Web Design/Dev

best wordpress plugins

Top 10 Best WordPress Plugins in 2021 You Must Have

Top 10 Best WordPress Plugins in 2021 You Must Have 1500 844 Admin

Are you Creating a WordPress website? But do you know a WordPress website is half-done without adding WordPress plugins to it? There are ample reasons for the inclination of individuals towards WordPress, its accessibility, responsive design, SEO friendly optimization, customization, and plugins which makes it more reachable. Plugins have the power to elevate a WordPress website. There are many plugins available for you to choose from with different functionalities, but we have narrowed down the top 10 best WordPress plugins for your website. These WordPress plugins can help you grow your website to the next level. 

10 Best WordPress Plugins

1. Yoast SEO 

best wordpress plugins

According to Lyfe Marketing, websites invested in SEO are getting over 50% of the total traffic across the Internet. Thus, SEO is extremely crucial for your website. The Yoast SEO plugin helps the website to reach the highest technical SEO standards and improves its readability as well. Even if you don’t have knowledge of SEO, this plugin can work as a perfect guide for you.

Pros:

  • Yoast SEO is easily accessible. It helps you to identify the SEO errors and keeps a track on your keyword density. It saves your website from being blacklisted.

Cons:

  • Yoast SEO, while easy to use and a great addition to your website, will not update your search engine rankings alone. Yoast SEO is not enough for optimizing your website, you need prior knowledge of SEO as well. 
  • Yoast SEO doesn’t understand the intent of a keyword also. Google search algorithms are going to know when you meant to use a keyword but opted for a similar-but-not-identical term. For example, if you search “truffle cake recipes” and “best truffle cakes” you will probably get similar results. Since Yoast does not consider intent, it can get keyword density measures wrong and affect your real-life results if you do not consider intent when using Yoast.

Alternatives:

  • Rankmath 
  • SEO Press 
  • All in one SEO Pack
  • SEOPressor
  • The SEO Framework

2. MonsterInsight 

MonsterInsights is a plugin that allows you to easily add, customize, and manage the Google Analytics website tracking services on your WordPress site. It is one of the essential WordPress plugins to evaluate your website performance. You can also optimize your website to increase your traffic, subscribers, and revenue according to the statistics provided by the analytics

Pros:

  • Monsterinsight supports easy installation, customization, a user-friendly interface that allows you to view and analyze the data generated within the WordPress Dashboard, and the ability to import and export the data to back up your website’s analytical data. Everything will be done with your Google account and the plugin can connect to Google Analytics by connecting to Gmail.

Cons: 

  • Most of the features this plugin has to offer are premium and the free version is limited to the basics. The cheapest package they have to offer starts from $99 for one website, which is not pocket friendly.

Alternatives:

  • Google Analytics
  • Heap
  • Smartlook
  • Looker

3. Floating Social 

best wordpress plugins

Floating social plugin allows you to add social media floating sidebar icons which can be connected with the social media profiles of your website. It helps to increase the traffic to the business profile of your website. This plugin provides a very presentable interface that allows you to make settings for the social media icons, in context to :

  • Type of icons (round and square shape)
  • Animated Rotation Effect in Icons
  • Shadow in icons
  • Different size of social icons

Pros:

  • Social Floating plugin improves your online exposure, directs your audience to your business’ social media pages, builds your social followings and keeps your site more secure and away from robots. Some blogs and businesses restrict content with a social locking tool, this helps in gaining followers as the user needs to follow to gain access. it adds more visuals to your site and gives a preview of what people can expect from your actual social page.

Cons:

  • There is no disadvantage in adding floating social to your website as such. 

Social Plugins:

  • Easy Social Share Buttons for WordPress
  • Novashare
  • Social Pug
  • Shareaholic
  • Social Media Share Buttons & Social Sharing Icons (Ultimate Sharing)

4. Sucuri or Login Lockdown

The login lockdown plug is one of the must-have plugins for the security of your website. This plugin records the IP address and timestamp of every failed login attempt and allows you to limit the number of retry attempts when logging in per IP.  It also informs the user about the remaining retries or lockout time on the login page. Administrators can release locked out IP ranges manually from the admin panel.

Pros: 

  • It keeps your website secure, blocks all attacks, monitors website integrity, audit site logs, scans server-side, and services the malware cleaner. It is one of the most essential WordPress plugins, as it is responsible to guard your website.

Cons:

  • There are no such drawbacks in keeping your website secure by the login lockdown plugin.

Alternatives:

  • Imperva Cloud Application Security.
  • Amazon CloudFront.
  • Cloudflare.
  • StackPath CDN.
  • SiteLock.

5. Updraft Plus

best wordpress plugins

One of the most important things in running an efficient website is always having a fresh backup. All the websites are vulnerable to hacking attempts, DDOS attacks, data theft and data loss. No matter how secure your website is, you are liable to any of the above attacks. UpdraftPlus simplifies backups and restoration. It backups your files and database into the cloud and restores with a single click. 

Pros:

  • The updraft plus provides simple and easy to use interface, a free version, a pocket-friendly premium plan, on-demand and scheduled backups, Customizable backup options for file and databases, multiple cloud storage options for your backups, migration and cloning tools available, excellent website restoring functionality and extra features for site security available, including migrator and duplicator, automatic backups, extra backup storage destinations, and more

Cons:

  • Some users complain of the complexity of using the advanced configurations. It has no lifetime updates. You have to renew licenses annually to keep getting free upgrades, add-ons, storage, and priority support

Alternatives:

    • BlogVault
    • BackupBuddy
    • BoldGrid Backup
    • BackWPup
    • Duplicator

6. Elementor

Customization of the layout of the website makes it more impressive and presentable. Elementor plugin is one of the must-have WordPress plugins with an all-in-one solution—letting you control every part of your website design in a single platform. It is a drag-and-drop page builder for WordPress. This plugin helps you create pages of your website using a visual editor. This plugin helps you create website pages using a visual editor and build dynamic websites quickly. 

Pros: 

  • The core product is 100% free. It has a great user interface, extreme customization and regular updates. The global widgets are awesome.

Cons:

It has a Forced styling by default. The global vs static templates can be confusing. It lacks some marketing-oriented features and has fewer page templates than some competitors

Alternatives:

  • Beaver Builder. 
  • Divi Builder. 
  • WPBakery Page Builder.
  • Themify Builder. 
  • Page Builder by SiteOrigin

7. Google XML Sitemap 

best wordpress plugins

Google XML sitemap plugin is useful for indexing your website to various search engines like Google, Bing, Yahoo, etc. . The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally, it notifies all major search engines every time you create a post about the new content. 

It’s an essential WordPress plugin with such a sitemap that also helps improve your SEO. It makes it easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.

 Pros:

  • A Sitemap can list all of the URLs that you have on your website, that helps the search engines by enabling their crawlers to crawl and index those pages that the crawlers couldn’t locate previously. The priority of your webpage can be set by tapping into the optional tag in the sitemap that enables you to assign a priority to your pages. Hence, search engine crawlers can crawl and index your pages, as per the pages’ priority. There are optional tags such as “lastmod” and “changefreq” that should be used more frequently to keep the search engines informed about the changes that you’ve made to your website and the frequency at which you make the changes in your pages. Use the “lastmod” to let the crawlers know as to when the page was last modified. “changefreq” can be used to mention as to how frequently a page changes.

Cons: 

  • One of the major disadvantages of using the XML Sitemaps is that when you assign priorities to your pages then not only crawlers have access to them but even your competitors can view them,which could create an unwanted surge in the competition.
  • Due to the ever-evolving nature of search engines and their crawlers, it becomes an almost impossible task to keep your sitemaps young. Sitemaps generated from a database become obsolete, the moment they are crawled and indexed.

Alternatives:

  • All in One SEO Pack.
  • Jetpack.
  • Sitemap by BestWebSoft.
  • Premium SEO Pack.
  • Simple Sitemap.

8. Push Engage

PushEngage is the best web push notification plugin for WordPress. It allows you to send targeted messages and announcements to your website visitors using the browser push notification technology. Push notifications are consistently a top 5 traffic source for WPBeginner. PushEngage comes with all the powerful features like drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, powerful analytics, goal tracking, and more. 

Pros:

  • Visitors can subscribe to your notification with just 1 click. And no need to enter email id and other details. Push notifications deliver to visitors in real-time even when they are not on your site. Click-Through Rate (CTR) for Web Push Notifications will be 5 to 10x higher than traditional Email and will range between 10 to 40%. The ROI will be 3 to 5x higher as compared to Email. This helps the website to achieve a higher open rate. With email, the open rate is 10-20%. And with web push notifications, the open-rate is as high as 50-90%

Cons:

  • There is no disadvantage in the PushEngage plugin to your website as such.

Alternatives

  • Webpushr
  • OneSignal
  • SendPulse
  • PushAlert
  • iZooto

9. Uncanny Automator 

Uncanny Automator is the best WordPress automation plugin as it allows you to bind all other plugins to work together without the help of the developer. You can automate routine admin tasks and save time as it lets you connect your existing WordPress plugins to work together without writing any code.

Pros:

  • Uncanny Automator has the most plugin integrations available for WordPress and easy to share and sync data between multiple sites (if you have Automator installed on each site). It allows you to turn your free forms plugins into user registration forms without extra paid addons. The Pro version supports anonymous recipes that allow you to automatically create user accounts and integrate apps using webhooks. There’s a dashboard for viewing activity logs at the recipe, trigger, and activity level. This can be a lifesaver when you’re troubleshooting an issue or testing out a new recipe. It’s well documented, and the documentation is easy to find. This includes developer-specific knowledge base articles.

Cons:

  • You can’t delay or schedule triggers, copy (clone) or import/export recipes. There’s no versioning of recipes. So, you can’t revert to a previous version if needed

Alternatives: 

  • Talend Data Fabric.
  • Salesforce Platform.
  • Celigo Integrator.io.
  • Fivetran
  • Adverity

10. SEMRush

best wordpress plugins

SEMRush is an all-in-one marketing toolkit for the website. It comes with powerful tools to help you improve your SEO, paid traffic, social media, content & PR strategy. It also helps you gather the competitive intelligence of your competitors, so you can outrank them and dominate your industry. It helps you do keyword research, backlink audit, track brand mentions, spy on competitors, discover best-performing posts and pages on social media, ad strategy analysis, and much more. 

Pros: 

  • Semrush is a one-stop solution for all your SEO, digital marketing, and business intelligence requirements. It provides an Intensive Keyword Research and lets you pick the right ones according to your niche. Except for the Pro plan by Semrush, all the plans are reasonably priced for small and midsize businesses. It provides detailed demographics of your visitors, such as age, gender, the location which helps you to offer the right products or services to them. It also helps in identifying toxic elements that can lead you to get blacklisted.

Cons:

  • It doesn’t have a user-friendly interface. Some Semrush users complain about SEMrush sending out too many warnings to keep the subscribers hooked to their services, which sometimes does just the opposite. It also sends inaccurate data regarding the ad spend, export and other things. 

Alternatives:

  • Advanced Web ranking
  • Searchmetrics
  • Serpstat
  • Google Keyword Planner
  • Monitor Backlink

These were the top 10 best WordPress Plugins that can assist your website to grow in a way you want. With the precise usage of these plugins, you can run a successful and thriving website. There is a web development company in India, which serves you with their web development services to build you an engaging and profitable website.

Website Color Palettes

The Best Website Color Palettes to Increase Engagement in 2021

The Best Website Color Palettes to Increase Engagement in 2021 1300 732 Moshi Moshi

Choosing the right color palettes for a business’s website can be extremely hard! There are so many intriguing colors out there and it can be overwhelming for an individual to select just a few. Everyone has their favorite colors that they like seeing. Colors are a way to express and showcase one’s personality. Adopting the right website color palettes in any business is essential.

The right website color palettes can help boost the ROI, sales, and credibility of a brand.
Although choosing schemes takes time and careful planning, they can have positive long term effects. The color schemes will influence how a customer views a brand, so brands must make sure that they select the best website designs and themes for their websites.

Importance of Color Schemes

Let us first understand the significance and importance of color schemes.

1. Brand Recognition:

Brands now need to adopt any and every way to stand out in today’s market. Creating something truly memorable can help set brands apart from each other. Color is a great way to do this. 

Studies have shown that brand recognition can increase by 80% with the use of colors. If a brand has already established a color scheme, they must use it across all communications, including their website. The color scheme will create memorability in the minds of the customers, which will increase their trust in the brand. 

2. Shapes the Customer’s View: 

Many customers initially assess a brand, based on colors alone. These impressions are made almost instantly. To deal with these quick judgements, it is best if brands follow and take advantage of the psychology of colors. 

Every color has a set of emotions and meaning attached to it. Brands can choose what emotions a customer must feel when they visit their website. For example, if they run an online grocery business, the use of green can induce feelings of freshness, nature, and health. The color alone will motivate customers to buy vegetables or food supplies from their website. 

Similarly, if a brand runs a tech company, then colors such as blue, white, and grey are recommended as they communicate advancement, innovations, precision, and industry. 

Every color has a story, and brands must carefully decide what story they want to tell. 

3. Helps Elements Stand Out:

Another significance of color is that it can help brands highlight specific objects. The more an item stands out, the more likely it is to be noticed. This advantage can help brands sell specific products/services. 

It is preferable to have one strong color that is attention-grabbing and effective, paired with subtle supportive colors. 

4. Simplifies Design Related Decisions: 

Other than running a website, brands are also constantly occupied in running an entire business. Large portions of their days are taken for decision making, planning, organizing, and leading. Spending long hours on just design and color palette is not an optimal use of time. 

Identifying a color scheme or palette saves several billable hours. Once the colors have been decided, all the design-related decisions become easy. Consequently, less time is spent on creating new pages for the website. 

Best Color Schemes for 2021

1. Shades of Red Paired with Muted Tones

Website Color Palettes
Courtesy 

For a trendy and catchy website, one of the best website color palettes are shades of red. Red is a popular color that several brands have incorporated in the last few years. The reason for this is that red is a dynamic color, popularly used to emphasize elements on a website. It is a bold color that gives a “pop”, adding life and excitement to a webpage. 

Since red is such a strong element, brands must never pair it with another strong color. For example, when red is paired with colors such as light green or bright yellow, the contrast doesn’t appeal to the customers. But if red is paired with muted and soft tones, then something truly aesthetic can be created. 

This color scheme works well since it adds elements of creativity and attraction. It will inevitably promote the brand’s identity in the market. 

2. Pink and Black 

For legibility and visibility, most people opt to write content in black for websites. A great way to bring more traction to websites is by pairing this black font with brighter color schemes. Shades of pink are good examples of this. Soft or bright shades of pink stand out behind jet black writings. These website color palettes draw a lot of attention and have a huge aesthetic appeal. 

Pink is often associated with only female customers, with the belief that it is a feminine color. This is far from the truth. Pink themed websites attract all genders because it is modern, chic, and artistic. 

Website Color Palettes

3. Soft Color Schemes

Several brands have taken their business to the next level with the adoption of soft color themes on their websites. Subtlety on websites is the trend this season. Many customers enjoy non-jarring designs since it gives them the mental space to focus on the product/service on the website. 

Soft tones work very well because they give the website enough white space. The user engagement increases due to the classiness and sophistication of the website. 

To match the overall design and theme, brands must ensure that the written content stays to a minimum, as too many words can reduce the customer’s interest in the website. 

Soft tones are best suited for fashion related websites. Clothes, jewelry, shoes, accessories, etc., can be easily highlighted in the presence of soft and subtle background colors. 

4. Retro Tones 

Website Color Palettes

Courtesy 

Retro color tones have made a huge comeback this season! With the widespread pandemic, several people have been left with feelings of nostalgia and memory of “the good old days”. These thoughts have definitely inspired old color schemes and “back to the basics” themes for website colors. 

Many top brands are using the western 80s and 90s color themes for their websites. They have also found great blends of the old and new to create unique themes like never before. 

Orange and reds are definitely a part of this trend as these two colors evoke feelings of warmth and nostalgia of childhood and teenage years. 

When brands are working with retro website color palettes, they must keep in mind who they are trying to reach. The design should match the target audience’s likes, preferences, and age group. For example, innovative tech companies using retro themes would never make sense! 

In Conclusion

Brands must ensure that no matter which palette they select, it should resonate not only with their brand image but also with the customers and target audience. They should choose website color palettes that maintain the attention of the customer during their visit to the brand’s page. 

In order to stand out, brands can also choose to select a different color scheme that hasn’t been used before in their niche/industry. They can test these new colors out and see if their customers are interested in them or not. 

If not, brands can simply swap those colors for new designs and themes. They must give themselves the time and opportunity to make their site as appealing and memorable as possible. 

how to build a website from scratch

Learn: How to Build a Website From Scratch!

Learn: How to Build a Website From Scratch! 800 450 Moshi Moshi

You don’t want your amazing website to simply become another domain URL, do you? But you would like it to be a strong marketing tool for attracting prospective clients. Check out the below stats for web design. 

how to build a website from scratch

Whether your company is small, big or intermediate, well-established, or new, an amazing website will generate sales, foster goodwill among clients, and deliver clear marketing messages. In this blog, we will discuss how to build a website from scratch.

What is web design?

An amazing website is your corner of the internet. You don’t need a Facebook profile, or an Instagram account, or even a prototype. You need a website to get the best for you, and your company. A website will reveal who you are, and will give you the best look possible.

So now you must be wondering, “how to build a website from scratch?”

how to build a website from scratch

It is important to discuss why you need a good website for your business before you come to this point.

|- Your website is your canvas

Be it business, hobby, passion, or a simple product you’re talking about. Expressing yourself via your website has no boundaries! You can experiment, engage with your clients, and reach a large international audience with just a click!

|- Websites set the first impression

The very first impression is the best. When the audience visits your website for the first time, it takes them just a few seconds to formulate an impression about your business. So it is important to give a positive impression as it impacts your audiences’ perception of your brand.

|- Websites build trust with your audience

Is a poorly designed, obsolete website trustworthy? Undoubtedly no, right? 

Your audience may think that your business and approach are as outdated as your website design.

|- Websites act as a certification

Having a website available gives your business a level of authenticity because the first thing a customer searches for is your website. 

how to build a website from scratch

Your amazing website is also your front and salesperson.

|- Websites are all-around workers and cost-efficient

Apart from being your identity, a website is also your business card to all potential clients. It works for long hours, takes no sick leaves, and is available to your client 24/7.

What’s best is that they don’t take extra pay for it! They are affordable and cost-efficient, depending on your requirements.

Websites also have unlimited office space. So you can work, grow, and expand as much as you please.

|- Websites make you edgy

Website advertising for you in the best way possible. They are your best marketing team who are forever present! They give details about your work, make you credible, and give you an edge over your competition.

Websites also help with brand building, don’t they? How many times have you purchased something because of a good website? Or when has a bad website changed your mind about the brand?

Your website is your online profile and hence they reflect and communicate who you are.

Now comes our foremost question, How to make an amazing website? This question can be answered with the help of several points. How to build a website from scratch is not always about technology. Some key principles can make a website great.

Our approach to how to make a great website is quite direct. “Don’t build a website because you need one. Build a website because it accomplishes a goal.”

Once you have a clear goal then it’s not a challenging task to add or remove elements.

Points to remember while designing a website

Content is king

When we started working with Sumanahalli, a society for the treatment of Leprosy afflicted individuals in and around Bangalore, their website wasn’t updated to the requirements of today’s users. Their content wasn’t arranged appropriately which obstructed users from getting the information they needed.

It is important to note that you must not stuff your website with unnecessary content, only create quality content on your website. All the extra content needs to be ignored and removed since it takes away white space which is needed to make your website look great.

how to build a website from scratch

We revamped their website by changing their whole layout. Decluttering the design and formatting it by viewer engagement was our biggest triumph.

Their credentials and pertinent information was added to the home page, making important content more accessible. We also added their portfolio to the home page, to make their work more notable. 

Larger fonts were used, making the content more clear for the user. Their new website looked more clear and easily conceivable.

Don’t confuse your audience

How to build a website from scratch is a challenging question. You are targeting your audience and communicating with them. If you wish to successfully communicate with your audience, make sure you don’t confuse them.

In order to achieve this goal, keep the navigation simple and avoid creative titles by using conventional titles such as “About us”, “Services”, “Contact”, etc

4-5 titles are adequate. More confuse the audience. Always remembers navigation is meant to be used, not to think.

Purposeful visuals are important

Images immediately communicate with the audience. You should give a summary, a testimonial or story with depth and meaning and offer a far more engaging experience than writing alone.

For effective interactions, visual elements are perfect. But never make the website look crowded or cluttered with lots of videos and photos. Too many images hinder the overall aesthetics of the website.

Technical sides of website building

Talking about the technical sides of developing websites for any business, these are the questions normally come up:

  1. How to make a website on WordPress?
  2. How to make a website on Google?
  3. How to make a website using HTML?

how to build a website from scratch

To build a website for your business, you should select a website builder software. WordPress, Wix, Squarespace and Weebly are some of the most common site builders out there. 

WordPress, an open-source software package, is the most versatile builder of websites. You can customize your website to match your core content using WordPress.

1. How to make a website on WordPress? 

What are WordPress.org and WordPress.com? The former is where we can find the free WordPress software that can be downloaded and run on your web server. 

The latter is the service that proffers websites that run on WordPress. You can sign up for a free account and receive a fully operating website. You can only use a subdomain on WordPress.com — like mywebsite.wordpress.com

2. Google Sites 

Creating a website with Google Sites is another way to build a website. Site is a service provided by Google which helps you build websites. With only a few clicks, you can use the freely accessible web service to make creative and interactive websites. No knowledge of HTML is needed!

3. HTML in building your website

how to build a website from scratch

HTML is the code that converts your template into what your browser will be able to show. There are lots of frameworks and software available that will help you create websites and templates. It will then translate all of that into lines of code read by your browser and turn it back into your design.

The design and concept of your website is a significant part of your online marketing presence. Your website is your identity, the unique portrayal of your image.

Now that you know how to build a website from scratch, you should know that a website will help you achieve your business goals. You must invest in developing a website that provokes people to learn more about your business.

We help you communicate with the world, and connect with the viewers. We create a home for your brand to live on.

We have worked with many more clients. And we would love to work with you!

Visit our website-  https://blog.moshimoshi.in/

Or reach us on Facebook and Linkedin.

Contact us: +91 9148544178

Email us: sales@blog.moshimoshi.in

We’d love to hear from you, we are great listeners!

Why do we need a website?

A website is the best way to provide value-added services to your customers and clients. whether our business is small, medium, or large we must have a website for our business.

Why design is important for a website?

Web design is important because it gives a strong impression on your client's mind. Good web design keeps the visitors engaged.

What makes a website a good website?

Good websites are clean, professional, organized, user friendly and ones having fast loading speed.