Novatech provides automated solutions to some real-life problems and they focus on providing high standard quality products with efficient service coupled with a convenient and hassle-free experience through our hygiene products.
The brand has a wide range of automated washroom accessories including Hand Dryers, Liquid Soap Dispensers, Sanitizer Dispensers, Tissue Dispensers, Perfume Dispensers, Air Curtains, Automatic Shoe Wraps, Urinal Flushers, and much more convenient and useful hygiene products to make your life easier.
SEO Campaign Brief
As part of the last seven months working on an SEO project with Novatech, we at Moshi Moshi we set a specific target of bringing the brand come to life as one the most recent search results when anyone would look up automated washroom accessories or washroom accessories in general. The other major goal was to rank all of their products with the most relevant and top searched keywords along with strengthening their branded keywords on Google.
The keywords being used on their website did not match the industry keywords and as such the search results that came up were only the branded keywords that were rarely searched for, this made our work extremely important and ranking the right keywords were on top priority.
After an in-depth audit of the website, we understood that there were a lot of changes are done in terms of not only looking for the best keyword mapping opportunity but a lot was desired for the website in terms of its UX. With an on-page optimization coupled with an off-page optimization unraveled that not only the content needed rework and but there was a need to upscale the keyword mapping as not less than 166 keywords were not in the top 50 searches, hence we worked tirelessly making the best efforts towards creating the right impact for the brand.
In our extensive work of over 7 months, 34 major money/product keywords which included Keywords like “hand dryer machines“, “mini jet hand dryer“, “hand dryer online“, “air curtain Bangalore“, “shaving mirrors with light” saw a jump from inconspicuousness to being present on the first and second page on Google search.
Forty-nine money/product keywords of the likes of “tissue dispenser box“, “automatic water tap sensor“, “automatic liquid soap dispenser“, “liquid soap dispensers“, “tissue dispenser machine“, “automatic taps” which yield a high value on any search criteria were seen matching our brand on Google’s second page. This helped the brand not only find its feet in the country, but its implications also saw the brand seeing light in other countries too.
While we concentrated on high-value keyword mapping, keywords like: “automatic shoe polish machine“, “perfume dispenser machine“, “automatic hand soap dispenser“, “baby diaper changing station“, “shoe polishing machine” which could not be missed for the brand saw an entrance in the third page on Google search.
In recent times, Novatech has seen a bump of over five thousand new users visit their website, a session duration has also seen an increase of more than double the time and a reduction of over 10% in bounce rate just by using the above approach.
So, one takeaway for you from this could be that SEO may seem like it is seemingly a side chick of marketing, but it ultimately helps a brand make its mark! No matter how much money you spend on increasing your online reach, it all boils down to if you are ever going to be visible on Google for someone researching or looking for something relevant. So, a focus on SEO is a must.
Moshi Moshi is a creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging, and Social Media Campaigns.
We would love to hear from you!