, you convey it to individuals who are looking at the content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. With digital marketing, contacting an audience who is essentially miles away is not at all challenging. 
  • Better ROI – About profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input. 
  • Analyzing and evaluating every action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns. Online marketing makes it easy to assess each business activity within a few seconds. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic on the website, likes, shares, reach, impressions and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
  • Better conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.

A Final Word:

We have covered all the importance of digital marketing, there are various benefits of online marketing. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media an advertising agency in India is here to help. There are numerous services to look through including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Connect today.

What is digital marketing used for?

Digital marketing is used to advertise any business using an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Why is digital marketing so important?

Using digital marketing you can connect with an enormous audience in a cost effective and measurable way.

What are the types of digital marketing?

Search engine optimization (SEO), Search engine marketing (SEM), Content marketing., Social media marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing., Email marketing.

Why do we need a digital strategy?

Digital strategy will give you a clear path to strategic goal. It will help you to create tactics that will lead you to success.

what is seo and how does it work

What is SEO and How Does it Work?

What is SEO and How Does it Work? 800 450 Moshi Moshi

what is seo and how does it work

I am pretty sure that if you are a beginner when it comes to SEO, you’ll probably want to call it Severely Exhausting Optimization. So why not learn what is SEO and how does it work? 

I completely empathize with you but once you start understanding the concepts and applying them, you will realize that it is quite interesting. 

SEO is Search Engine Optimization.

Why not relate it with our life? That’s how I learned.

Imagine SEO being a person who is put on a pedestal in society. But, it requires some effort to achieve that.

Let’s imagine that society is the internet and you are a website. You want to be number one, which you can achieve only through hard work since a huge inheritance isn’t in the cards for you.

Google ads can be compared to the few fortunate ones who have achieved name, fame, money in a short time through their billionaire parents. But I am an AAM AADMI (not from the political party). I am a middle-class person and I am willing to put in all the hard work even if it takes time. Let’s understand what is SEO and how does it work?

There are two types of SEO:

  1. On-Page SEO 
  2. Off-Page SEO

What is meant by search engine optimization (On-Page) is that Google checks if the basic elements of your website are optimized. This optimization is not limited to the appearance but extends to the following factors as well. Let us look at On-page SEO in detail. 

On-Page SEO

Appearance matters and so does your abilities. Imagine you went on a first date, shabbily dressed, without putting on any perfume, not taking the extra effort to look your best (even if your heart is gold). Of course, your date would not be pleased and you would not be preferred over the next date they matched with on Tinder. They would assume you do not want to make an effort to win them over. If you are only good-looking but your brain processes slowly, it can yet again hamper your image.

This is exactly what happens when Google search crawlers (robots) visit your website. They assume the website is of low quality because you have not optimized your page and it is slow in loading and Google ranks you lower. 

Through On-Page SEO, Google checks if the basic elements of your website, design, fonts and color are optimized. The following factors are crucial elements of On-Page SEO. 

1. Keyword Research

This is the most crucial part of On-page SEO. Here, we’re going to discuss Keywords which are basically what our audience types into their search engine. 

Keyword research is very important to rank on the website. Website content should contain target keywords, to let Google know that you provide the information, services, or product that the consumer is looking for. 

Here, we’re going to discuss two different techniques for doing keyword research.

  1. Keyword research using Search Engine Result Page
  2. Keyword research through Your Competitors Site Analysis

|Keyword Research Using Search Engine Result Page

This technique is a very simple and smart way to get started with keyword research where you don’t need any paid tool. Here we’re gonna use Google’s SERP and it’s features to get our keywords.

Let’s say you want to do keyword research for “SEO agencies in Bangalore”. 

How do you start?

STEP 1

Type in the generic terms you would use if you were to look for an “SEO agency”. You would get the list of related searches and Google suggestions for that particular keyword. Pick out the ones you feel like could be targeted.

what is SEO and how does it work?

STEP 2 

On the same page, go to the bottom and as shown below, find the related searches. Take all the keywords you feel are the best matches for your services/products.

List out all the keywords that you got from step 1 and 2.

what is SEO and how does it work?

STEP 3

Go to Google Keyword Planner or any keyword research tool as mentioned below, and analyze all the keywords that you have based on Search Volume & Competition.

Note: You will see other keywords that people are using to find services/products like yours. Pick the good ones that you can rank in case you pick up High Search Volume + High Competition keywords.

Take the keywords with maximum search volume and the least competition. Remove all the other keywords after you pick up your target ones from the list.

STEP 4

Repeat the same for all of your Services/products to get all the keywords you want and then you start Keyword mapping.

There are other tools such as – Ubersuggest, Answerthepublic, Keywordtool.io, and WordStream Free Keyword Tool. You can follow the above process using any of these tools.

|Keyword research through Your Competitors Site Analysis

This is another way of picking out the best of available keywords. Your competitors have most likely done all the keyword research and they might have even used paid tools for the same. 

Why not get some keywords from them? Right?

I’m sure by now you’d have guessed how to go with this technique. But to make sure, I will list out the three small steps.

STEP 1

Search on Google with very generic keywords for your services/products.

I.e. SEO Company India, Digital Marketing Services, Social Media Ad Company.

These are the top keywords in the Digital Marketing Industry on Google. You will find 7 websites on PPC ads and 10 organic SERP sites.

STEP 2

List out all the 17 websites from page 1 and 2. You will get another 14-15 websites that you can add to your list. 

Analyze all of these websites pages (homepage & services pages) one by one and extract the target keywords from that page. Keywords will be included in Title, Description, and Content. Make sure you get the right keywords. 

STEP 3

After you are finished with keyword extraction, go to any Keyword Research Tool and look for Search Volume & Competition. 

2. Canonicalization

A canonical tag (rel=canonical) in the back-end tells the search engine that the particular URL is a master copy. 

E.g., we have an HTTP version and an HTTPS version of the same website. Search engines can get confused about which version has to be shown in the SERP (Search engine result page). 

That is why having a canonical tag prevents the problems caused by multiple versions of the same website.

How to put a canonical tag? This is a code that goes in the back-end of the website.

what is SEO and how does it work?

The canonical tag indicates that the page on which this tag is put should be treated as a duplicate of the mentioned URL.

3. Header Tags Optimization

Header tags are mostly headings on your post. They are HTML codes that provide structure to your content. 

The most significant heading tag is the H1 tag and the least significant is the H6 tag. 

We have to follow the hierarchy that is the H1 tag followed by H2, H3, H4, H5, and H6. This helps crawlers understand the content better. 

4. Internal Link Structuring and Optimization

There should be a proper internal link structure that the user can navigate through, to find relevant pages on the website. 

Just like in a family, if the family members are not connected, then there would be a lot of misunderstandings. 

Similarly, website pages need to be interconnected.

5. Image Optimization 

Image optimization is making images readable by crawlers so that they can understand what the image is about.

Go to the back-end of your website in the media section and put keywords in the Alt Text. Let’s take the following example:

STEP 1

You go to the media library.

STEP 2

Select an image from the media library.

STEP 3

Go to the Alt Text part and describe the image. Enter the title, caption, and description. It is advisable to put the keywords here if they are relevant.

6. Robots.txt Creation

Robots.txt is a text file that tells the crawlers/robots, which pages to crawl to or not crawl to. 

When the robots crawl a page, they look for – allow or disallow attributes to know what their instructions are. 

This is done on the back-end of the web-page. 

Disallow attributes are relevant for financial transactions mainly on e-commerce websites.

This tells the crawlers not to crawl through those pages.

7. XML Sitemap

An XML sitemap is a blueprint of the website. It is a guide to tell search engines which content is available and how to reach them. It helps web robots with faster indexation. It’s an important one. So, don’t ignore it.

There are plugins for the same. Like Yoast, Google XML generator.

8. SEO Friendly URLs (URL Rewriting)

URLs should be written in a user-friendly way and the keywords should be integrated into the same.

Why should it be user-friendly?

So that the user/person can easily understand what the page is about when they look at the URL.

Think that you are looking for some info on “personality_dev” online and you open some link with /xmlsajd/ types of URL which has all the info you are looking for and another one is /personality-development/ which to has almost all the info that you need. In these 2 URLs, you know for sure that the second one has the info you need but you are not sure whether the first one has the info you are looking for or not. That’s why having a user-friendly URL is important. It helps increase your CTR.

9. Title Tags and Meta Tags Optimization

Title tags and meta-description is the title and description that we get on search engine result pages. It should contain the targeted keywords that you are trying to rank on.

The title plays a very important role in ranking your keyword as well as making your prospects get onto your website. Meta descriptions, on the other hand, do not help in ranking your keyword but help in increasing your CTR (Click-through rate).  

As you can see the keyword is “Australian shepherd puppy,” and it is present in both, the Title and the description (meta-description). Similarly, ensure that your keyword is used in these places. 

10. Page Loading Speed Optimization

The page load speed forms an integral part of On-Page SEO. Google gives the utmost importance to speed. It has released the mobile-first indexing update and checks for mobile-friendly websites. 

You can check your page load speed here

Let us take an example of the following website: 

what is SEO and how does it work?

The score here is low since the higher speed score is between 90-100.

You can increase the mobile speed by using Better Amp.

Another plugin to optimize the images is the Smush plugin.

11. Structured Data Implementation

Google shows schemas (enhanced description) if you add structured data to your site which is a piece of code.

Search engines read the code to create these enhanced descriptions. There are plugins available to create the code without coding knowledge. 

what is SEO and how does it work?

In this case, the highlighted sections like group tours, contact us, and stores are part of structured data. It enables your site to rank better for a wide range of content types like articles, local businesses, restaurants, TV episodes, ratings and reviews, Movies, and Products.

12. Content Optimization

Finally, we have content optimization where keywords should be included but keyword density should always be within 3%. The content of the website also forms a crucial part of On-Page SEO. If you provide irrelevant content by keyword stuffing your rank may go down.

By ensuring that you address the On-Page SEO, you show the search engines that you know how to target your audience by providing a smooth experience to the users.

Off-Page SEO

You are known by the company you keep and networking matters.

Let’s say you are a very good person but you often hang out with goons. So you are more likely to be misjudged. 

However, if you have associations (links) with the right people then you would also be respected and trusted. 

Just like in human nature, socializing is one of our many priorities.

Making the right connections, having the right friends, or knowing how to carry yourself at social events adds weight to your portfolio. 

Social engagement is a crucial skillset, and it would be beneficial for you to hone it. What is meant by search engine optimization (Off-Page) is exactly this. It is always about the right connections and associations. If you get backlinks from the right website/page which has a high domain authority or page authority, you will be given priority by Google. 

These connections can be made in the following ways:

1. Creating Shareable Content

It is important to create extraordinary content that is both informative and engaging. This would help get organic backlinks when people share your content on different social media platforms.

2. Using Influencers

If you have created shareable content then you must reach out to influencers and ask them for backlinks if they like your blog. 

3. Guest Posting

There are several blog websites available for guest posting like Medium. Post your blogs on them and get a backlink. 

4. Social Bookmarking Sites

There are multiple social bookmarking sites, like Reddit and Tumblr, that can get traffic to your website when you bookmark your blog page or website. 

5. Forum Submission

Take an interest in forums that identify with your site and business, and make associations with that network. Answer threads, individuals’ inquiries, and offer your recommendations and guidance. Utilize “Do-Follow” links.

6. Directory Submission

Directory Submission attempts to assemble quality backlinks. Pick a viable catalog and select an appropriate classification. 

It requires some time and investment to convey great outcomes, but these outcomes stand out over a greater timespan.

7. Article Submission

 Submit your article in a high-quality article submission directory. Make sure you do not do keyword stuffing. 

8. Question and Answer Sites

Try websites such as Quora to increase traffic to your website. Provide solutions to queries related to your business. If required, provide links to your website.

9. Video Submission

Another technique is to submit engaging videos on video submission sites, like YouTube. Ensure that you give a title and description tags to the video. 

10. Image Submission 

Submit your images in popular image sharing websites such as Pinterest, Instagram, etc. Optimize with the correct URL and title tag.

11. Document Sharing

Create unique documents in PDF or PPT format and share them on sites like Slideshare, Scribd, etc.

12. Newsletters

A newsletter is a cost-effective technique to communicate with your target audience. 

Plan your newsletter by incorporating recent content from your site, along with some fresh content.

For the most part, you should keep your newsletter short, however, loaded with intriguing and applicable data. 

While creating content, ensure that you provide proper valuable guidance and relevant data so that you add value to your subscribers’ content consumption. 

But make sure that you abstain from sending an excessive number of bulletins because you will end up irritating your users and will begin to lose them. 

So now you have learned what is SEO and how does it work, you will want to know how to check your SEO score. There are a few sites that permit you to check your SEO Score. One such site is SEMrush

Another option is to hire an agency and learn more about what is meant by search engine optimization. They will also help you optimize your website and other content to be SEO friendly. 

Tools Summary

Tools MentionedFunction
Keyword PlannerIt researches on keyword search volume and average bid cost
                     UbersuggestIt finds trending keywords and search volumes
                  Answer the public  It searches and maps keyword suggestion that you see when you perform a Google search
Keywordtool.io Generates hundreds of relevant long-tail keywords 
Wordstream free keyword tool Allows marketers to pull out lists of  actionable keywords to use in their marketing campaigns
Yoast SEO It gives you tons of flexibility over your site’s content by letting you set up titles, meta descriptions and manages sitemaps
Pagespeed InsightsIt calculates your website speed and gives recommendations
Better AmpImproves loading speed of your website in mobile search
Smush PluginTo optimize images 
Google XML GeneratorTo create sitemaps

What is SEO in simple words?

SEO stands for Search Engine Optimization which is done to improve the ranking of a website on search engine results pages (SERPs).

What is the purpose of SEO?

The main purpose of SEO or Search Engine Optimization is to gain organic traffic to your website, to increase the visibility for your website, and to increase the possibility of the conversion.

Is SEO important in 2020?

SEO has been around for more than a decade and a half and contributing in the share of traffic for successful websites, optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.

What is whitehat SEO?

It is a practice that improves the website rankings on the search engine result pages without doing any unethical activity.

seo mistakes

The Most Common SEO Mistakes to Avoid 2020

The Most Common SEO Mistakes to Avoid 2020 512 288 Admin

With a lot of content being created and promoted online each second, the competition to capture your audience’s attention and also rank on search engines has become more cut-throat. Hence, we apply all the advanced SEO techniques hoping that we can outperform our competitors. But, we are so focussed on advanced SEO that we end up making some small and most common SEO mistakes that can lead to insurmountable errors.

We can miss the chance to rank for the dream keywords if we avoid or think that these are all tiny issues and don’t provide that much importance. The below infographic by SE ranking shows the SEO mistakes to avoid in 2020. 

seo mistakes
With over 2 trillion searches on Google every 12 months, search engine optimization is about finding a balance between audience-centric content and convincing search engines that your content is worthy enough to rank. It isn’t that easy to stay on top, with many people falling into the trap of common SEO mistakes. Therefore, we need to understand what are the SEO mistakes to avoid in order to get the desired results.

seo mistakes

SEO Mistakes to Avoid:

1. Using incorrect keywords:

One of the most usual mistakes while selecting keywords is neglecting what search engines and customers want and focusing on your preference instead. Sometimes you might focus on a keyword that does not fully consider the subject of the content or be opposite to the user’s search intent. Hence, it’s important to do keyword research before you begin optimization.

Always remember to choose keywords with maximum search volume and least competition. You can use tools like Keyword Planner, Ubersuggest, or even do competitor research to decide on the best keywords to use. 

2. Keyword stuffing:

You might think that overusing the keywords in your content would boost your ranking. That is a common misconception and an incorrect strategy. Going overboard with the targeted keywords is considered as keyword stuffing or overusing your supposed keywords. Such an approach makes your content useless to its targeted audience. 

Google currently employs a special type of search called Latent Semantic Indexing (LSI). This will recognize the topic of your content without having to fill in your content with repeated target keywords.

3. Not checking for plagiarism:

We all know that duplicate content is penalized and we should focus more on creating original content.  But what we fail to realize is that sometimes unintentionally our content may be plagiarised, leading to a penalty.

Hence, it is recommended to always check for plagiarism after creating new content. There are various tools for plagiarism, why not start checking right now.

4. Forgetting about website speed and mobile-friendly experience:

The quality of your website, particularly its performance on mobile devices, is very important for users today as most people use smartphones to browse on the internet. When the website is not smartphone friendly, Google and other search engines will downgrade your website.

The same goes for the website speed, which is often given preference when ranking on SERPs. You can check your speed using tools like Pagespeed Insights.

The most valuable strategies for increasing site performance involve leveraging browser caching and optimizing images. You can optimize images with the help of a plugin known as Smush.

5. Not using anchor text for internal links:

We know that Internal links are very important for SEO as it helps in indexing our website. But, we do not add Anchor Text to link to our pages.

What is anchor text? Anchor text is basically a clickable word or a group of words that are connected to another page on our website and usually, they appear in blue color. But that’s not all we should know. The Anchor text we provide should link to an article/page with that relevant subject mentioned. 

The anchor text should not consist of words like “click here”, because it does not relate to its destination article. Use your subject keywords to internally link your web-pages, to make it user-friendly. 

6. Not including relevant external links:

To make the most of SEO, it is important to take into account external links as well. It is advisable to link back to websites that have given you backlinks, as that would attract traffic in the future. Always remember to link to reputable/leading websites.

7. Not focussing on good quality backlinks:

We all know that a backlink is important for off-page SEO but we forget the importance of good quality backlinks and start participating in link schemes.

Link schemes can include buying or selling links, link exchanges, or creating multiple websites, and providing backlinks. This is considered as spam by Google and it downgrades your website.

You should focus on creating natural backlinks by guest posting on top blogging sites. You can also reach out to influencers and share your blogs with them. If your blog content is relevant, they are likely to give you backlinks. 

8. Not creating title tags and meta description that increases CTR

We all know about Title Tags and Meta-description and we optimize them according to the keywords. But what we do not ask ourselves is, if our Title and Meta Description is enticing enough to get a click.  

We might be ranking higher than our competitors but does that mean we are getting more clicks?

For example, you are an SEO institute and you have mentioned in your Title and Meta-description  “Award-winning SEO institute. Book a demo session now.” You are likely to get higher CTR  through this than just vaguely mentioning that you offer an SEO course. 

9. Avoiding Content Marketing:

Content Marketing is all about creating the right content in the form of blogs, videos, or articles that help to build a strong relationship with your audience.

The most common SEO mistake we do is creating thin content by using article spinning software or not adding any value to the audience. It is not only about the quantity of your content but the content quality is what matters the most. So invest your time, money, and effort into creating unique and engaging content.

10. Improper site structure:

When you create a website you have multiple sub-domains. But you have to ensure that all the subdomains which are aligned follow a proper structure.

Let us take an example:

seo mistakes

As you can see, the Home page comes first, followed by About us, Services, etc. Instead, if you keep the ‘Services’ tab after the ‘Home page’ tab, it makes no sense as the viewer wants to know about your business first and then about the services.

11. Not doing regular Website Audit:

Another thing that we overlook is not doing a timely website audit. Ideally, you should conduct website audits every month since it is important to check for broken links or any other issues.

Also, google algorithm keeps updating so it is important to keep auditing your website. You can do a website audit with the help of tools like Screaming frogGoogle Analytics, Uber suggest and Moz trial. Ideally, you should also keep checking for any website issues/anomalies with the help of Google Search Console.

12. Not checking bad links:

We know that getting good backlinks can help us in the Search Engine Ranking Position (SERP). But what can we do about backlinks from websites which are spammy or low quality? Use the disavow tool from Google webmaster tool to control link juice. 

In this way, we are telling Google that “don’t attribute the link being provided by those spammy websites”. Hence it is advisable to regularly find out which links are devaluing your ranking and use the Disavow tool.

13.  Not having bing business listing/Not optimizing for other search engines:

We all optimize our websites for Google, but there are other search engines as well. Even though they are not that popular as Google, they should also be optimized. We can get customers from other search engines as well as there isn’t much competition.

Bing, by Microsoft,  is a search engine that has a market share of around 2.44% worldwide. If we optimize for Bing, we can get those customers as well. Also, we should not forget Bing business listing, which is similar to Google my business and helps with local SEO. 

Since we are talking about local SEO, we should also understand that if our target market is outside India we have to optimize for country-specific popular search engines. For example, Baidu for China and Yandex for Russia.

14. Not using Bing Webmaster tool:

In reality, Bing Webmaster Software is more sophisticated and it offers more resources for SEO practitioners than the Google Search Console. So, when we are already thinking of optimizing our website for Bing, we should not forget the Bing webmaster tool.

Now, that you are aware of the common SEO mistakes to avoid, you should aim to improvise them by 2020. Also, keep yourself updated with the latest SEO updates to remain ahead of your competitors. You should also learn about the entire online ecosystem and know more about other categories of digital marketing since everything is interdependent.

What are some common SEO mistakes?

No h1 tag, duplicate title/descriptions, no xml sitemap, pages with 4xx response, duplicate description etc.

What is bad SEO practice?

Bad SEO is also called black hat SEO, which are the activities done to get rankings in less time by violating search engine's terms and policies for example keyword stuffing, hidden text, etc.

What are the best SEO tools?

There are various free and paid tools for SEO, some of them are: Google search console, Moz, Semrush, Ahrefs, Majestic SEO are some common SEO tools.

What are SEO keywords?

Keywords are the words or phrases that define what your content is all about, in terms of SEO, they're the words that searchers enter into search engines, also known as search queries.

link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

5 SEO Link Building Strategies – Step by Step Guide 2020 800 450 Admin

link building strategies

In the past years, link building strategies were based on links quantity and not quality. 

But today, Link building is a totally different game. Links are still very crucial to Google. It is practically impossible for Google to decide the value of any page if there are no links to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO caters to the activities that are done away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about the links, it simply tells Google what others think about your website. For instance, if your website pages have a lot of valuable links then search engines will assume that your website has got great content, that adds value to the user; otherwise, no one will link to it. 

Your search engine rankings majorly depend on the pages where you build links, especially the authority and the quality of those pages. Content still plays a major role; consistently blogging leads to an increase in your inbound links by 97%. Besides blogging, there are also other proven ways to build high-quality links and securing the highest position in the search engines. 

SEO experts say guest-posting content strategy is the most effective way to grow a website’s backlink portfolio, according to the research from SEMrush.

link building strategies

In this blog, we will discuss 5 link building strategies that will help you get good results in 2020.

Let’s start with the first and the best SEO link building strategy that is Guest Posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies; in which you write and publish an article for some other website in your niche. You can also link your page to that article. Follow these steps to start with the Guest Posting:

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

  • Keyword “guest post”
  • Keyword ”write for us”
  • Keyword “submit article”
  • Keyword “guest post opportunities”
  • Keyword “submit post”
  • Keyword “submit content”

Technique 2 – Google Reverse Image Search 

Find someone who writes a lot of guest posts in your niche, right-clicks on their image, and click on the copy image address.

link building strategies

Take the URL and search it on Google, and you will get a list of websites they have guest posted on.

link building strategies

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to find websites to guest post on, through twitter. The twitter results are much fresher than even Google’s index, which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search strings like “[your keyword]” guest post.

link building strategies

Then, look at the results to find guest posting targets.

link building strategies

Step 2: Ready your Guest Post 

Now, list out the websites that accept guest posts and shortlist the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch that can help you get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Long articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & leave it, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, they may be on the path of success. You can be there, as well.

There is nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors is called “competitive analysis”. Here, you figure out what keywords they are ranking for, where their best links are coming from and what they are doing as of now that encourages them to succeed. So how to check your competitor’s backlinks? Follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ tool to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  Scroll down and you will see the web pages which are currently ranking in the Google organic search results.

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile, click on “backlinks”. You will see all the backlinks that are linked to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the websites have 100’s or 1000’s of links, where some link internally and some externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs and it can break their client experience, reputation and SEO.

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you to:

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a high-quality link

Broken link building is the SEO link building strategy used by Nikolay Stoyanov, to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. Here are the steps to do it:

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ and then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create a similar kind of content that can easily be accepted by the website admin.

Step 4: The final step

Ask the website owner to replace the broken link of your competitor with your link.

Strategy #4: Outreach 

Outreach link building is the most common type of SEO link building strategy, which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to provide a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach: Advocates of the sniper approach select their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about providing some kind of value to a relatively small list of targeted prospects and expecting something positive in return. 
  • The Shotgun Approach: Under this approach, the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you will get the links. 

Steps to do outreach:

Step 1: First your prospect

You should not send an outreach email to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to executing blogger outreach at a scale. Discovering email addresses is time-consuming, tricky, and tedious; at least, if you care about finding the correct contact details.

Step 3: Craft your pitch

Most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this:

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 

Thanks!

Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email, however needs a couple of days to reply. At this point, you have to send a follow-up email and point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email. After following up twice, if you still don’t get a response then it is an ideal opportunity to proceed ahead. You can still contact this person later on but wait for a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  “seo” + “link roundup”

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you will find them on a weekly or monthly basis and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind it is to share content with your readers from different sources, which is our main motive when we are curating content for our social media channels. Follow these steps for link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you do not need to do link roundup for every blog you publish. Let’s keep it for the best blogs. Now, start searching on Google:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

By searching for these phrases, you will find a good number of places to start with. But, there are also different ways to try like “best of”, “Tuesday link up” (where you can submit on any day of the week), and so on.

Go to Google & search for “seo” + “link roundup” to find link roundups on SEO, same way you can change the first keyword which is “SEO” & replace with your niche. If it’s social media marketing then “Social media marketing” + “link roundup”, the same way “PPC” + “link roundup” for PPC related link roundups.

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week), and so on.

Step 2: Getting featured in roundups

There is no mystery magic formula for getting featured in a link roundup. It helps you build a relationship with the host blogger, but if you don’t, that is not a reason to give up. First, you need absolutely stellar content. If the content is the same as the regular old stuff that is out there or does not provide any value, you can not expect that anybody will really mention it. 

When you connect with different bloggers, you establish genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they would mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating. So, to expand your odds of getting featured, ensure you are consistently doing your absolute best and trying to promote your work.

If you find a roundup where it is possible to include the link yourself, you can generally do that. You will get the backlink to your site, if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case, you are generally referring to other blogs in yours, it can pay off enormously. It may not make sense to connect to other blogs and expect it to bring traffic back to your site, but it can and it frequently does. 

There is a decent possibility that the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they will likely share it with their own crowd since it helps them to show they were featured somewhere else; and thus get more traffic and exposure. They will know who you are, which means building relationships and networking. Also, they may start to include your blog posts in their own roundups; thus bringing you much more traffic and exposure, and a completely new audience. 

Final thoughts: 

The link profile of your site is vital in determining the rank on search engine results. Google does not care how many links you have linked to your pages, but it is concerned with the experience you create for your users.

What is link building and why does it matter?

Link building is a SEO technique of getting other websites to link back to your website. It's important as it is one of to best way to increase your Website Credibility / Domain Authority. The more your website is credible / authorized in your market, the easier it becomes for you to rank for any keyword.

Do backlinks still work in 2020?

One of the major factors for Google Algorithms to assign ranks on Google SERP. Link building is as important as on-page. So to answer your question Yes, it will always work as it is the other half of SEO. Paid Linkbuilding might die being a black hat technique of link building (don't try).

Is link building still relevant to SEO?

Google always welcomes Genuine Links. Link building is a part of SEO so yes & it always works.

Digital Marketing Case Study – Floresta Goa

Digital Marketing Case Study – Floresta Goa 497 249 Admin

Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.

To find out more about Floresta Goa, visit their website:

https://www.florestagoa.in/

Given below is the Digital Marketing case study of Floresta Goa.

BRIEF

Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.

APPROACH

Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.

Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.

Step 1. Location Introduction Video

Step 2. The Introduction Post On Social Media Platforms

Step 3. Post Showcasing The Amenities 

 

Step 4. Social Media Posts Related To Offers

We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.

For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.

RESULTS

The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.

Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.

From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.

 

 

 

Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.

The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.

Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.

Wanna discuss a project?

Contact us: +91 9148544178

Mail us: sales@blog.moshimoshi.in

Visit our website: https://blog.moshimoshi.in/ 

We would love to hear from you.

 

Google Ads Case Study – Wega Cabs – 100% Increase in CTR

Google Ads Case Study – Wega Cabs – 100% Increase in CTR 497 249 Admin

CLIENT

Wega Cabs is an airport taxi service in Bangalore offering hassle-free rides. The company’s vision is to provide a seamless ride experience for the customers and the drivers to get around quickly and safely. They achieve this through their affordable price strategy, high standard of service, and a reliable cabs service. The taxi bookings can be done through the website or through the 24/7 customer service number.

For more details, visit: www.airportcabsbangalore.com

BRIEF

Wega Cabs, being an online taxi booking company, their aim was to increase the number of taxi bookings for the business. They approached Moshi Moshi to help them gain more customers and increase their conversions, through Search Engine Marketing. Our approach began by optimizing the right keywords, ad extensions, and efficiently executing the campaigns. The campaigns were devised for 45 days.

APPROACH

Moshi Moshi’s goal is to increase the leads i.e the number of taxi bookings for Wega Cabs. The challenge here was to attract potential customers over other competitors and make them take action on the website/ or through a phone call. Here, the action being booking a taxi.

Moshi Moshi created Google ads Search campaigns for Wega Cabs, with Lead Generation being the campaign objective. In the campaigns, Search Ads were created to attract customers to the booking site and Call ads were created to book the taxi service conveniently through phone calls.

Campaigns were strategized and, the irrelevant searches were decreased using specific keywords,  to improve the conversation rate.

RESULT

1. Growth Insights

  • Click-Through Rate (CTR) – increased by 107%

Prior to the campaign, Wega cabs generated 8.15% click-through rate (CTR). After devising the campaign strategy on the same spending budget, the click through rate (CTR) has now increased to 17.52%, with 25% increase in the cab bookings.

Through Search Text Ads and Call Ads, we were also able to target the ads to a more relevant audience and generate the maximum number of leads for the business at a minimum cost per lead.

2. Auction Insights

  • Impression share – Increased by 130%

At the end of the campaign, Wega cabs were able to achieve 75.9% Impression share from 32.93%.

  • Ad position – Avg 1.9 position

The average Ad position is maintained at 1.9 positions and is now on the top of the Search engine page.

The Auction insight graph displays the clicks, impressions, CTR, and the ad position during the campaign period.

3. Conversions

Overall, In the 45 days campaign, Wega cabs have gained 25% more leads, with the same spending plan as prior to the campaign, yielding a good Return on Investment (ROI) for the business.

The unique and specific keywords, ad extensions strategy that Moshi Moshi devised for Wega Cabs, helped the business gain more customers, thereby, increasing the conversion rate.

The key takes away from the campaign would be to align the campaign goals, with the behaviors of the customers and to include specific keywords, Ad word extensions. It is also crucial to target the right locations along with the timely delivery of the campaigns.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://blog.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@blog.moshimoshi.in

how to increase organic traffic

How To Increase Organic Traffic In 2020

How To Increase Organic Traffic In 2020 800 450 Moshi Moshi

Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?

Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website

In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.

Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.

| RELEVANT, USEFUL, QUALITY CONTENT

Content is the Ultimate King of SEO!

Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.

Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.

Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.

Here are few tools you can use to check the content duplication on your website –  CopyScape and SiteLiner 

With the right content strategy, your SEO is in for the win!

| KEYWORDS. KEYWORDS. KEYWORDS.

Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.

Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research. 

What is Keyword research?

Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.

So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.

Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.

In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.

Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page. 

So, use them naturally within your sentences and increase the organic traffic of your website. 

| PAGE-LOAD SPEED

Did you know? A site’s loading speed directly affects the conversion rate of your business.

Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds.  Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.

Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.

Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.

| OPTIMIZE META TITLE & META DESCRIPTION

Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.

All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.

Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.

Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.

| INBOUND & OUTBOUND LINKS

Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.

Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.

Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.

| Link Building:

Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. 

You can go about link building in a many number of ways, the most prominent among them are:

Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.

Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.

Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.

So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website. 

Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:

  • 404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
  • Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
  • XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
  • Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  • Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.

In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too. 

In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.  

Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!