Meme marketing is the use of memes to promote your brand narrative. Jupiter money was offering cashback on debit card transactions which was an unheard-of offering.
Jupiter money is also a relatively new brand in the NEOBANKING space and hence we used meme marketing as a tool to connect with their audiences and increase their engagement rate, like memes, in general, are highly shareable.
8 MEME PAGES USED
We Partnered with the top 8 meme pages of the country to ensure that the campaign has a reach it requires. These meme pages have a combined follower base of over 20 million.
MEMES USED TO CREATE AWARENESS