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Jupiter_Money_Case-Study

Meme Marketing Case Study – Jupiter Money

Meme Marketing Case Study – Jupiter Money 1400 696 Moshi Moshi

Meme marketing is the use of memes to promote your brand narrative. Jupiter money was offering cashback on debit card transactions which was an unheard-of offering.

Jupiter money is also a relatively new brand in the NEOBANKING space and hence we used meme marketing as a tool to connect with their audiences and increase their engagement rate, like memes, in general, are highly shareable.

8 MEME PAGES USED

We Partnered with the top 8 meme pages of the country to ensure that the campaign has a reach it requires. These meme pages have a combined follower base of over 20 million.

MEMES USED TO CREATE AWARENESS


Schedule an appointment with our Meme Marketing Experts

 

GOOGLE TRENDS

Interest over time is a trend score by google. During the 2-3 day campaign period, the score reached the IOT peak of 100.

Reach out to us on +91 9148544178 or mail us at sales@moshimoshi.in

Social Media Case Study: Evantha

Social Media Case Study: Evantha 1536 864 Moshi Moshi

Client

Evantha is a Bangalore based real estate company established in 2012. Although being a fairly young company, the roots that it has in the field of construction stretch to about 5 decades.

The main goal of the brand is to provide real estate solutions to an elite clientele who seek to revel in a boutique-homes lifestyle. Evantha has a reliable track record of happy families settled in homes across various locations in Bangalore.

Website: http://evantha.com

Brief

Evantha all set to start out its venture in the royal city of Mysore with its new 13.65acre spread properties Hasiru reached out to Moshi Moshi with the main objective to create brand awareness, engagement around social channels and generate leads for the project in the new city.

Approach

Effective paid media campaigns were implemented The Moshi Moshi minds got together and ran a very simple yet effective “Comment and stand a chance to win” contest to help grow the brand’s followers on their Instagram channel and increase overall engagement.

The contest was planned around Christmas, with 1000 Rs. Amazon vouchers as gratification to winners. There’s only one major thing to bear in mind while planning any type of contest.

Simplicity of the contest

Never elaborate or complicate a contest. Try to get users to not do more than 3 things at a time and have those steps effectively communicated through your post. Most brands follow this principle to get the most out of the contest. Hence, we choose to focus on increasing the follower base and engagement for the brand.

As seen in the image above, the creative just speaks about the contest, the question and the gratification. Meanwhile, the steps to win are concisely defined in the caption with minimum steps provided.

The contest ran for a period of 10 days and winners were announced on Christmas.

Results

The contest yielded promising results wherein during the contest period the brand was able to reach out to 15,500+ accounts which was 133% greater when compared to the beginning of the month.

There was also a 2103% increase in the content interactions, of which just 14.3% of the interactions were as a result of running paid boosts while the remaining 85.7% were organic results. Also, there was a 2301% increase in the overall post interactions and a whopping total of 399 comments on the brand’s channel.

The brand also saw a considerable growth in this number of followers by about 165 over a span of 10 days and it continues to grow.

Are you struggling to get your brand noticed on social channels, then Moshi Moshi is right at your service.

Call us: +91 9148544178 | +91 91102 48081

Mail us: sales@moshimoshi.in

Visit our website: moshimoshi.in

We would love to hear from you!

IVF Gangaram – Case Study

IVF Gangaram – Case Study 1200 675 Moshi Moshi

Gangaram IVF Hospital Center, New Delhi is one of the leading providers of advanced reproductive health services in India.

Established in 1991, the hospital caters to all types of infertility services ranging from simple medical management to endoscopic surgery to promote fertility and all advanced ART procedures. The hospital is currently the largest and most experienced tertiary medical IVF center in North India.

Website: www.ivfgangaram.in

Brief:

IVF Gangaram reached out to Moshi Moshi with a primary objective of generating potential leads that would help increase their revenue.

The brand was mainly looking forward to generating sales by implementing Search Engine Marketing Strategy.

Approach:

During the past few years of dealing with COVID-19, the process of generating quality leads had changed. Bearing this in mind and with an aim to generate higher and more convertible leads, a well-thought Search Engine Marketing  Strategy in the form of Search and Video ads was devised.

Challenge:

COVID-19 being a major source of fear and with plenty of restrictions being made with regards to travel across the country posed as a major challenge to target the right locations. To overcome the same, the location targeting was planned thoroughly and constantly updated based on updated restrictions for movement to generate high-quality convertible leads.

Results:

The campaign yielded favorable results. Wherein over a span of 5 months, we generated 4,02,000+ impressions, 10,800+ clicks and maximum leads.

50% of the results obtained were seen from the Video Ads campaign that we ran. A spotting 2,84,695 impressions, 76,128 views and a major share of quality leads were seen from the campaign. Hence proving the importance of Video Ads in the present day scenario.

Over approximately two quarters, we were able to achieve a 5X ROI on the leads generated by the campaign. The brand continues to be satisfied by our service and we hope to have a long lasting relationship over years to come!

If you are thinking of getting quality leads and helping grow your brand to the next level, then Moshi Moshi is right at your service.

CONTACT US: +91 9148544178 | +91 91102 48081

MAIL US: sales@moshimoshi.in

WEBSITE: https://moshimoshi.in/

Capital Now – Case Study

Capital Now – Case Study 1200 675 Moshi Moshi

Capital Now is one of the topmost and rising instant personal loan providers in India. The business caters to provide its clients with a hassle-free money lending experience. The app works on powerful and stringent screening AI technology that helps quicken up query replication time and conserves time thereby helping in processing loans at a much faster pace. Hence, currently being one of the top loan apps that process loan applications within 10 minutes of application!

Website: https://www.capitalnow.in/

Brief:

Capital Now reached out to Moshi Moshi with a primary objective to help establish presence across social media and increase their app-installs.

Over the first quarter, our team helped the brand increase it’s app installs to reach around 4L+ installs. But the brand noticed there was a reduced number of loans being disbursed and reached out to us for help.

Our Moshi Moshi team strongly suggested to go ahead with a giveaway campaign across social owing to the year end being the best time for such a campaign.

Approach:

To work with Capital Now has been quite an exciting venture for the team. Bearing our primary objective of increasing in-app actions and loans being disbursed, we came up with an idea to host a giveaway on the brand’s Instagram profile. The giveaway included social boosts to help reach larger segments of audience.

The giveaway was planned during the year end festivities wherein an average consumer is on a shopping spree. The winners were given a chance to win an “iPhone 13”.

The campaign included the following phases: Contest Announcement, Excite, Educate, Engage and Winner announcement

  • Contest Announcement- This was created to let the users and audience know about the give away. The announcement was done in the form of a static to get users to press that 🔔icon

  • Excite and Educate –Now that users know about the giveaway, the next step is to make them more interested and open up the registrations for the contest. This was done using a small teaser that gave them a reason as to why they needed to take part in the giveaway. And educate them on the steps to be taken to stand a chance to win.

Launch Announcement – Done in Reels format

Rules applicable for the giveaway were clearly defined on the website and all social posts:

  • Like and follow the Instagram & Facebook page of CapitalNow
  • Apply for a loan from CapitalNow
  • Re-share the post on your story and tag 5 friends & CapitalNow
  • Only the participants who fulfill the above criteria will be eligible for the contest
  • The contest ends on Dec 30,2021
  • First winner will be announced on Dec 27th and the Second winner will be announced on Jan 3rd
  1. Engage – The most crucial step during a giveaway is to be present all the time! Users will need constant clarification along the way.
  2. Winner Announcements- Lastly it’s extremely important to let users know when the contest gets over and winners deserve to be put across on the limelight and that’s what we did.

Difficulties faced:

The major difficulty being faced during the contest was that people would forget to re-share the post on their stories after having taken the loans. This issue was overcome by reaching out to the applicants and informing them about the step that was missed.

Results:

The campaign helped yield favorable results wherein we were able to reach 1,67,700+ accounts.

The brand also saw an increase in the number of loans disbursed during the period of the campaign by nearly 31.56% when compared to the previous month.

Stuck with how to grow your brand to the next level, then Moshi Moshi is right at your service.

Call us: +91 9148544178 | +91 91102 48081

Mail us: sales@moshimoshi.in

Visit our website: moshimoshi.in

SEO Case Study: 104 Products Keywords on Top Three Pages – NOVATECH

SEO Case Study: 104 Products Keywords on Top Three Pages – NOVATECH 1536 864 Moshi Moshi

About

Novatech provides automated solutions to some real-life problems and they focus on providing high standard quality products with efficient service coupled with a convenient and hassle-free experience through our hygiene products.

The brand has a wide range of automated washroom accessories including Hand Dryers, Liquid Soap Dispensers, Sanitizer Dispensers, Tissue Dispensers, Perfume Dispensers, Air Curtains, Automatic Shoe Wraps, Urinal Flushers, and much more convenient and useful hygiene products to make your life easier.

SEO Campaign Brief

As part of the last seven months working on an SEO project with Novatech, we at Moshi Moshi we set a specific target of bringing the brand come to life as one the most recent search results when anyone would look up automated washroom accessories or washroom accessories in general. The other major goal was to rank all of their products with the most relevant and top searched keywords along with strengthening their branded keywords on Google.

 

Prevalent Scenario

The keywords being used on their website did not match the industry keywords and as such the search results that came up were only the branded keywords that were rarely searched for, this made our work extremely important and ranking the right keywords were on top priority.

 

Our Approach

After an in-depth audit of the website, we understood that there were a lot of changes are done in terms of not only looking for the best keyword mapping opportunity but a lot was desired for the website in terms of its UX. With an on-page optimization coupled with an off-page optimization unraveled that not only the content needed rework and but there was a need to upscale the keyword mapping as not less than 166 keywords were not in the top 50 searches, hence we worked tirelessly making the best efforts towards creating the right impact for the brand.

 

The Results

In our extensive work of over 7 months, 34 major money/product keywords which included Keywords like “hand dryer machines“, “mini jet hand dryer“, “hand dryer online“, “air curtain Bangalore“, “shaving mirrors with light” saw a jump from inconspicuousness to being present on the first and second page on Google search.

Forty-nine money/product keywords of the likes of “tissue dispenser box“, “automatic water tap sensor“, “automatic liquid soap dispenser“, “liquid soap dispensers“, “tissue dispenser machine“, “automatic taps” which yield a high value on any search criteria were seen matching our brand on Google’s second page. This helped the brand not only find its feet in the country, but its implications also saw the brand seeing light in other countries too.

While we concentrated on high-value keyword mapping, keywords like: “automatic shoe polish machine“, “perfume dispenser machine“, “automatic hand soap dispenser“, “baby diaper changing station“, “shoe polishing machine” which could not be missed for the brand saw an entrance in the third page on Google search.

In recent times, Novatech has seen a bump of over five thousand new users visit their website, a session duration has also seen an increase of more than double the time and a reduction of over 10% in bounce rate just by using the above approach.

So, one takeaway for you from this could be that SEO may seem like it is seemingly a side chick of marketing, but it ultimately helps a brand make its mark! No matter how much money you spend on increasing your online reach, it all boils down to if you are ever going to be visible on Google for someone researching or looking for something relevant. So, a focus on SEO is a must.

Moshi Moshi is a creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging, and Social Media Campaigns.

Call us: +91 9148544178
Mail us: sales@moshimoshi.in
Visit our website: moshimoshi.in

We would love to hear from you!

SEO Case Study: Zero to 31 keywords on top 3 pages in 4 months | ILIFE

SEO Case Study: Zero to 31 keywords on top 3 pages in 4 months | ILIFE 1536 864 Moshi Moshi

About the Brand

ILIFE is the world’s leading robot vacuum cleaner manufacturer developing products that make home cleaning easier and more efficient.

By taking the load of cleaning your house every day away. ILIFE empowers people to live their best moments each day with their family and enjoy some “Me-Time” as well.

You can find out more about ILIFE on their website: ilifecare.in

SEO Campaign Brief

As part of the SEO project with ILIFE, we at Moshi Moshi set a specific target of bringing the brand come to life as one of the most recent search results when anyone would look up robotic vacuum cleaners or a vacuum cleaner in general. The other major goal was to rank all of their products with the most relevant and top searched keywords along with strengthening their branded keywords on Google.

 

Prevalent Scenario

The keywords being used on their website did not match the industry keywords and as such the search results that came up were only the branded keywords that were rarely searched for, this made our work extremely important, and ranking the right keywords was on top priority.

 

Our Approach

Just an audit of the website revealed that there was a lot to be done in terms of not only looking for the best keyword mapping opportunity, but a lot was desired for the website in terms of its UI/UX. An on-page optimization coupled with an off-page optimization unraveled the content needed rework and we worked tirelessly on making the best efforts towards creating the right impact for the brand.

 

The Results

In just over three months 4 major keywords which included ILIFE & ILIFEcare saw a jump from obscurity to being present on the first and second page on Google search.

vacuume cleaner keyword ranking

The most challenging of them all was to cultivate the search results that would help the brand come on the first page and the money maker keyword for us was “robot vacuum cleaner India” this made sure that the brand stood right next to its counterparts and brand visibility increased.

Twelve money keywords of the likes of “cleaning robot India” and “robotic vacuum cleaner” which yield a high value on any search criteria were seen matching our brand on Google’s second page. This helped the brand not only find its feet in the country, but its implications also saw the brand seeing light in other countries too.

In the midst of the ruckus of keyword mapping, keywords like “smart vacuum cleaner“, “self cleaning robot” and “floor cleaning robot India” which could not be missed for the brand saw an entrance on the third page on Google search.

Website traffic improvement through SEO

In the last quarter itself, ILIFE has seen a bump of over 7% unique users on its website, a session increase of 11%, and a reduction of over 13% in bounce rate just by using the above approach.

So, one takeaway for you from this could be that SEO may seem like it is seemingly a side chick of marketing, but it ultimately helps a brand make its mark! No matter how much money you spend on increasing your online reach, it all boils down to if you are ever going to be visible on Google for someone researching or looking for something relevant. So a focus on SEO is a must.

Moshi Moshi is a creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging, and Social Media Campaigns.

Call us: +91 9148544178
Mail us: sales@moshimoshi.in
Visit our website: moshimoshi.in

We would love to hear from you!

SEO Case Study | 1400% Growth in Organic Traffic

SEO Case Study | 1400% Growth in Organic Traffic 1200 773 Moshi Moshi

SleepyPanda Comforts

SleepyPanda is a new-age mattress company that specializes in orthopedic, natural yoga and memory foam mattresses.
The factor that differentiates SleepyPanda from its competitors has been its low pricing, for the niche products it offers – memory foam, convertible and orthopedic mattresses.

Mattress Market

The mattresses industry in India is largely an unbranded one. With growing importance on the well-being and comfort, companies are gradually starting up with offering mattresses for specific purposes – for back pain, neck pain and for people with health conditions.

Essentially, it’s an under-tapped market segment.

Brief

The client needed to create its presence digitally to generate growth in online sales. Sleepy Panda, though not an early entrant, has an edge over its competitors in terms of its aggressive pricing. However, the client wasn’t equipped to tap into the increasing demand for customized beds.

Our Approach

We believe in sticking to ideas that can spur growth or the client’s desired results over a long term. Staying on course with such ideas, we prioritized on sign-ups or sales. Since retail or offline sales were limited to essential needs only, the need of the hour was an effective strategy to make users purchase mattresses online through improved brand awareness and advertising.

Turnaround

Since April ’21, when we started implementing our strategy, there has been a spike of nearly 1400% in new users searching for SP’s products and 600% increase in people visiting the website, resulting in a new goal conversion each day for the period between April and September.

Organic keyword search traffic for SleepyPanda’s products were negligible before April – poor monitoring of data by the previous agency added to the woes regarding online sales.

Top organic keywords list and their rankings

Position Zero ranks:

Bearing results for our efforts, among the several keywords that ranked high, as shown in the image above, three sets of keywords (“5 by 6 bed size in inches”, “6 by 6 bed size in cm India”, “double bed size in feet”) are ranked at Position Zero.

position zero ranks

In the process of increasing their visibility(generating traffic), the content on the website was optimized for its purpose – selling mattresses.

 

In a matter of 6 months, we were able to build a strong foundation for the future of SP’s online presence, which had a single digit monthly visitors in Apr-May to 6000+ visitors in mid-October. Also, we were able to generate one conversion each day for the entire Apr-Sep period.

how to make an advertisement video

Make an advertisement video that Converts

Make an advertisement video that Converts 800 450 Moshi Moshi

Video marketing is a technique that should be taken into consideration by any business owner. This method of marketing is not only effective to increase revenue and brand awareness, but consumers often enjoy it. This is why it is so important for your company to produce a successful video ad.

Understanding how to make an advertisement video that makes the product sell effectively can be quite a challenge. Let’s have a look at all the important factors that one should consider before creating a video advertisement:

Important factors to consider before creating a video advertisement:

How to find the right target audience for advertisement?

One of the important aspects of making an advertisement is identifying the primary target audience. Factors like age, gender, income and interests of the target audience have to be kept in mind.

What’s the fastest growing video advertising platform?

– Choosing the right medium for your advertisement according to the target audience is paramount. The most preferred medium for paid advertisements these days is social media as these sites have the best targeting systems.

– Ads on Facebook: Facebook has roughly 2.91 billion monthly active users. Average age of users on Facebook is 24-35. We get the benefits of micro-targeting on Facebook. More written content = go for Facebook ads.

– Ads on Instagram: There are 1 billion active users on Instagram every month. Roughly 32 percent of global Instagram audiences are aged between 25 and 34 years. More visual content = go for Instagram ads.

– Ads on LinkedIn: LinkedIn has 303 million users every month that are between the ages of 25 and 34 years old. LinkedIn has proven to give a higher conversion rate than Facebook or Instagram.

Best video dimensions for Instagram, Facebook, YouTube, LinkedIn and other social media platforms

An under 30 seconds, 1×1 square video works best for Instagram and Facebook. For a video for YouTube and LinkedIn, it should be a 16×9 Widescreen video, around 20 seconds long.

How much does it cost to make an advertisement video?

The estimated cost of creating a stellar video ad starts from 25,000 and can go up to 1,00,000. Creating a video ad in-house may not be a viable option if you have the following goals for your product or service:

  • To make your product or service stand out
  • To establish a winning brand reputation
  • Get conversions

It’s always best to get video ads done professionally if you want good quality ads that can impact your brand positively.

What makes a good video advertisement?

It is essential to focus on the problem your product solves. The seller needs to get into the psyche of the consumers and understand what they need. Whether you are selling a product or a service, or you are marketing a course or an event, there needs to be clarity as to why people should buy the product.

How to make an effective advertisement video?

An insightful online video ad is a perfect way to generate attention in sales and grow the brand on the internet, either on your website, on your Facebook/Instagram page, on your YouTube channel, or on e-newsletters.

Here are a few tips on how to make an effective advertisement video that sells:

Make the first few seconds impactful:

The beginning of a video is very critical. You need to get the attention of your audience within the first few seconds to prevent them from skipping your ad.

Start with a statement to create interest in your video ad.
Make an attempt in the first few seconds to get the audience to solve a specific challenge, pose a valid query, or communicate something that defines the brand.

If your video ads are on mute, you should start with captivating graphics that inspire audiences to get involved in your video.

The videos of “Tata Tea Jaago” were a favorite across the country.

Alarm Bajne Ke Pehle Jaago: A pre-activism awareness campaign that provokes the audience to take steps before any traumatic incidents strike. It showcases that proactive prevention may help deter bad events from happening.

Here the first scene generates interest by its bold and thought-provoking statement.

Showcase what makes your brand great:

Why are people interested in your company? What makes your company great? In your video ad, address this query by stressing on what makes your business better. Show them how you can solve their problems. 

Tell the crowd that your brand is exclusive and special. Share your results. Display your performance track record.

Customer reviews and constructive feedback can also be incorporated. When you highlight the advantages of your company, your video ads will be more effective and successful. 

Keep the videos short:

Don’t make your ads look like documentaries. Most online video advertisements are 30 seconds or less. Keep this as the maximum length for all your video ads. 

Having said that, longer videos can also be useful for branding. For example, a long video is perfect if you want to share a tale about your brand involving a consumer or a business representative.

 In either scenario, unwanted lengthy content should be avoided.

Use Call-to-Action: 

Any form of advertising aims to inspire people to take some kind of action. Your advertisement shouldn’t be any different. The call to action (CTA) can be either filmed or added through animation and text.

Ideally, it is best to include the CTA at the end of a video. For example, you can add CTAs to show viewers how to visit your website for more information, how to sign up for a discount or how to buy items.

Testimonials:

Figure out how people use your product or service. You can make their lives happier by sharing their experiences with the world through videos. 

They would do a much better job at campaigning the importance of your product or service than any planned and well-executed marketing strategy. 

Connect through emotions:

The most powerful marketing strategy always consists of empathy and elements of problem-solving. 

The video should start by empathizing with the problems that the consumers are facing and then highlight the features of your products or services that can help resolve these issues. 

Your video can also show an infectiously happy looking consumer and link it to the product being advertised. Remember to focus on the benefits of your product and not on the features. Most consumers are not concerned with the upgrades and properties of a product. They only want to know how the product will help solve their particular issue.

Include limited time offer and create a catchy jingle:

Putting a sense of urgency (limited time) behind your post can be a strong psychological motivator. Psychological manipulations are often used in the advertisement industry. 

Exposure plays a key role in selling a product as it leads the consumer to start recognizing the product in the markets, therefore, manipulating them on a subconscious level to buy the product.

A catchy jingle linked to the product can act as a brand recall factor, making the consumers choose the product subconsciously.

Niche audience:

It can be tempting to reach as many people as possible in order to make more profits. Yet, even the strongest words only resonate with a small audience. 

Be part of the market that you’re trying to attract and learn about your influencers. It’s easier to target a market that you’re already a part of. Don’t try to endanger it all by guessing what the consumer may be looking for.

If you can aggregate yourself into a group and find the biggest converters in the niche, you’ve done all the work.

Use humor:

Add a little humor to your messages. It can help remove the barrier between you and your audience and build a sense of relatability.

You can see elements of humor in the Glycodin Ad as the video tries to show how a little cough can impact your entire life.

Connecting with daily life:

Build stories that show your product or service in a typical customer’s daily life without making it look like an ad. This way, the video makes its point but also pushes the marketing needle while still delighting viewers.

Final thoughts:

Nowadays, various companies have started seeking out creative advertising ideas because they learned how to make an advertisement video. A unique idea or concept can work in your favor but more than anything the direction and the execution of the idea are what matters. 

The budget of a video can govern a lot of factors including equipment used, crew, and the platform on which you will promote it.

The product shots taken need to be engaging and the script needs to be written immaculately. A couple of trial runs are suggested pre-shoot at the location to rule out any lighting and sound errors. 

But more than anything, the ad needs to resonate with the audience and needs to represent your company or brand properly.

benefits of animated videos

Importance of Animated Video for a Business | Benefits of Animated Videos

Importance of Animated Video for a Business | Benefits of Animated Videos 800 450 Moshi Moshi

In our previous blog animated videos for business, we have already discussed the basics of animation, why it is important for business as well as different animation software for beginners. Now, let’s understand the benefits of animated videos.

In this blog, we will understand in detail why animated videos are important for a business. And what are the benefits of animated videos & explainer videos, that can help your business grow? Before that check out this video: 

Animated videos are incredible for sharing your business stories with your customers, sharing a relatable side of your business, and sharing highly complex ideas in a simple way. Animated Videos are the best medium to engage the audience, easy to understand, rich, & cost-effective. Give it a thought and create animated videos for your business.

benefits of animated videos

Here is we’re listing out some of the most important reasons:
  • Introducing your products and services
  • Explaining the characteristics of your business 
  • Attracting and converting new clients 
  • Making your business increasingly noticeable in search engine optimization
  • Boosting sales and discussions 
  • Helps in getting higher rankings
Let us go through some stats of video marketing:
  • 85% of the people who watch videos of your product and services are having a high chance of becoming a buyer. 
  • 90% of people feel that these animated videos are so useful for them during the decision making process.
  • According to a video marketing survey in 2020 by Wyzowl, 92% of marketers who use video says that it’s an important part of their marketing strategy.

There is various cloud-based animation video software on the internet, using which we can make explainer animation videos, presentation recordings for YouTube, product promotional recordings,  infographics, mobile application promotions, corporate videos, and much more.

benefits of animated videos

What Are Explainer Videos and Why Are They So Popular?

Explainer recordings are short, animated videos that clarify a thought in under 90 seconds. They’re fascinating and straightforward – with the assistance of a reasonable message and appealing visuals, these kinds of videos rapidly catch the crowd’s attention. An explainer video is useful and educational; it communicates what your organization offers, how it’ll assist your clients with their specific issues, and why the products or service your organization offers is the best option. Furthermore, it does all of that in under a couple of minutes.

What are Explainer Videos for?

Here are the most common uses & the benefits of animated videos. 

  • Presentations and Overviews: Explainer videos are an extraordinary method to present a subject or idea in a brief manner. This may be a fast review of your products, services, or organization.
  • Procedures: Explainer videos are an incredible method to separate a procedure or thought in a straightforward manner. Remember how excited you got when your teacher gave you an assignment just to watch a video? A similar principle applies here. 
  • Tutorial: No one needs to read a manual or chase down data. Explainer videos can offer simple demonstrations, step by step instructional exercises, or different information. These kinds of videos are unbelievably famous as confirmed by a 2014 Levels Beyond survey, which found that 67% of purchasers watch instructional videos.

benefits of animated videos

You understood the basics of the explainer video, Now let’s talk about the main characteristics of explainer videos are:

  1. Explainer videos are short: One of the best benefits of explainer videos is that they convey a business thought in only a couple of moments – explicitly, in 90 seconds or less. 
  2. They’re straight forward: They convey a message in a basic and concise manner. 
  3. They utilize animated characters: With the utilization of animated characters, explainer videos have a decent portion of humor and personality. 
  4. Meet the audience’s needs: With explainer videos, the most significant thing is to concentrate on the audience and their issues, so they can feel that you’re directing your message to them, and feel connected to your company. 
  5. They produce brand recognition: By speaking to your organization in each second of the video, utilizing your image colors.

Why are these explainer videos so popular?

With these characteristics, it’s easy to guess but difficult to think about why explainer videos are so well known; they convey the best sales pitch, every time. 

  • However, their popularity doesn’t stop there: 95% of individuals have viewed an explainer video to become familiar with a product or services – that is nearly everybody! 
  • They’re well known because they work: Animated explainer videos help online visibility, improve brand awareness, and improve sales. They accomplish such a great deal, that it will be ideal if we separate it point by point. We should begin with those
  1. They will boost your online visibility: Having an animated video urges your audience to remain longer. Videos are so amusing to watch that your crowd will play each and everyone they find!
  2. Furthermore, you’ll take advantage of it: Search engines like Google measure the time that your audience spends on your site. Additional time = Content is more interesting to individuals, and they’ll compensate for this by positioning your site higher in the search result pages. 
  3. Explainer recordings fabricate brand awareness: An extraordinary animated marketing video is totally customized to accommodate your brand communications. It utilizes your brand’s colors to assemble brand awareness since they’ll enable your audiences to distinguish that you are the one behind the business video.
  4. They improve sales and conversations: Explainer recordings boost sales by 20% all things considered, particularly if you install your video over the overlay on your landing page. 
  5. Your watchers will take action: It’s easy to make your watchers move toward any path you need. Sales videos are enthralling to the point that just by adding a source of inspiration to your video, you can help them subscribe to your newsletter, fill a form, download a particular material, and so on. 
  6. Increase shareability: Individuals love to share fun, intriguing data with their peers. Also, videos are the most common content on the internet! 
  7. Capitalize on visual and verbal learning: At the point when you combine visual and verbal learning, you make an exceptionally viable combo that builds the communicational intensity of your content. This is the reason why videos are so valuable, and explainer videos combine the entirety of that with charming visuals and a clear message, which strongly affects the human mind. 

Conclusion:

Apart from the above-said factors that add to business growth, the benefits of animated videos likewise are higher returns in your business investment. So, by using carefully created animated video, it will be easy to share the necessary message to your intended audience and remain in front of the market competition.

Moshi Moshi Media produces high-quality custom videos for our clients. We create videos that focus on the specific needs of the clients. If you are convinced, why not let us make an animated video for you? Have a look at our video models and afterward call us! We offer expertly made videos at an extraordinary value price. This is how we do it:

What is a video marketing strategy?

Video marketing is the strategy designed to create, curate, and utilize videos to promote the products or services of any business to their target audience.

Why is video so effective in marketing?

Video is effective because they are engaging, entertaining, and gives huge ROI (Return on Investments) to the marketers through different channels.

How to create an animation video?

There are various software available to create animated videos like Blender, toon boom, stop motion studio, etc.

google virtual visiting card

Google Virtual Visiting Card for India : Here’s How It Works

Google Virtual Visiting Card for India : Here’s How It Works 800 450 Moshi Moshi

Google Virtual Visiting Card

Your people card on Google, yes, an International online Visiting Card that you can use in various ways.

On August 11th Google launched a new feature in India for ordinary people who want to add their name to Google search called “Add Me To Search”. This feature allows individuals to highlight themselves in search results like never before.

You must be wondering, how is it possible to find the right person or information that you’re looking for, as there are many people who share the same name and it is really hard to know who’s who on the internet!!

With this new Google feature ‘Add Me To Search’ now people can register their name profiles and make them appear against the name search queries. These are the Google visiting cards on Google SERPs (Search Engine Result Pages). It allows you to modify your appearance in the SERPs. You can add your name, hobbies, email address, phone number, social media links, and even your work profile.

Google Search Product Manager Lauren Clark said, “The new feature is aimed at helping the millions of individuals, influencers, entrepreneurs, prospective employees, self-employed people, freelancers or anyone else out there who wants to be discovered and help the world find them. Starting today, users across India can discover the People Cards on their mobile phones, in English,”.

“The safeguards include mechanisms to protect against abusive or offensive content and limiting the experience with only one People Card allowed per Google Account. For every new card, the user must authenticate the account with a unique mobile number,” she said.

Google Virtual Visiting Card

Individuals cards are intended for entrepreneurs, performers, business professionals, consultants, freelancers or anybody hoping to develop their online presence.

Here’s how you can create your own ‘Google Virtual Visiting Card’ 

The individuals who want to make their own Google virtual visiting card can do so by either searching by their own name or entering a search query “Add Me To Search” in Google. You can’t do this on a desktop browser as of now, only the mobile browsers are supported right now. 

Before you do that, ensure you’re marked in to the Google account which contains the data you wish to include in your card. 

Step 1:

Search for ‘add me to search’ in your mobile browser and click on get started.

Step 2: 

After you click on get started, Google will take you to the next page where you have to fill all your details like your name, location, occupation, education, hobbies, website link, social profile links, phone number, email id etc. 

The more information you provide to Google it makes it easier for people to find you. Though some people don’t want to add their phone number in this case, it is mandatory for authentication purposes. It will prevent you from spammers who can create a fake person card with your name.  

Step 3:

Fill all your details and click on preview, check all the details, and click on the Save button. Hurray! your person card is created successfully. 

If you’re not located in India, No worries you can still create your people card by using a VPN. 

Conclusion

This new feature by Google, like Lauren Clark said, is going to help so many freelancers, self-employed, entrepreneurs and startups. This can be a new way of branding, reaching out to your audience, and promoting your brand under your name.  You’re just 3 steps away from your own Google Virtual Visiting Card, making your online presence with Google’s new virtual visiting card today. 

What is virtual visiting card?

Google virtual visiting cards are virtual cards that can be created on Google Search. These cards are designed to help people who want to be discovered online and who want to share their work.