Have you ever considered brochure marketing for your business? How long did you take to realize that it is a very powerful marketing tool?
Is it only after reaching here? If yes, we assure you that after reading the entire article, you’ll get to understand each type of brochure and its design. If not, we are here to guide you with which type of brochure will be ideal for your business.
Why Brochure Marketing?
A well-designed brochure can be an ideal way to introduce your brand to the industry and prospective clients. Brochures can be easily circulated to a large number of people if distributed properly and make your company’s name stand out in the light.
What is the goal of a brochure? Well, the answer is here.
Brochure sends the unpretentious message that your business is proficient, solid, and focused on quality.
Brochure marketing is a powerful marketing tool when it comes to reaching new clients and a well-designed brochure can create a positive impression about your business. That is why a brochure is a great marketing tool that your brand needs.
Before deciding which brochure works best for you, take a look at different types of brochures that you might be interested in.
Types Of Brochures
There are 6 different types of brochures based on layout and formats. They are:
- Gate Fold Brochure
- Bi-Fold Brochure
- Tri-Fold Brochure
- Leaflets or Flyers
- Folders and Insert Brochure
- Z-Fold Brochure
| Gate Fold Brochure
Popularised by high-end marketing, this type of brochure is extremely durable since it is made of premium quality paper and its inward folding makes it compact.
This type of brochure works for single product displays, heavy graphic designs, and menus. They are popularly used for wide-visual artistic designs seen in architectural layouts and landscape pictures.
The standard brochure size is 8.5 “x 11” for the gatefold brochures.
| Bi-Fold Brochure
As the name suggests, it has 2 folds consisting of 4 panels, where you can show all the information about your company, your brand, and your products. They are commonly used in several types of organizations.
This type of brochure is perfect for simple product introductions, plans, price sheets, city charts, real estate deals, and product sheets which are rich in content, specifications, and images.
The standard brochure size is 8.5 “x 11” for the bi-fold brochures.
| Tri-Fold Brochure
Being the most common type of brochure used by small to large businesses, it has a little more space (6 panels) than Bi-fold brochures, which makes it possible to present more information to the targeted audience. This brochure helps in maintaining a perfect balance between content and design.
The standard brochure size for the Tri-Fold brochure is 8.5” x 11”.
| Leaflets or Flyers
Have you ever seen single-page brochures, announcing or recommending any product, inserted in any newspapers or magazines?
These single-page brochures are the flyers or leaflets used to target a mass number of people to convey information. An eye-catchy design with short, crisp, and readably sized content can take it to the next level.
These are typically one of the easiest ways to reach out to a large number of people, providing product information or announcements. For small-scale marketing, the standard size of A4 leaflets and flyers are recommended.
| Folders and Insert Brochure
Do you want to market your upcoming event? Then go with folders and insert brochures to grab the full attention of your audience, for the promotion of your event.
This type of brochure features fantastic folders inside. Inserts are the printed sheets of paper that go inside those folders which give information about specific topics, services, and products.
| Z-Fold Brochure
As the name suggests, this type of brochure folds and looks like ‘Z’, with each panel on top of another. It is ideal for displaying lists, user guides, and technical specifications.
It has 3 panels with plenty of room to write about your business offerings. This type of design is commonly used for sales brochures, event brochures, etc.
We have seen different types of brochures. But how can you create an impactful brochure?
Designing a brochure may seem simple. But designing a brochure that your recipient will keep for future reference is not an easy task. Effective brochure design is crucial in creating one with accessible product and service information. The more helpful your brochure is, the more drawn out its existence is with your beneficiary, and the higher the possibility, it could be passed on to your prospective customers.
Advantages of Brochures:
Now in case you’re thinking about utilizing brochure marketing in your marketing plan, pay heed to the following advantages:
So what benefits will your business enjoy from printed brochures?
1. Brochures build trust
You can start building trust once you have your future client’s eyes reading your brochure. Many companies portray their goals and objectives in their brochure so that the clients can see the commitment of the company. This commitment helps in creating trust and the establishment of relationships.
A brochure communicates to the clients that you are a genuine organization with solid accreditation and trustworthy business practices.
2. Brochures personalize your business
As your prospective client browses through your brochure, you can develop a one-on-one contact. A brochure can be read at any moment and give a personal touch to your business.
3. Brochures are extremely versatile
In contrast with postcards and other types of print materials, brochures can be mailed locally or circulated at events.
Such multi-purpose features help in deciding to print a larger number of brochures since they can be used in the future as well.
4. Saves time
Unlike composing a full letter to a client and noting a request, sending a brochure that contains the required information, helps save time, and exposes the client to significantly more information.
You don’t need to alter brochures or deliver them explicitly to a client. You can pop a leaflet into an envelope and mail it out to potential clients without any hassle.
5. First impressions are everything
So make them count. Working closely with a design team will help in making sure your company brochure has the “WOW” factor.
This is key if you want to attract potential customers with an eye-catching design, high-quality print, and a lasting impression. A well-designed and written brochure will help generate success in your business.
We Design Brochures!
So if you are fully convinced then why don’t you let us design a brochure for you? Take a look at our brochure examples and then give us a call! We offer professionally designed and personalized brochures, which are perfectly aligned with the services or products your business offers, by giving it true meaning.
Are brochures still effective for marketing a business?
Since many people remember visual information better than the spoken words, brochure marketing can have a great impact in these situations. Yes, brochures are still effective for marketing a business.
What makes a good brochure?
Understand your customer, always use images that are important to your customer, sell your product don’t tell, use headings and graphics, make a professional brochure, use bullet points to focus on the key features.
What are the elements of a brochure?
Name and logo, Brochure cover, Slogan, Main text, and Contact information.