Every day, Google normally releases at least one change intended to improve our search results. Most aren’t noticeable but help us gradually keep on improving.
Several times a year, Google makes broad changes to the search algorithms and frameworks. Which is referred to as “core updates”. They’re intended to guarantee the delivery of relevant and authoritative content to searchers.
What is a Google core update?
A Google core update happens when Google makes critical and broad changes to its search engine algorithm and systems. These updates are intended to improve the search experience for users, providing more relevant, useful, and reliable content.
How often do Google core updates happen?
Generally, core Google Search updates happen several times a year, usually every few months. Google will in general announce the updates a couple of days prior to or the day of, though some updates can take several days to roll out for users.
Google December 2020 Core Update–
Google confirmed an algorithm update: December 2020 Core Update which has rolled out recently on December 3, 2020.
This most recent update came as a last-minute surprise. Google revealed the update by tweeting and that it was to be rolling out the same day. This is the 3rd core update of 2020 after the May 2020 core update.
Google generally releases a core Google algorithm update every few months or so. Just about 7 months back Google announced the May 2020 core update, which took place on May 4, 2020. So this December 2020 Core Update took much more than past updates to roll out.
Google Announces: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before.
Google said “the December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”
Previous core updates: The most recent previous core update was the May 2020 core update, It was big and broad and took a couple of weeks to completely roll out. Before that was the January 2020 core update. The one before that was the September 2019 center update. That update felt vulnerable to many SEOs and website admins, as many said it didn’t have as big of an impact as previous core updates. Google likewise delivered an update in November, but that one was specific to local rankings.
What to do if you are hit?
Google has offered guidance on what to consider if you are negatively impacted by a core update in the past. There aren’t any specific actions to take to recover. However, Google has offered a list of inquiries to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.
The best advice to beat core updates?
Keep focusing on : Quality content, User intent, Clean architecture, Google’s guidelines.
And do not stop improving your site once you reach the position because the site on 2nd Position isn’t going to stop.