How to Build a Brand & Increase Brand Awareness you ask?
Let me break it down for you—
Your customers are your in-laws who you have to impress at every occasion. And with every meeting, they judge you! Now, your personality and identity being your brand – Saying the right things and making the right impression is imperative and also tougher by the moment.
With a million tools in your bag varying from- Advertising, Sponsorship, Mentions, Suggestions, Shop shelves, and Social Media Marketing a.k.a your newest and most effective tool!
How to build your Brand?
How do you communicate with your customers?
How do you meet their expectations?
How do you impress? And how to increase brand awareness In doing so?
Well, that’s where we come in –with the best tips and the Do’s and Dont’s on how to increase brand awareness.
When it comes to Brand Awareness Marketing, we’ve got you covered! Below are the points in the infographic by Referralrock to measure brand awareness.
Tips to Increase Brand Awareness-
1. Wear Your Best Outfit! – With the best suitable color scheme
The ugly truth is people judge you for the way you look. It’s the same with your brand. To increase brand awareness, it’s important to make your first impression a lasting one.
So, use your official font to make a statement. And color up your brand with your unique spectrum of colors. Make sure you’re presenting the best version of your brand by maintaining a common colour theme of the brand across all platforms. This provides the brand with a unique identity & makes a lasting impression in the minds of the audience.
Chic up that outfit and make a great first impression!
2. Be Remembered – The first impression always matter
Brand awareness marketing is all about making your way into someone’s thoughts in a very precise technique & manner.
Where you place your logo, your colour scheme, the way you present the content & your eccentric Tagline, all is noted down by your customer.
Give your audience a reason to remember you by creating unique & interactive content such as GIFs, Videos & Polls to generate engagement and increase brand awareness.
So, be consistent, be different, and be remembered.
3. Be There On Time – Perfect timing is everything
Timing is the secret to increase brand awareness.
Social media is always being dumped with content. Since you are not the only option for your customers, make sure you’re present to fill up their slots of available units of time. Know how to increase brand awareness on social media.
Check out your insights to see when your followers are active the most, and publish your content accordingly to make a better impact on them, and reach them. This way your content doesn’t go unnoticed, and you optimize productivity.
Keep a constant note of your Engagement Rate, as it’s one of the most widely accepted measures of content quality in the Digital marketing industry and hence is an important tool in increasing brand awareness.
What is Engagement Rate?
An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience.
It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.
The engagement rate is calculated using the simple formula:
Engagement Rate = Engagement / Reach X 100
Though there is no one size fits all approach to Engagement Rates as it varies across industries and content types the following Rates and the Standards can be considered as a reference:
- Less than 1% = low engagement rate
- Between 1% and 3.5% = average/good engagement rate
- Between 3.5% and 6% = high engagement rate
- Above 6% = very high engagement rate
4. Know Your People – Target the right people
In marketing, it’s critical to know who you’re marketing to. So, define your target audience (TG) and market your brand content primarily to their inclined likings & interests, to be efficient and surgical in your branding.
They can be segmented using various factors such as Location, Gender, Age, Occupation & Interests.
If you’re finding it difficult to define your TG, just check out the insights of your social media accounts to get a clear picture.
Knowing your audience and structuring your content to suit their likings & understandings is a vital step in increasing brand awareness. If they can relate to the brand, they will connect with it.
5. Be Omnipresent – Reach your customer everywhere
What’s better than being present in one place? Being present at every place.
You have a message that you want to share, a story worth telling. So say it all in a perfect campaign. And make sure people hear you speak!
Marketing is important, and the only way you can be heard in the noise of a loud crowd. So make sure to publish a whole range of content such as Images, Infographics, Videos, GIFs, Blogs, Vlogs & Podcasts across a spectrum of different avenues, each known for a content type.
Content Marketing Platforms: Reddit, Quora & Behance
Social Media Platforms: Facebook, Instagram, Snapchat, Pinterest & Youtube.
Podcast Platforms: Cashbox, Spotify & IVM.
One of the prominent ways to increase brand awareness is through the technique of 360° communication.
What is 360° communication?
Providing a 360 experience is about synergies of messaging. Through print, in-store, digital and social media –
“The customer will experience communication no matter where they are, so you have to think about leading them through the journey,”,
says Marina Karassellos, Digital Creative Director at ULTA Beauty.
6. Call To Action – Boost your Conversion Rate
I don’t think I have to remind you, but all the dressing, impressing, and marketing need a conclusion. And that conclusion in branding is a Call to action (CTA).
A Call to action is part of a story, webpage, advertisement or any piece of content that encourages the audience to take action. Asking the audience to comment on a post, Share, Like, Subscribe, Fill a form, Buy or any other goal-oriented actions are the types of CTA used.
CTAs help you in converting a viewer/visitor into a lead & also drive audience engagement, in turn, increase brand awareness.
- Emails with a single call-to-action increased clicks of 371% and sales 1617%.
- Adding CTAs to your Facebook page can increase the click-through rate by 285%
- CTA within a video gets 380% more clicks than their normal sidebar CTAs.
Moreover, 83% to 93% of each post’s leads come from anchor text & internal link CTAs.
So, encourage your audience to take action & increase brand awareness.
So, those were the six effective ways to increase or enhance brand awareness and take our brand to the destined level.
Need help with Branding and Brand Communication? A Brand awareness agency Moshi Moshi can help with that! Let’s follow all the Do’s and Don’ts for you and ease up your workload!
You can also reach us on our Instagram, Facebook, or LinkedIn accounts. Tell us what you have in mind, we are great listeners!
Why is increasing brand awareness important?
Brand awareness is the most important step because it is the very first step in the marketing funnel, and a crucial foundation to eventually gain customers. It refers to people's ability to recall and recognize your business. It helps to boosts your ROI, generates sales easier, improves customer satisfaction, and helps you foster relationships to promote growth.
How is brand awareness measured?
One can measure brand awareness by running surveys, interviewing people, or adding questionnaire to your website. Asking how your visitors found you.