In today’s marketing world, businesses are taking the digital marketing route more than the traditional approach. Digital marketing is the most researched topic on Quora as well.
With every business considering digital marketing, it is essential to explore great strategies that will help you capture a larger audience. We have listed below 9 digital marketing trends that will help you be at par or ahead of your competitors.
1. Shoppable Posts
In 2019, Instagram launched shoppable posts and it is gaining a lot of attention ever since. It allows users to buy products directly through social media posts or ads, making it a seamless experience for the user.
Studies show that around 54% of people on social media purchase products based on their research based on shoppable posts. This feature eases your transaction process, without needing to be an e-commerce selling platform. You can also create shopping posts on Facebook and Pinterest.
2. Optimizing Voice Search
When you ask Google ‘what are the digital marketing trends in 2020′ and Google displays this blog in the search results. Similarly, if you manage a salon and publish a blog on ‘tips to de-tan’ your skin’, then your blog will be displayed in the search results when someone does a voice search on the same. This helps generate traffic to your website and thus increase footfalls in the salon.
This is possible by optimizing your website for voice search. Voice search is a voice recognition technology that allows people to search directly by speaking to their devices like Alexa, Google Home, Google Assistant, or Siri. With voice search becoming popular and google’s mobile-first indexing algorithm, businesses need to optimize their voice search feature. It is also necessary to have a local Schema SEO and ensure that your google “My business” profile is updated.
3. Structured Data
According to a study conducted by Path Interactive, 40% of the audience aged between 13 and 18 get rich snippet results. Your website gains more clicks by getting featured on the top of the SERP along with the right information, ratings, etc.
Google shows rich snippets if you add structured data to your site which is a piece of code. Search engines read the particular code to create rich snippets. There are plugins available to create the code without prior coding knowledge.
4. Using Alternate Communication Channels
In 2020, we should leverage more communication channels like Chatbots and Facebook Messenger. We can customize the FAQs on the messenger and a user can select the question they want to ask. Based on the questions, the answers can either be automated or written. This creates a good impression on the customers and we can create engagement to reduce the bounce rates.
The other forms of alternate channels in online marketing are Quora and Reddit, which also not only gives the right information to the audience but also helps you establish your brand identity.
5. Video Marketing
Research shows that 72% of organizations state that videos have improved their conversion rates. Videos are the most popular way to connect with your customers and tell them about your new products. It is not only restricted to YouTube but also includes videos on Facebook, Instagram, and LinkedIn.
In fact, if your site contains videos it is highly likely that Google will rank your website higher since people find videos more appealing. This in turn will drive organic traffic to your website. Nowadays, Live videos have also garnered a lot of popularity and organizations showcase their new products or behind the scenes footage.
6. Making Interactive Content
Interactive content is all about building user engagements and strengthening the connections. This can be done in multiple ways like making the user participate in a poll or creating augmented reality ads/interface or embedded calculators, which help you calculate the amount to be spent to reach your goals. Interactive content captivates the audience and accelerates your conversions. Real Estate firms use this for a virtual tour of their properties that are on sale.
7. User-Generated Content
Individuals trust other individuals unquestionably, more than they trust the organizations. User-generated content (UGC) is a powerful asset for organizations that want to target the Millennial and Gen Z. You can motivate your crowd to share one of a kind post by enticing them to fight for a cause, creating challenges like ice bucket challenge, or offering them a prize. It can also be in the form of reviews or blogs or videos by the user.
8. Influencer Marketing
Influencer marketing utilizes key personalities to propagate your brand’s identity. Influencers are mostly individuals with a huge following and fan base on their social media accounts. They help promote your services and offerings amongst the crowd through social media channels.
63% of customers trust influencers’ assessments of items, considerably more than what brands state about themselves. Influencer advertising is likewise going to be influenced by AI, and ease the process of finding the relevant influencers to connect with. It distinguishes influencers with better commitment, less phony supporters, and a higher possibility of creating a positive degree of profitability (ROI).
9. Smart Bidding
Smart bidding is a feature available in Google Ads that use machine learning to optimize your bids to maximize conversions across the campaign. This is an AI-driven feature to help you get the desired results based on your audiences’ behavior. Currently, there are 6 types of automated bidding strategies:
- Enhanced Cost Per Click (eCPC):
It naturally adjusts your bids depending upon its estimation of conversions. It’s an upgraded automated version of manual CPC (where you manually increase or decrease the bids)
- Maximize Conversions:
As the name suggests, it tries to maximize the conversions (goals) without considering cost per click, but within the campaign budget.
- Target Cost Per Acquisition (CPA)
In this bid strategy, you set a cost per acquisition, and it sets the bids accordingly to get as many conversions within that CPA. It has no target on the volume of conversions.
- Target ROAS:
It automatically adjusts your bids to generate as much revenue as possible within your target.
- Maximum conversions:
It automatically sets bids to get maximum conversions within a specified budget.
- Maximum conversion value:
Here, you can assign a value for conversion goals like sales revenue or profit margin. It then automatically adjusts the bids to ensure that the conversion goal is achieved within your campaign budget.
- Target Impression Share:
This helps to set bids automatically based on ads displayed at the absolute top of the page, anywhere on the top section, or anywhere in the search result page.
By using these digital marketing trends, you can grow your business and achieve a larger audience.
Is Digital Marketing in demand in 2020?
Your business should have an online presence in 2020 if your business still doesn't have an online presence you're losing potential customers and profits. By adapting to the digital marketing trends, your brand can leverage the online marketplace for future success in 2020 and beyond.
What is Digital Marketing Trends in 2020?
The topmost digital marketing trends in 2020 are: 1. Voice search 2. Video marketing 3. Influencer marketing 4. Structured data 5. Shoppable posts