Branding

branding and marketing

5 Reasons Branding Helps Your Marketing Campaign the Best Way

5 Reasons Branding Helps Your Marketing Campaign the Best Way 512 288 Admin

The business world keeps on advancing year after year, so does the manner in which companies need to market themselves to stand out among the competition.

A company is merely a company without a strong brand value. You wouldn’t sustain for long in this era unless you build a powerful image for your company in the marketplace.

Why Branding?

Economic and technological development will continue to level up the competition in the market, it will become increasingly difficult and risky to depend on products and services only for a profitable business. That’s when branding comes in. To stand out in the market, businesses need to build a strong brand. 

Branding is a combination of the features that define a business. Along With a catchy name, attractive logo, and color schemes, there is a lot more that plays a major role while building a strong brand for your company.

The story that you have written for your brand, the language that is used for different social media platforms – even your captions matter, the product packaging, tone of the brand, website, and the list goes on. Every aspect plays a role in building a strong brand.

Customers today don’t just purchase a product, they expect an experience. Conducting surveys is an old-school practice now to find out what your target audience wants. Companies today involve the customer in their product developments. 

This is a smart move of demonstration of letting them join your inventive procedure to engage them. Moreover, this methodology makes you look progressively dependable, trustworthy, and authentic.

There’s a difference between Branding and Marketing

Have you at any point pondered the contrast between branding and marketing? Yes everyone does, but you are not alone with this confusion. While the two are without a doubt associated, there are minute differences between the two. 

As an entrepreneur, it is essential that you understand branding and marketing both in extraordinary detail, with the goal that you can successfully use them together. The following is a more critical gander at the contrasts between branding and marketing.

Branding is the strategy you follow to meet your marketing goals.

Marketing is the process or the tools and ways a company uses to deliver the message of its brand.

branding and marketing

Branding defines who you are and what your company is about. While marketing is the process of creating awareness about your brand and increasing credibility in the competitive marketplace. 

Marketing is the practice of getting people engaged with your business and branding is something that keeps them coming back to you.

Effective branding makes marketing easier for your company. Moreover, branding cannot stand alone. Branding without marketing doesn’t work for any business.

Latest Branding trends of 2020

1. Create your story

How, when, and why did this company start?

Your audience wants to know your story. A story with facts, not fiction. 

Branding is not just about the logo of your company or the products and services you offer with great packaging. Storytelling is a part of branding. Invest some time in learning how to share your story. About the adventurous lifestyle, adversity your company has faced and aim in creating human connection by adding some emotional touch.

2. Be Bold!

Be bold while building brand guidelines or a strategy for your company. Take the risk with your image. People will remember the brands that stand out in the market for their boldness. It stays in their mind for a long time. This can be executed by using strong language, powerful artwork, or even bold colors. Break the norms and don’t be afraid to take a chance. 

Take the example of The Rolling Stone – An American monthly magazine about popular culture. This Brand is known well for the strong language they use and powerful artwork.   

branding and marketing

 3. Brand Influencer 

Have you ever followed a brand or made a purchase because a well-known personality you admire has endorsed a product or service of that brand?

Maybe you started following Manyavar when Virat Kohli became the brand ambassador. 

Influencer marketing is no longer a newbie in this era. Every other brand uses influencers to reach out to a greater audience. It is one of the best practices to increase your followers, gain popularity and boost your sales.

Influencer Marketing is a form of word-of-mouth marketing. People tend to get influenced while making a decision for their purchase when someone else refers to them about it. 

A well-known influencer can help you increase your brand awareness, traffic, boost sales and engagement by leveraging their social media power. 

4. Immersive Technology

The impact of technology on branding is changing the market like never before. Companies now focus on giving a human-like experience to their customers with the help of Artificial Intelligence.

Artificial Intelligence analyses consumer behavior and provides businesses with insights into their competitors, current performance, and resource allocation. Marketers can leverage these insights to create a better connection with their audience in the future and improve their performance.

Chatbots are the most commonly used AI platform by companies today. The introduction of chatbots has improved customer engagement. People can chat in real-time with 24*7 customer support.

5. Creative Customer Experiences

Customers start expecting more from you when your brand stands out from the rest. Branding is not just about selling, logo, and image. Creating an experience for the customers is a major role for your company. You can deliver the expected experience only if you understand the needs and behavior of your customers. 

Though your products may be great, your profits won’t last unless you nail your customer service. And this will let you stand different from your competitors.

Design the experience you want to give your customers by keeping in mind that they are your long-term need. Give them a reason to come back.     

Importance of Branding in Marketing

1. Stand Apart from your Competitors 

The market out there is crowded. The competition for every company to stand out has reached the next level. Every business wants to present itself as a unique niche field. To beat your competitors, do everything that they do and differentiate yourself at the same time by filling up the void they leave.

For example – Differentiate your brand in terms of pricing, by focusing on a narrow niche. It can be innovation, convenience or by delivering extraordinary services. 

But sometimes take the chance and be quirky, weird, and bold. That’s what makes you different from your competitors.

People tend to connect better with brands that have a face. Show your audience YOU.

2. Products get recognized 

When your audience has a good relationship with your brand it gets easier to promote products.

Branding helps your company to build up an image in the marketplace and in addition,  boost sales. Your brand becomes recognizable once you bring it to your audience’s notice. 

Moreover, arranging different occasions to announce the newly launched product can add a cherry to your cake. Advertising will lead the way. Different gadget companies like Apple, Microsoft, Adobe, and Oneplus have established themselves because of their outstanding branding. 

Fundamentally, the more you bring your service in front of the crowd, the higher the odds of your service being known by the partners. There is a more prominent significance of brand recognition.

3. Generates Increased Revenue

  A brand is a valuable asset. Branding is an investment for companies.

branding and marketing

Apart from the sales of products and services you offer, people perceive your brand because of your brand equity. Let’s take the global brand Apple for example. They have great leveraging power and through effective branding, they have gained huge brand equity. They rule the market at this time. They have the power to increase the prices of their products three times and their audience will still pay for it. 

Once your brand is positioned as a leader in the industry and marketplace, with great brand equity and customer loyalty, you will see a huge increase in market share. 

4. Branding increases employee productivity

People are willing to work for you when your brand is well established. This frees your company up to the top ability and furnishes you with the most qualified and skillful workers for your organization. When you have the most ideally equipped individuals for the activity, your organization’s profitability level will also increase.

Your employees need to stay motivated to work efficiently. When the brand is well-known and has the potential to fulfill the employee’s requirement, it will result in the growth of the business.   

5. Branding helps you connect with your customers emotionally

Creating strong emotions helps in building bonds between the customer and the business, which is definitely one of the best practices for building a brand. Brand intimacy results in the growth of the business to a great extent. 

The best practices to build a strong connection with the customers are listed below:

  • Try fulfilling the needs of your customers beyond their expectations.
  • Help customers become better and smarter through their products and services. As mentioned earlier, give them a reason to come back. 
  • Give your customers a fun and gratifying experience. Get your customers to indulge in your brand.
  • Create an identity and image for your brand that customers can resonate with, so they may feel connected with you. 
  • Keep your messages simple and clear. A message that is relatable and can be easily understood.  

Always remember Branding is an actio.. Empower your business with branding and in the process, if you feel lost, always get help from professional branding service provider and get your business back to life. 

 

power of branding

The Power of Branding

The Power of Branding 1600 900 Admin

A company thrives only when it has been branded in the right manner. The power of branding plays a crucial step in any business. Without strategic branding, we would not be able to differentiate a Starbucks from a Cafe Coffee Day. They would all be generic cafes in the eyes of customers.

power of branding

The brand of a company can be its name, colour palette, slogan, tagline, visual identity, and most importantly, its logo. Studies have even shown that a consistent colour palette increases brand recognition by 80%. So, companies can create a brand identity by just using the same colour palette.

power of branding

Elements of Branding 

It is important to have a strong branding strategy that will help guide your brand towards the direction of success. Here are a few elements of branding that must be taken into consideration while you plan your branding strategy. 

1. Define your brand

One of the first things that you must do is define what your brand stands for. The way you brand your company will create brand recognition, confidence, and trust. If you convey what your brand delivers, then customers will come to you with certain expectations. As a company, it becomes your duty to fulfill these expectations of your customers. 

When you define your brand, you make a promise to your customers. You can use slogans and taglines to convey these brand-defining messages. Take the example of Coca-Cola. When we see any visuals from the brand, we know exactly what their beverages are. We immediately remember the taste and feel of their products. The company has done a good job in defining its brand as the “real thing”. People still prefer to have Coca-Cola over a Pepsi because it delivers the customers’ expectations from the beverage. Their tagline “Taste the Feeling” still resonates with customers due to the power of branding. 

2. Identify your target audience

In order to formulate an effective branding strategy, you must identify your target audience. Knowing your target audience will not only help you create the right kind of content for your brand, but it will also help in effectively reaching customers who too may be interested in your product or service. 

A well-defined target audience will help you identify your customers’ demands. For example, if you are running a cosmetic brand, then knowing the current needs of the market can help you expand your business. If customers are looking for cruelty-free or vegan cosmetic products, then you can initiate a new product category that meets the needs of the customers. This way, you can increase your profits and at the same time, brand yourself as a company that engages in ethical product practices. 

3. Stand out from your competitors

Yet another important role of branding is knowing what differentiates your company from your competitors. You will need to ask yourself questions such as, “Which of my products and services are better than my competitors’?” or “What is my brand’s USP?” 

When you offer a product or service that is “branded” and well-known, then you can charge more for the said commodity. This is why companies such as Coca-Cola price their beverages at a higher price than other generic beverage companies. It is because there is a demand for Coca-Cola that stands out amongst its competitors. 

This demand is created due to the trust that grows amongst customers. They keep coming back because they already know the taste, feel, and experience of the beverage. Having a quality product or service is needed in order to stand out in the market. 

Importance of Branding 

power of branding

1. Creates loyalty

Brand loyalty is created in the minds of customers because of good branding. With consistent branding, loyal customers become the local spokesperson for your company. If your company ever faces difficult times, these customers will support you by spreading positive messages about your establishment. They will bring in new customers and help increase the overall brand identity of your business. 

2. Clarifies brand identity and creates focus 

Another power of branding is that it helps position your company to win. Your company’s brand identity becomes like your statement of purpose because it describes who you are and what you promise to provide to your customers. Anything that does not align with your brand identity can be discarded or repositioned. This brand identity helps you and your organization stay on target and not move in circles. 

3. Branding will guide advertising and marketing

If you don’t have a well-defined brand identity, it will be almost impossible for you to know what to say to your customers. Branding helps companies recognize the language, tone, voice, and personality associated with the company. Without these elements, you may be advertising to no one in particular and seeing what works. But the problem is that marketing and advertising company is not cheap. Big budgeted firms shell out lakhs and crores of rupees on ads with no clear brand strategy or emotional trigger. This is hands down one of the biggest damages that companies face. 

With the power of branding, you can reach out to specific, niche customers who will be interested in your product or service. Put in the effort to understand your customers and their emotions. Use that to guide every single marketing strategy from thereon. The return on investment will show sooner than later. 

4. A compelling brand attracts top talent

Today’s job market is highly competitive. Several mid-size firms post job openings and receive very few or no applicants. Existing employees in these firms have to work twice as hard in order to achieve organizational goals. 

But there are often a few companies that never have any issues in finding the right candidates for job positions. These are well branded and highly credible companies in the market that everyone wants to be a part of. These companies always “win” and every applicant wants to be a part of a company that is reputed and is known for achieving big goals. Applicants will always be attracted to companies that do good work and look good on the resume. 

If you actively participate in branding your company as a highly reputable firm, then you will never face any issues in acquiring the best talents. Highly experienced and skilled applicants will flock towards your direction and help you grow your business. 

In Conclusion 

Now that you have understood the power of branding and the benefits of branding, you must understand that branding is more than just a marketing practice. It is a procedure that requires attention and discipline. You will have to give equal parts importance to leadership, planning, direction, communication, etc., in order to create a perfect branding strategy. So reach out to a branding company in India like ourselves and make the best of your business. 

Does branding really matter?

Great branding make any company more desirable to its target audience. Having a strong brand works to build customer recognition.

When should you do branding?

When you just established a business, it is the best time to start the branding. It will help to attract your ideal customers.

What is the purpose of a logo?

It is a combination of both text and visual, it represents your business and tells people what your business is all about.

What are the most famous brands?

Apple, Google, Coca-Cola, Microsoft, Starbucks are some popularly known brands.

How to Influence your Customers with Emotional Marketing

How to Influence your Customers with Emotional Marketing 2200 1238 Moshi Moshi

A lump in your throat, the belly hurting laugh, or maybe just the feeling like you’re the only person on Earth.

These are a few examples of emotions, the reaction one has towards an object, individual, or surrounding that drives our subsequent behavior. This is the foundation for building an emotional marketing strategy.

For all its complexity, marketing campaigns have one primary goal — to drive a positive reaction. How does one do that? We all know that a call to action, targeted marketing, and logical explanations all have their limitations.

In such a busy marketing world, how do you make your company stand out?

Here’s a tip, tap into your consumer’s attention span and emotions to influence their purchasing decision.

So, what is emotional marketing? It’s a form of marketing communication in which advertisers leverage emotions to influence the purchasing behavior of their audience.

Simple emotions such as anger, happiness, or compassion provide more meaning and depth to the experience of a brand or product. It creates an emotional bond between the customer and the company, which nurtures a long-term commitment.

Using emotional cues to elicit a response or reaction from the audience is the essence of emotional marketing.

These emotional cues are present in our everyday life, they’re usually environmental triggers that bring joy, sadness, excitement, and other feelings to the user’s mind.

Even an absurd deal might seem totally acceptable because it invokes a feeling that balances the scales.

Most people think the choices they make are rational and well thought. But, in reality, our user’s emotions drive and cruise through our decisions and consumer choices.

We’ll elaborate in detail, here are a few examples of sensational emotional marketing campaigns that were designed and implemented by brands over the years. Read further:

Always – #LikeAGirl

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Who would want to be associated with periods? Always with its ‘Like a girl’ campaign proved that you can make a feminine hygiene brand more popular.

Sanitary pads are a low-involvement category. Women don’t want to spend even a fraction of a second thinking about it, as periods are already enough of a pain.

Playing around the fact that gender stereotypes are so ingrained in our culture they have now morphed into part of the language.

The expression ‘Like a girl’ is often construed as an insult to tease somebody who is perceived as physically weak or having higher emotional intelligence.

Always flipped the age-old narrative, ‘Like a girl’ on its head by launching an entire campaign that looked at all of the sensational feats that girls and women are achieving both in sports and the world at large. The #LikeAGirl campaign highlighted a social stigma that turned a lot of heads but also captured a lot of hearts.

This 2014 campaign by Always won an Emmy, a Cannes Grand Prix award, and also the Grand Clio award — a recognition practically unprecedented within the advertising world.

WWF

Here’s another extraordinary example of a successful campaign that triggered the right emotional response.

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WWF commercials use beautiful images of our planet frequently to increase donations by evoking positive emotions. Have a look at the image above, it’s an amazing example of a campaign against deforestation.

Reduced oxygen levels are a direct outcome of deforestation, which is a human health hazard. The creative personifies a forest, the planet’s lungs, so viewers connect to it on a personal level and evoke emotional responses by linking the Earth’s lungs to that of our own.

The lung on the right looks deformed and damaged by deforestation. The campaign created an emotional response by making the advertisement personal. Brilliant, isn’t it?

If you look closely at the bottom, you will also find a solid copy that reads, ‘Before it’s too late’, but the emotion accentuated by the creative is more than enough to leave the audience with that message.

Gillette – Perfect Isn’t Pretty

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Gillette released a moving video that highlighted four Olympic athletes, PSG forward Neymar Jr. alongside then reigning Decathlon Olympic champion Ashton Eaton, Asian 100-meter freestyle record holder Ning Zetao, and Great Britain cyclist Andy Tenant as the Rio Olympics approached in 2016.

The aim was to show that the endeavor towards precision is long, and often overlooked in favor of the end result. 

The campaign looks at the arduous training which the athletes have to undertake in their pursuit to achieve greatness for their country in the Olympics.

As the campaign unfolds, Gillette focuses on the challenges and hardships that athletes face during their intensive training in preparation for the Olympic Games while staying on top of their game.

The brand created an emotional attraction with its audience by aligning itself with the hard workers of the world. While viewers may not be sure what kind of product features Gillette offers, this campaign instilled the brand stance.

‘The Best a Man Can Get’ is achieved through sheer resilience and hard work.

Here’s how to design an Emotional Marketing Campaign in three steps: 

A. Map your customer’s emotional journey:

When you’re designing a marketing campaign, your first step should be to work out what your customer is probably feeling while making the purchase.

Understand the problem you’re solving and the user’s desire to seek you out. How would they feel? What feelings do you hope to form or alleviate along with your product or service? Take a deep breath, form a listing and mind map of all these emotions while empathizing with your users.

B. Identify the emotional touchpoints of your campaign:

Remember, simplicity is key. So, choose one main emotion, or two, if you’re telling a story, and build a narrative around these feelings.

The emotion you are tapping into will be the center stage of your Grand Opera while the other emotions will act as the backup singers for perfect harmony.

For example, if you’re a life coach, you could plan out a campaign that acknowledges the anxieties of your prospective clients and emphasize how your services will help them feel more serene.

C. Create a mood board:

Even if you’re not the one designing the campaign, a mood board will help whoever is designing it to hit the perfect notes. Mood boards are collages of images, colors, textures, and sometimes words that help you visualize a mood you’re trying to portray.

A mood board is used very frequently in graphic design and marketing fields, where creating an emotional landscape is crucial for marketing success. They also assist you in drafting visuals, stringing together ideas, and believing what images or materials you would like to make your campaign.

Read on: How to tell a compelling brand story

brand story

How to tell a compelling brand story that shapes your brand?

How to tell a compelling brand story that shapes your brand? 1600 900 Moshi Moshi

A brand story is more than just a theme, content, or narrative surrounding the entity that produces value. The story goes beyond the stylish copy that’s flashing on the website. It’s not the carefully crafted text that shines in the brochure, nor the hidden presentation template used to pitch the investors.

Every brand has a story to tell. Your narrative is not what you verbally convey to people. It is beautifully encapsulated in what people believe about your story, after understanding the subtle signals your brand sends. The story must give the reader a complete picture. It must capture all aspects associated with your brand. It encompasses facts, feelings, and interpretations. It is such a unique creation that a significant part of your story is not even told by you.

Everything you chose to do, right from the beginning, keeps adding layers to that story. Each element of your business adds value to it, and makes it better. The colors selected, and the textures that are chosen, for your packaging and business cards, also are pivotal elements to the brand story. Every element should reflect the truth to be told. They must convey your intentions clearly to the audience.

The roots of a successful and sustainable business are hidden in the seed called branding. You can garner customer loyalty only through it. The story you create around it gets you the attention and love needed for you to grow and thrive.

 Why Do You Need a Story for Your Brand?

Not having a story for your brand reduces it into becoming just another passable commodity. A replaceable cog in the ever-churning consumption machine. There is no special feeling for your brand to differentiate it from the rest. 

Creating a brand story is not all about standing out and getting noticed. Being imposing to garner attention only carries the effect to some extent. It is about building something unique that people care about. They should be naturally willing to buy into the value you are choosing to provide. It’s about thinking beyond the mere utility and functionality of your products. It’s striving for creating meaningful bonds and loyalty with your customers. Your strategy for growth is inclusive in it.

A brand story example worth dissecting is that of Starbucks, as it created a whole new coffee category. What it did elevate is its perception in people’s minds way above its competitors. That story is the reason why loyal customers pass by equally appealing coffee houses to get theirs from Starbucks. Paying three times more than the average price, every morning.

Starbucks didn’t choose to simply set out their business to sell coffee at premium prices. Their mission was something else entirely. It was to be the third place. They built their brand with much more than just the utility and specifications of their product. 

This illustrates the fact that the product is only a part of the story. To complete the brand story, you need a wonderful relationship to manifest between the customer and your brand. That relationship likely begins way before they purchase the product.

Crafting a Compelling Brand Story

1. Determine Your “Why”

Every brand has a story. “Why” is the first great step at the beginning of building your brand story. When you start with “Why” you’ll get a clear picture of the fundamental values that drive your brand forward. Don’t restrict the powerful “Why” to question only one aspect of your brand. Derive a series of questions to answer. Each question provides you with an opportunity to dive deep into the brand you wish to create, and understand it better. Imagination is a great aid in this process.

Take a step back, think about the story around why your brand exists in the first place. Look for the purpose, beyond the product. Do it without entering the realm of philosophy and abstract thoughts.

Recall your passion. The same one which made you enter the industry in the first place. Be honest, true to your intention, your brand story doesn’t have to be spectacularly ground-breaking.

Understanding the “Why” can be difficult. If you had your intentions set on creating a business only to capture the opportunity to make money. People don’t really care about it. They are only looking for solutions to their problems. They are seeking something to enrich their lives. If you manage to find these for them, consider your product sold. With minimum fuss about making big bucks.

When people see your passion for providing value to the world, they’ll want to be a part of it.

2. Understand Your Product

To create a great brand story, you must understand where your product fits in. A brand story that doesn’t resonate with your product might create an engaged fan base, but give only a few sales.

Lack of self-awareness in the product contributes to the biggest mistake brands make. For example, there’s Mercedes and Kia, both are cars, yet they are not sold the same way. Their quality, performance, and experience expectations differ, along with their target audience.

You need to figure out how your product fits into your brand story. You need to assess the quality and price point of your product. You need to address what problem your product solves, what emotions it invokes in your customer. You need to identify what makes your product unique when compared to your competition.

3. Understand Your Audience

Knowing who you are talking to is essential to get the necessary heads-up to start a striking brand story. Understanding that aspect forms a firm base over which the story builds well. This one is an obvious step as every brand that aims to make it big, goes to lengths to know its target audience. You can only create a compelling brand story when you identify their passions and pain points.

Like the questioning exercise followed for the previous idea, you can follow a similar approach for this one too. You need clear answers when you ask yourself what is at stake if your customer doesn’t choose to buy your product. You need to illustrate an image in your mind while defining who your current customer could be. The same image can also be developed and improved when you start defining who your ideal customer is.

The process of narrowing down your ideal customer may prove to be intimidating. But that painful part is essential in carving out a resonating brand story. A major misstep majority of the retailers make is, they try too hard to appeal to all kinds of customers, instead of speaking directly to their target.

There are so few products that cater everything to everybody. It can sometimes be acceptable to cater to a broad demographic, but going too broad might push away some customers. You need to be mindful of a realistic, interested customer for your product.

Maybe you find it difficult to identify your ideal customer. While in that phase, you can start listing out the values you stand for. Start associating the kind of customers who might find these values appealing.

Understanding your ideal customer is indeed a significant accomplishment. But it’s not enough. Not until you utilize it to prove your passion and make meaningful connections that lead to sales.

Building a Brand: Implementing Your Story

Creating a brand story is only a part of the puzzle solved. Implementing it across all areas of your business is a whole other task. Every interaction counts. It should vibrantly bring your brand’s story to life.

A brand only has a few seconds to create an impact and transition into a sale. The brand should strive to communicate clearly, the design must be clean, just like its message. The brand should be displayed creatively in the logo. If the impact cannot be created with one glance, the brand can be assumed to have failed conclusively.

Consistency is the Key

When the story seems diluted and the message inconsistent, it drastically minimizes the impact. That’s why brands have to constantly engage in active and consistent communication. It has to utilize all available channels. It has to come with an impactful message that resonates with the audience.

There are some areas where your brand story is easily identified and associated with. The one that stands out is your store, packaging, or service capabilities, if that is a part of your business. The other significant medium that has clout on marketing presently is social media. The obvious next is your website, and the most recognizable part is your logo. Every interaction a customer has with these many representations of your brand adds to your overall appeal in their minds.

These channels offer you an opportunity to actively propel your narrative. With them, you constantly need to display that you are living up to the expectations you have created.

A little note to remember. When in the product development phase, avoid creating products with varying varieties of branding styles. Every element of your brand needs to be selected with a purpose to accomplish and an intent. Your products and communication need to assist each other. They should not cater to a niche while occupying a huge part of the shelf space.

Making Your Brand Story Authentic

Clever marketing tactics can only help you to some extent in establishing your brand. But consumers are smart. They can sniff out a phony from a mile away. So, it becomes very essential to have an authentic voice for your brand. It should authentically represent you, your products, and your values.

Potential customers subconsciously shun buying your product, if you try to mask it with poor advertising. And that affects sales.

A lack of authenticity can be a result due to many factors. Not knowing why you are in the business. Not able to explain it clearly. And not understanding your customer. It’s important to lay the groundwork first.

Documenting Your Brand Story

Along with consistency and authenticity, another vital characteristic that refines your brand story is documentation. You need to document everything for your reference, for your employees and customers. A fascinating insight can be found when you are re-living the journey of your brand.

Documentations, policies, and guidelines reduce your story to being misrepresented or mistold. Every component is essential in protecting the authenticity of your brand. Even the font you use for your sign should have a unique attribute. Documentation ensures every aspect of your business is well aligned.

Train your staff in understanding your brand. Make them familiar with your vision and mission for the business.

Once you feel you have got the story right, just get creative!. Use typography and color to communicate. An authentic brand story and the associated visuals are prime aspects that let out your brand essence. Ensure you create something that succeeds in gaining the trust of your customers today with Moshi Moshi, your communication partner.

Colour psychology in branding and marketing

Colour Psychology in Branding and Marketing

Colour Psychology in Branding and Marketing 1200 675 Admin

Marketing is an art of persuasion that influences the buying decisions of consumers. The most common influences are the subtle visual cues of the arrangement of colours and placement of products in the shop. Research has shown that these visual cues have an impact on the buying decisions of consumers. With the help of colour psychology in branding, several companies have been able to construct a strong visual impression on consumers. But colour psychology must be used appropriately, otherwise, it can confuse and further damage your brand’s image. As per research, you can increase your brand recognition by 80% if you effectively use colours in marketing and logo design,

Colour Psychology in Branding

Below are some colours and how companies have used them to influence a consumer’s product and brand impression. 

Use of colour psychology in branding 

Red

Red is known to evoke strong emotions and increase appetite. It symbolizes love, passion and intensity. Red is often used in marketing for increasing the heart rate of consumers and targets impulsive shoppers. For example, Coca Cola ads make subtle use of the colour red to make the consumers excited about the beverage. 

As the colour induces urgency, it also stimulates hunger in consumers. Several restaurants and fast-food chains make use of this colour to attract more consumers. Brands such as McDonald’s, Heinz, Burger King use the colour in their logo and company theme. 

Colour Psychology in Branding

Green

This colour is symbolic of health, serenity, and tranquillity. It denotes nature, reduces signs of depression and represents growth. Marketers use this colour to make consumers feel relaxed and calm. Green denotes fertility, so many marketers use this colour to attract eco-friendly consumers to their stores. 

Blue 

The colour blue is usually associated with water, it curbs appetite, and represents serenity and calmness. It is known for increasing productivity and creates a sense of trust with the brand. 

In terms of shades, dark blue is often adopted by tech and motor brands. This shade of blue is associated with intelligence, reliability and confidence. Light blue shades are commonly used in healthcare and medical brands as it indicates cleanliness and safety. Some of the brands that use shades of blue are Facebook, LinkedIn, Intel, and JP Morgan. 

Purple 

This colour is best associated with royalty, wealth, and success. Purple is often used by cosmetic brands for anti-aging products. It is also used in creative companies because the colour signifies mystery, creativity and innovation. Purple is not used excessively because it can easily distract consumers. Craigslist, Yahoo, and Cadbury are some of the brands that use purple in their logos. 

Grey

One of the best colours for mass marketing is grey. Grey is typically viewed as emotionless and neutral tone colour. It helps brands look sophisticated and established. It is most famously used by companies such as Apple and Mercedes. Marketers choose this colour because it is timeless and futuristic.

How to choose brand colours 

Colours convey important details very quickly. A strong and immediate impact through colours can accelerate your business’s branding efforts.

The colour scheme you select will play a key role in designing your website, logo, and brand theme. Using a specific set of brand colours will create a unified brand image, making it memorable and recognizable. 

Establish your brand identity

In order to create the perfect brand colour, you must first create a unique brand identity. It is essential to identify your brand values so that you can associate that with a colour palette. 

An easy method to do so is by listing out adjectives that best describe the characteristics of your brand. Several colour spectrums can be found online that connect adjectives with their corresponding colour. 

Identify colour meanings

With the help of colour psychology in marketing, your brand can understand what each colour means and signifies. You must note that colours don’t have an innate scientific meaning. But when different colours are combined together, they evoke certain feelings and emotions which the brand can make use of. 

For example, several fashion brands use colours such as red, pink, and orange because these colours denote confidence, passion, and excitement. These colours spark the given emotions in the minds of consumers which makes them purchase from these brands. 

Find inspiration

Before finalising a brand colour, you must look for colour inspirations, research on competitor’s colour palettes and understand colour combinations. The brand colour that you choose must differentiate you from your competitors. You can also make use of colour palette generators online and seek inspiration for interesting colour pairings. 

Pick your primary and secondary colours 

The primary colour you choose will always be associated with your brand. A single primary colour is always preferable because it will represent the company ideology. Several businesses choose a unique shade of a specific colour to stand out from other businesses. 

Secondary colours are usually 2-3 colours that work along with the primary colour. These colours compliment and highlight the primary colour. There are 3 colour scheme options that can be used to select secondary colours. 

Analogous colour schemes are close variants of the primary colour you choose. So if your primary colour is green, you can use similar tones of green found in blue and dark green.

Monochromatic colour schemes are tints and shades of the primary colour. If your primary colour is red, then the secondary colours will be wine red and orange-red. These schemes are used to enhance and accentuate the primary colour. 

Lastly, Contrasting colour schemes are a selection of colourful and complementary colours paired with the primary colour. These colour schemes create an attractive array of colours for a modern and retro look. 

Importance of colour in advertising 

Colour psychology in branding is essential to any business. One of the first subconscious decisions that a consumer makes is selecting a product or brand based on its colours. The following are some reasons why you should pay attention and select the right colour for your brand. 

Emotions in colours 

There are several emotions that come along with colours. When a consumer looks at colours, they subconsciously relate it to emotions without any realization and influences their buying decision.

Colour psychology in marketing is useful because certain shades of colours look more sophisticated, elegant and superior than other shades due to cultural contexts. Your brand can thus hike up the price of the products because consumers think that they are worth more money. 

Hence, these emotions must be seen as an added advantage since it costs nothing and acts as a free marketing tool.

Colour Psychology in Branding

Consumer conversion 

If you are a start-up, then you have to attract consumers to your brand. Before spending capital on persuasive marketing strategies and promoting your products, you can influence the consumer’s buying decision by selecting an appropriate colour. Several studies have indicated that the colour on a brand logo first attracts consumer attention. Your brand can then select a colour that is more exclusive than generic brands in the same sector. By effectively using your brand colour, you can provide consumers more than what the competitors offer. 

For example, if you own a sustainable cosmetic brand, you will know that makeup brands use colours such as red, pink, or orange. In order to stand out, you can add colours with shades of green. This will give an impression to your consumers that your brand is eco-friendly and conscious about the planet, and thus build a positive brand image. 

In conclusion 

By using colour psychology in branding, your brand can increase sales, distributions, reliability, and customer loyalty which are important for the growth of your business.
In the coming years, businesses in every sector are bound to become more competitive in order to survive the cut-throat competition. Colour psychology in branding is used by several industries like real estate, retail, auto-manufacturing, restaurants and more.

Why is color important in branding?

Colors is very important in branding and marketing as it is where the clients make their first impression. Colors are most than just a visual aid because it conveys emotion, feelings, and experiences.

What colors are best for branding?

1. Red 2. Blue 3. Yellow 3. Orange 4. Green are some colors that can be used for branding.

How do I choose the right brand color?

1. Read about color theory, to understand the meaning of different colors 2. Identify what your brand is all about 3. Check your competitors, so you don't look the same 4. Create and test a color palette across all touchpoints 5. Always create brand guidelines, so your brand looks the same all the time.

brand revamping

Brand Revamping Examples Showing Support During The Pandemic

Brand Revamping Examples Showing Support During The Pandemic 1500 844 Admin

“You can’t do today’s job with yesterday’s methods and be in business tomorrow”, this pandemic has certainly depicted how important it is to be relevant in today’s time. The Brand Revamping examples highlighted in this blog clearly depicts this relevance, where brands recreated their brand elements to show solidarity and convey support during the harsh times. 

Some of us have either got habituated to this ‘new normal’, while some may still be striving to adapt to the ‘new normal’. It’s not a simple task to easily accommodate to the changing surroundings and start functioning as per the changing environment.  

However, while we are still learning, unlearning and relearning a few things to adapt to this, a few companies and brands didn’t invest much time trying to cope with the situation. Instead, they have either diversified into a new segment, repurposed their operations, or revamped their identity to stay relevant to their consumers. And this is what is exactly required for a company or brand to sustain during uncertain times, “Be in the Present, Be Relevant and Add Value”. 

There are a few brands that recreated their logo and even suspended their tagline to stay relevant during the Covid-19 times. These brands aimed to promote social messages through their brand elements, as “to lack creativity and relevance is to be in the ring blindfolded”.  While a few brands changed their logo completely, a few took to posting on social media to announce their brand revamping act for the current scenario.

A logo is the most vital element of a brand and making changes to its brand elements like the logo is a great initiative taken on the part of the brands. The intention behind the brand revamping here was to demonstrate support and spread social messages. 

Brand Revamping Examples-

Subway 

brand revamping

Subway India changed its logo to reinforce the safety measures in the consumer’s mind and stated this as the new normal. The brand incorporated a face mask to their logo along with the message ‘Stay Safe’. The brand aimed to highlight the safety standards and hygiene practices implemented in their restaurants. 

Since the logo is the most vital element of the brand, the brand tweaked its logo to convey that it is a responsible brand, and they are taking all the precautions for the safety of their customers. 

Urban Company

brand revamping

Urban Company also recreated its logo by integrating a mask to spread social messages. While some found the logo cute, some also took the social message from it. The aim was to remind everyone to be safe by wearing a mask and also maintain social distance. The brand also wanted to spread positivity among its customers during these tough times. 

MCDonald’s 

McDonald’s recreated its logo to emphasize the need for social distancing. The iconic McDonald’s logo was split into two arches to denote social distancing. 

McDonald’s aim was to convey the safety measures to be undertaken during the pandemic, with the message “separated for a moment to always be together”. The company stated that it stands united with its customers despite the temporary separation brought by the closure of its restaurants.  

The brand also created a GIF to promote its safe and contactless McDelivery option and ensure the customer that food reaches them with safety. 

Volkswagen 

Volkswagen also altered its logo to promote social distancing. The brand moved the letter V away from the letter W in its logo to encourage customers to maintain social distancing. The brand also released a video with relevant messaging stating that we always overcome the crisis by staying shoulder to shoulder and close to each other but, this time we must overcome this crisis by staying away from each other.

The video ends with a simple yet powerful sentence ‘Thanks for keeping your social distance’. While the statement expresses gratitude to the customer for being responsible, it also evokes a feeling of responsibility.

Other German car manufacturers like Mercedes and Audi also changed their logo to promote social distancing.

Mercedes moved the branches of the star away from the circumference of the circle indicating isolated branches and staying contained within the circle. 

Audi separated all four rings from each other that represented the four brands that joined together to create Audi. The four rings were separated to encourage people to maintain social distance with the message “Stay home, stay away, stay healthy, stay together, we’re all in this together. 

brand revamping

Coca- Cola 

Coca-Cola made changes to its billboard advertisement on Times Square. The ad featured  their iconic logo of Coca-Cola by creating space between the letters. The copy read “staying apart is the best way to stay united”. 

Coca-cola is known to create campaigns that connect with people and this ad was one such example of it. 

JKBS

brand revamping

JKBS altered their teaching and learning pedagogy to hybrid learning as per the COVID-19 protocols and thus launched a new logo.

The new brand identity took the typography approach to showcase the leadership quality of JKBS, by ensuring that each letter is portrayed independently and confidently. ‘K’ is designed to represent quality education by depicting a book with forward looking appearance and ‘BS’ have been merged into the lineage of ‘JK’.  The logo is now the blend of colours – ‘Blue’ reflects confidence, inspiration and wisdom and ‘White’ to highlight purity, safety and cleanliness. 

KFC

KFC had to drop its 64-year old slogan “It’s finger lickin’ good” since it does not fit well during the Covid-19 times. KFC communicated through this act that they are socially responsible and do not support promoting wrong messages.

KFC understood the importance of staying relevant and conveying the right message through their action. The brand’s act of eliminating the tagline in itself spoke a lot to the audience. 

Summing Up

In one of the webinars, someone very rightly said, “It is not the time for brands to show their brilliant marketing strategies but to show their integrity”. This statement stands true, especially, in these uncertain and turbulent times. This year has been the most tragic event one might have ever witnessed in their whole life. This was probably the worst time for brands as well. 

The lockdown has affected the economic activity and marketing strategies of the brand. These were not the times for brands to be active in their promotion but to truly portray their integrity and brand values. Customers always connect with brands who make an effort to extend support during troubling times, empathize with the audience and demonstrate their social responsibility well. And a few brands have rightfully taken an appropriate brand revamping approach and the above-mentioned logo revamp examples do state that. If you are someone who is looking to revamp your business in order to meet today’s needs, then look no further. Moshi Moshi is a branding company in India, ready to help you take your business to the next level. 

 

brand communication

10 Most Effective Tips of Brand Communication You Must Know

10 Most Effective Tips of Brand Communication You Must Know 512 288 Admin

There are various well-known brands in the market right now. What makes these brands memorable to their audience, how are these huge brands made? The journey from being an organization to a brand name isn’t a simple one. Brands are not made overnight. It is your clients who hold the ability to turn your products or services into a hot-selling brand! The key is communication. Your communication sets a precedent for your brand. So if brand communication is clear and hits the targeted audience in the correct place, you will achieve your organizational goals.

What is Brand Communication?

Brand Communication is one of the central activities of brand communication strategy and management and it is essential to have a healthy and purposeful discussion with partners. It is one of the promotional strategies utilized by brands to influence the clients’ opinions about the brand, the organization in general, and about the products and services that they offer. 

It is the act of conveying and delivering significant and focused messages relating to the brand, to its partners. This includes the blended utilization of traditional marketing channels, for example, newspapers and TV with the key strategy of social media. For instance, content promoting, blogs, and digital marketing. These are the four R’s of brand communication. 

brand communication

Here are the effective tips of brand communication you must know and follow: 

1. Be real, genuine & honest

You need not bother about the celebrity brand ambassadors to advertise your brand if your clients become your brand advocates. If they’re the ones discussing your brand, imparting to their peers and spreading positive verbal exposure for your brand, who needs any other person? They are genuine and authentic specialists in brand promotion. In this way, it is your role to guarantee that all brand communication from your end is additionally certifiable and spontaneous. Try not to utilize automated answers nor react like a bot. A humanized, compassionate and true brand voice constructs a quick association with the crowd which is based on trust. Try not to cause your reactions to appear to be forced. Handle them with a human touch, consistently.

2. Don’t oversell

The minute a brand begins overselling, it begins to lose the trust of their audience. Keeping your marketing procedures subtle enough that they fit in splendidly, is the thing that you should watch out for. Brands will, in general, go over the edge with their ideas and neglect to put quality over quantity.

3. Be authentic

Since you’re a brand, not just an individual, being credible and dependable consistently pays off. Overcoming the gap between the brand and the customer comes to a great extent with trust and confidence. Authentic communication is consistently in demand. Individuals love to talk one-on-one and what could be better for your consumers than to interact with their loved brand! It is essential to depict that the eyes and ears of your brand are constantly open for feedback, just as for communication. The tone of your content shouldn’t sound unexpected and direct, but should rather have space for comfort and great relationship building.

4. Create engaging content

In case you’re making content for your audience, the least you can do is make your content engaging and interactive. Educational content is most often received by the audience without any feelings. Effective brand communication is powerful when communication occurs on both sides. Along these lines, making connections with content allows your customers to enjoy what you bring to the table.

A standard flow of such content expands commitment and gives the customers a reason to return. With only a little bit of tweaking here and there, one can transform their customary content into engaging and shareable content. By following this technique effectively, a brand may likewise land up with clients who become brand advocates.

5. Always focus on reliability

Individuals love simple and relatable content. The relatable content is amazingly sound for boosting up brand communication. The picture of the brand turns out to be all the more inviting, open and approachable. What’s more, a little attention ain’t that bad. Content other than straightforward brand promotions do incredibly well for such strategies.

6. Create a persona

After you have effectively figured out how to keep up a picture and make a personality, remember to keep it easygoing and have a ton of fun. Try not to restrict yourself to a specific sort of content. Be flexible and brimming with surprises because buyers love that! Adhering to a specific sort of content limits the huge pool of chances and material that you can work upon.

7. Create Conversions

At the point when a customer shares a positive experience, go further than saying ‘Thank you’. Give open-finished reactions and strike discussions that help your brand discover its humanized voice. Individuals love it when a brand takes the time to discuss with them – one on one. Regardless of whether it’s an enjoyment and fun-loving discussion, individuals will recall your brand more for how you affected them. When you arrive at that stature of having common ongoing and positive discussions with your clients, soon they will be the ones doing your advertising for you.

8. Expand your brand on multiple channels

In the world of social media, networking is most probably the best component that the web brings to the table. Sufficient for us, we can work with it in numerous manners. effective brand communication can be reinforced significantly if a brand is available on numerous channels. Brand communication is made viable just when you are dynamic in all the channels you are on. Social media life is like a blessing, particularly for any brand searching for effective communication.

9. Make content for customer fun 

In some cases, you should simply kick your feet up and unwind. The dull nature of the brand communication procedure, where you need to post continuously, can accidentally disturb the nature of the content and become upsetting and exhausting for the beneficiaries. The fun object can come in numerous ways, you should simply analyze and see what works directly for your brand.

10. Leverage customer-generated content 

Give close consideration to what your clients are sharing or saying in comments or forums about your brand. When you recognize what they need, act snappy, and give them what they need. Utilizing the client-created content isn’t as difficult as it appears. Share customer content and change your products/services/communication to give your audience precisely what they want. 

With the arrival of the digital age, the major focus is not on how to showcase your products to the buyer, but on how to advertise your item with your customers! With these 10 tips of collective promoting, an effective brand communication system will do some amazing things by focusing on its customers viably and effectively.

Focus on the following points: 

  • If you need your audience anticipating your blog posts, you have to offer them something that delights them and adds some value to their lives. This will improve their trust in you since they will see that you aren’t simply determined to promote your services and products.
  • Don’t be hesitant to attempt new ideas and ensure your posts spread different topics other than simply your organization or industry. Sharing extraordinary posts by other industry pioneers can be valuable as well. Fluctuate your content to ensure individuals don’t lose interest. 
  • Helping individuals in social networks is one approach to make a presence in social media. If your brand is known for offering truly supportive guidance, it will give your brand connections everywhere. At the point when you focus around helping individuals as opposed to driving traffic, your business makes certain to develop all the more quickly.

Everybody is aware of the brand Coca Cola, they follow an amazing communication strategy which makes them the no. 1 brand.

Let us read in detail about the communication strategy which Coca Cola follows:

Coca-Cola was established by John Styth Pemberton in 1886. He may not have thought at the time, that Coca-Cola would be the moneymaker it is today. The organization is the world’s driving maker of beverages, working in more than 200 nations. The organization delivers over 500 beverage brands, with over 1.06 billion beverages consumed each day, throughout the world.

Coca-Cola has consistently invested energy towards keeping up a good client to organization relationship. They need their brand and products to be a part of people’s daily lives and they use social media life to make feelings and sentiments of association towards clients.

At present, the communication that is followed by the brand includes advertising, interactive/internet advertising, direct marketing, sales promotion, public relations,  sponsorship promotions and personal selling. Marketing is very important for this organization because its client base is so wide. So to do this effectively and bring aboard new clients, the organization utilizes influential advertising techniques. The slogans utilized in the Coca-Cola promotions are exceptionally appealing and relatable, they make a strong and permanent impact on the viewers.

The medium of advertising: 

Coca-Cola utilizes advertising to create a mindful approach towards their products,  among potential clients. They have various mediums of advertising that are shown the world over.

  • Print media
  • Point of purchase advertising
  • Television commercial ads
  • Outdoor advertising

The organization utilizes snappy or “cheerful” slogans to hit the target audience emotionally and urge them to purchase the product.

brand communication

A final word

Responding immediately to client assistance questions is a part of your responsibility towards them. You should be on the same page as your clients and be prepared to help them consistently. Rather than simply producing official statements to promote your organization, communicate with your clients, and provide them with the best brand experience. Building brand value is an exceptionally long procedure and brand communication plays an essential role in it. 

We are a brand communication company, So let’s talk.

What is a brand communication strategy?

A brand communications strategy is basically to know your audience, crafting the right message for them, and making sure you're present on the right channels.

How do brands communicate?

Brand messaging is the way your brand communicates with the audiences about its unique value proposition and personality through verbal and nonverbal messaging. Your brand communication can inspire and motivate the audience, and influence them to buy your product.

What is your brand message?

It refers to the value position conveyed and the language you use in your content. It convinces your audience, motivates them, inspires them, and finally make them want to buy your product.

How can brands improve communication?

Always be genuine and honest, provide relevant content, be transparent, create conversations, and don't always self promote.

brochure marketing

Brochure Marketing: Top 5 Reasons Why Your Business Need It Now

Brochure Marketing: Top 5 Reasons Why Your Business Need It Now 800 450 Admin

brochure marketing

Have you ever considered brochure marketing for your business? How long did you take to realize that it is a very powerful marketing tool?

Is it only after reaching here? If yes, we assure you that after reading the entire article, you’ll get to understand each type of brochure and its design. If not, we are here to guide you with which type of brochure will be ideal for your business.

Why Brochure Marketing?

A well-designed brochure can be an ideal way to introduce your brand to the industry and prospective clients. Brochures can be easily circulated to a large number of people if distributed properly and make your company’s name stand out in the light.

brochure marketing

What is the goal of a brochure? Well, the answer is here.

Brochure sends the unpretentious message that your business is proficient, solid, and focused on quality. 

Brochure marketing is a powerful marketing tool when it comes to reaching new clients and a well-designed brochure can create a positive impression about your business. That is why a brochure is a great marketing tool that your brand needs. 

Before deciding which brochure works best for you, take a look at different types of brochures that you might be interested in. 

Types Of Brochures

There are 6 different types of brochures based on layout and formats. They are:

  • Gate Fold Brochure
  • Bi-Fold Brochure
  • Tri-Fold Brochure
  • Leaflets or Flyers
  • Folders and Insert Brochure
  • Z-Fold Brochure

| Gate Fold Brochure

Popularised by high-end marketing, this type of brochure is extremely durable since it is made of premium quality paper and its inward folding makes it compact. 

This type of brochure works for single product displays, heavy graphic designs, and menus. They are popularly used for wide-visual artistic designs seen in architectural layouts and landscape pictures.

The standard brochure size is 8.5 “x 11” for the gatefold brochures.

| Bi-Fold Brochure

As the name suggests, it has 2 folds consisting of 4 panels, where you can show all the information about your company, your brand, and your products. They are commonly used in several types of organizations. 

This type of brochure is perfect for simple product introductions, plans, price sheets, city charts, real estate deals, and product sheets which are rich in content, specifications, and images.

The standard brochure size is 8.5 “x 11” for the bi-fold brochures.

| Tri-Fold Brochure

Being the most common type of brochure used by small to large businesses, it has a little more space (6 panels) than Bi-fold brochures, which makes it possible to present more information to the targeted audience. This brochure helps in maintaining a perfect balance between content and design.

The standard brochure size for the Tri-Fold brochure is 8.5” x 11”.

| Leaflets or Flyers

brochure marketing

Have you ever seen single-page brochures, announcing or recommending any product, inserted in any newspapers or magazines?  

These single-page brochures are the flyers or leaflets used to target a mass number of people to convey information. An eye-catchy design with short, crisp, and readably sized content can take it to the next level.

These are typically one of the easiest ways to reach out to a large number of people, providing product information or announcements. For small-scale marketing, the standard size of A4 leaflets and flyers are recommended.

| Folders and Insert Brochure

brochure marketing

Do you want to market your upcoming event? Then go with folders and insert brochures to grab the full attention of your audience, for the promotion of your event. 

This type of brochure features fantastic folders inside. Inserts are the printed sheets of paper that go inside those folders which give information about specific topics, services, and products.

| Z-Fold Brochure

brochure marketing

As the name suggests, this type of brochure folds and looks like ‘Z’, with each panel on top of another. It is ideal for displaying lists, user guides, and technical specifications.

It has 3 panels with plenty of room to write about your business offerings. This type of design is commonly used for sales brochures, event brochures, etc. 

We have seen different types of brochures. But how can you create an impactful brochure?

Designing a brochure may seem simple. But designing a brochure that your recipient will keep for future reference is not an easy task. Effective brochure design is crucial in creating one with accessible product and service information. The more helpful your brochure is, the more drawn out its existence is with your beneficiary, and the higher the possibility, it could be passed on to your prospective customers.

Advantages of Brochures:

Now in case you’re thinking about utilizing brochure marketing in your marketing plan, pay heed to the following advantages: 

So what benefits will your business enjoy from printed brochures?

brochure marketing

1. Brochures build trust

You can start building trust once you have your future client’s eyes reading your brochure. Many companies portray their goals and objectives in their brochure so that the clients can see the commitment of the company. This commitment helps in creating trust and the establishment of relationships. 

A brochure communicates to the clients that you are a genuine organization with solid accreditation and trustworthy business practices.

2. Brochures personalize your business

As your prospective client browses through your brochure, you can develop a one-on-one contact. A brochure can be read at any moment and give a personal touch to your business. 

3. Brochures are extremely versatile

In contrast with postcards and other types of print materials, brochures can be mailed locally or circulated at events.

Such multi-purpose features help in deciding to print a larger number of brochures since they can be used in the future as well. 

4. Saves time

Unlike composing a full letter to a client and noting a request, sending a brochure that contains the required information, helps save time, and exposes the client to significantly more information. 

You don’t need to alter brochures or deliver them explicitly to a client. You can pop a leaflet into an envelope and mail it out to potential clients without any hassle.

5. First impressions are everything

So make them count. Working closely with a design team will help in making sure your company brochure has the “WOW” factor. 

This is key if you want to attract potential customers with an eye-catching design, high-quality print, and a lasting impression. A well-designed and written brochure will help generate success in your business.

We Design Brochures!

So if you are fully convinced then why don’t you let us design a brochure for you? Take a look at our brochure examples and then give us a call! We offer professionally designed and personalized brochures, which are perfectly aligned with the services or products your business offers, by giving it true meaning.

Are brochures still effective for marketing a business?

Since many people remember visual information better than the spoken words, brochure marketing can have a great impact in these situations. Yes, brochures are still effective for marketing a business.

What makes a good brochure?

Understand your customer, always use images that are important to your customer, sell your product don’t tell, use headings and graphics, make a professional brochure, use bullet points to focus on the key features.

What are the elements of a brochure?

Name and logo, Brochure cover, Slogan, Main text, and Contact information.

increase brand awareness

How To Increase Brand Awareness: 6 Most Effective Ways

How To Increase Brand Awareness: 6 Most Effective Ways 800 450 Moshi Moshi

increase brand awareness

How to Build a Brand & Increase Brand Awareness you ask? 

Let me break it down for you—

Your customers are your in-laws who you have to impress at every occasion. And with every meeting, they judge you! Now, your personality and identity being your brand – Saying the right things and making the right impression is imperative and also tougher by the moment.

With a million tools in your bag varying from- Advertising, Sponsorship, Mentions, Suggestions, Shop shelves, and Social Media Marketing a.k.a your newest and most effective tool!

How to build your Brand

How do you communicate with your customers? 

How do you meet their expectations? 

How do you impress? And how to increase brand awareness In doing so?

Well, that’s where we come in –with the best tips and the Do’s and Dont’s on how to increase brand awareness.

When it comes to Brand Awareness Marketing, we’ve got you covered! Below are the points in the infographic by Referralrock to measure brand awareness.

Tips to Increase Brand Awareness-

 1. Wear Your Best Outfit! – With the best suitable color scheme

The ugly truth is people judge you for the way you look. It’s the same with your brand. To increase brand awareness, it’s important to make your first impression a lasting one. 

So, use your official font to make a statement. And color up your brand with your unique spectrum of colors. Make sure you’re presenting the best version of your brand by maintaining a common colour theme of the brand across all platforms. This provides the brand with a unique identity & makes a lasting impression in the minds of the audience.

Chic up that outfit and make a great first impression!

2. Be Remembered – The first impression always matter

Brand awareness marketing is all about making your way into someone’s thoughts in a very precise technique & manner. 

Where you place your logo, your colour scheme, the way you present the content &  your eccentric Tagline, all is noted down by your customer. 

Give your audience a reason to remember you by creating unique & interactive content such as GIFs, Videos & Polls to generate engagement and increase brand awareness. 

So, be consistent, be different, and be remembered.

3. Be There On Time – Perfect timing is everything

Timing is the secret to increase brand awareness. 

Social media is always being dumped with content. Since you are not the only option for your customers, make sure you’re present to fill up their slots of available units of time. Know how to increase brand awareness on social media.

Check out your insights to see when your followers are active the most, and publish your content accordingly to make a better impact on them, and reach them. This way your content doesn’t go unnoticed, and you optimize productivity. 

Keep a constant note of your Engagement Rate, as it’s one of the most widely accepted measures of content quality in the Digital marketing industry and hence is an important tool in increasing brand awareness.

What is Engagement Rate?

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. 

It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

The engagement rate is calculated using the simple formula:

Engagement Rate = Engagement / Reach X 100 

Though there is no one size fits all approach to Engagement Rates as it varies across industries and content types the following Rates and the Standards can be considered as a reference: 

  • Less than 1% = low engagement rate 
  • Between 1% and 3.5% = average/good engagement rate 
  • Between 3.5% and 6% = high engagement rate 
  • Above 6% = very high engagement rate

4. Know Your People – Target the right people

In marketing, it’s critical to know who you’re marketing to. So, define your target audience (TG) and market your brand content primarily to their inclined likings & interests, to be efficient and surgical in your branding. 

They can be segmented using various factors such as Location, Gender, Age, Occupation & Interests. 

If you’re finding it difficult to define your TG, just check out the insights of your social media accounts to get a clear picture.

Knowing your audience and structuring your content to suit their likings & understandings is a vital step in increasing brand awareness. If they can relate to the brand, they will connect with it.

5. Be Omnipresent – Reach your customer everywhere

What’s better than being present in one place? Being present at every place.

You have a message that you want to share, a story worth telling. So say it all in a perfect campaign.  And make sure people hear you speak!

Marketing is important, and the only way you can be heard in the noise of a loud crowd. So make sure to publish a whole range of content such as Images, Infographics, Videos, GIFs, Blogs, Vlogs & Podcasts across a spectrum of different avenues, each known for a content type.

Content Marketing Platforms: Reddit, Quora & Behance

Social Media Platforms: Facebook, Instagram, Snapchat, Pinterest & Youtube.

Podcast Platforms: Cashbox, Spotify & IVM. 

One of the prominent ways to increase brand awareness is through the technique of 360° communication.

What is 360° communication?

Providing a 360 experience is about synergies of messaging. Through print, in-store, digital and social media –

“The customer will experience communication no matter where they are, so you have to think about leading them through the journey,”,

says Marina Karassellos, Digital Creative Director at ULTA Beauty.

6. Call To Action – Boost your Conversion Rate

I don’t think I have to remind you, but all the dressing, impressing, and marketing need a conclusion. And that conclusion in branding is a Call to action (CTA).

A Call to action is part of a story, webpage, advertisement or any piece of content that encourages the audience to take action. Asking the audience to comment on a post, Share, Like, Subscribe, Fill a form, Buy or any other goal-oriented actions are the types of CTA used.

CTAs help you in converting a viewer/visitor into a lead & also drive audience engagement, in turn, increase brand awareness. 

  • Emails with a single call-to-action increased clicks of 371% and sales 1617%. 
  • Adding CTAs to your Facebook page can increase the click-through rate by 285%
  • CTA within a video gets 380% more clicks than their normal sidebar CTAs. 

Moreover, 83% to 93% of each post’s leads come from anchor text & internal link CTAs. 

So, encourage your audience to take action & increase brand awareness.

increase brand awareness

So, those were the six effective ways to increase or enhance brand awareness and take our brand to the destined level.

Need help with Branding and Brand Communication? A Brand awareness agency Moshi Moshi can help with that! Let’s follow all the Do’s and Don’ts for you and ease up your workload!

You can also reach us on our Instagram, Facebook, or LinkedIn accounts. Tell us what you have in mind, we are great listeners!

Why is increasing brand awareness important?

Brand awareness is the most important step because it is the very first step in the marketing funnel, and a crucial foundation to eventually gain customers. It refers to people's ability to recall and recognize your business. It helps to boosts your ROI, generates sales easier, improves customer satisfaction, and helps you foster relationships to promote growth.

How is brand awareness measured?

One can measure brand awareness by running surveys, interviewing people, or adding questionnaire to your website. Asking how your visitors found you.

brand consultation

Brand Consultation And Advertising Agency Defined

Brand Consultation And Advertising Agency Defined 1200 675 Admin

People often confuse branding with advertising and vice versa. The line between the two services is blurred in the eyes of the general public. The two may closely work together, but they are separate and distinctive services. Brand consultation stays by the motto of studying the minds of the target audience first and then trying to position the brand in the right manner. They can do so by taking advantage of the strengths of the brand and the weaknesses of competing brands.brand consultation

Brand Consultation 

Brand consultants try to first understand the nature and objective of the company. They meet the representatives from the company and have several rounds of discussions. They understand the entire history of the company right from vision, mission, short-term goals, long-term goals, USP, brand strengths, brand values, target market, and target customers. After they have gained a thorough understanding of the company, they move towards the process of strategizing. 

Instead of directly communicating your brand’s features and benefits, a brand consultant helps in aligning your brand’s unique value with those people most important to its future, a.k.a. your customers. The brand consultancy also helps companies think through their brand challenges and struggles by making strategy based brand decisions. 

brand consultation

Advertising Agency 

An advertising agency, on the other hand, is a professional service dedicated to providing their clients with marketing and merchandising advice. Advertising agencies are hired to conceive and produce commercial messages including radio, TV, outdoor, internet, print, etc., for their clients. The agency provides a third-party perspective on the selling of the client’s goods or services. They can be hired for producing single commercial messages, or to create a complete 360º ad campaign. 

The typical clients that partake in business with ad agencies are businesses, corporations, non-profit organizations, and Government agencies. 

Advertising agencies now have evolved into companies that provide so much more than just ads. They have ventured into full-service agencies that provide a comprehensive menu of services, including branding, direct marketing, social media marketing, sales promotion, package design, product placement, media planning and buying, traffic, event planning, public relations, and sports marketing. 

There are a few key elements that distinguish the two services. 

Branding is Strategic and Advertising is Tactical

Brand consultation largely involves the development of a brand plan or the creation of a blueprint that will drive the brand strategy. They focus on building businesses and brands for long term goals. Brand consultation has a more holistic approach when compared to advertising. To further understand brand strategy, watch our video where we give you our take on it. 

Ad agencies focus on the implementation of strategies and plans. For example, if a brand already has a set image created by brand consultation, advertisers can then use that image as the basis for the brand’s media plans, ads, product design, etc.

Team 

Since there are several levels of hierarchy and experts in advertising agencies, the clients generally have to communicate with a set of employees for different requirements. The presence of bureaucracy and inflexibility in their business models can make it frustrating for the client because a lot of time is consumed in this process. 

But in a brand consultancy, a client has one point of contact, who is usually a consultant. This communication structure is not only a convenient option for clients, but it is also very helpful in efficiently achieving goals. 

Area of Expertise 

Brand consultants tend to have expertise in several disciplines. They are trained advisors with experience in several fields who build a broad view of the client’s business and its strategic challenges. Since they have expertise in several fields, they can solve broader business problems. They carry out an audit for your business, industry, systems, processes, and stakeholders. Brand consultants may also assist companies with strategies to improve research and development, sales, production, supply chains, operations, customer relationships, and retention strategies.

Employees at advertising agencies, in contrast, have expertise in a specific field. These agencies consist of creative individuals that excel in creating brand-building ideas, taglines, copywriting, etc. They come up with creative campaigns that quickly catch the attention of the masses. Television, radio, billboards, websites, etc., are used to push these campaigns in order to reach as many people as possible. Ad agencies are rarely asked to provide technical consultancy that may be outside their immediate area of expertise. 

brand consultation

In Conclusion 

With the above attributes, we understand the major differences between advertising and branding. These distinctions can be useful for brands that are looking to hire a consultancy or agency for their business needs.

Advertising agencies and brand consultants both support design and communication. But their main focus on brand strategy differs by either developing the brands or refreshing them. They are equally responsible for the success of those brands at the end of the day. 

When it comes to advertising agency vs brand consultants, brands must look at what their business really needs assistance with. Once they have pinpointed their concern, they can then hire either of these services.