Monthly Archives :

October 2021

SEO Case Study: Zero to 31 keywords on top 3 pages in 4 months | ILIFE

SEO Case Study: Zero to 31 keywords on top 3 pages in 4 months | ILIFE 1536 864 Moshi Moshi

About the Brand

ILIFE is the world’s leading robot vacuum cleaner manufacturer developing products that make home cleaning easier and more efficient.

By taking the load of cleaning your house every day away. ILIFE empowers people to live their best moments each day with their family and enjoy some “Me-Time” as well.

You can find out more about ILIFE on their website: ilifecare.in

SEO Campaign Brief

As part of the SEO project with ILIFE, we at Moshi Moshi set a specific target of bringing the brand come to life as one of the most recent search results when anyone would look up robotic vacuum cleaners or a vacuum cleaner in general. The other major goal was to rank all of their products with the most relevant and top searched keywords along with strengthening their branded keywords on Google.

 

Prevalent Scenario

The keywords being used on their website did not match the industry keywords and as such the search results that came up were only the branded keywords that were rarely searched for, this made our work extremely important, and ranking the right keywords was on top priority.

 

Our Approach

Just an audit of the website revealed that there was a lot to be done in terms of not only looking for the best keyword mapping opportunity, but a lot was desired for the website in terms of its UI/UX. An on-page optimization coupled with an off-page optimization unraveled the content needed rework and we worked tirelessly on making the best efforts towards creating the right impact for the brand.

 

The Results

In just over three months 4 major keywords which included ILIFE & ILIFEcare saw a jump from obscurity to being present on the first and second page on Google search.

vacuume cleaner keyword ranking

The most challenging of them all was to cultivate the search results that would help the brand come on the first page and the money maker keyword for us was “robot vacuum cleaner India” this made sure that the brand stood right next to its counterparts and brand visibility increased.

Twelve money keywords of the likes of “cleaning robot India” and “robotic vacuum cleaner” which yield a high value on any search criteria were seen matching our brand on Google’s second page. This helped the brand not only find its feet in the country, but its implications also saw the brand seeing light in other countries too.

In the midst of the ruckus of keyword mapping, keywords like “smart vacuum cleaner“, “self cleaning robot” and “floor cleaning robot India” which could not be missed for the brand saw an entrance on the third page on Google search.

Website traffic improvement through SEO

In the last quarter itself, ILIFE has seen a bump of over 7% unique users on its website, a session increase of 11%, and a reduction of over 13% in bounce rate just by using the above approach.

So, one takeaway for you from this could be that SEO may seem like it is seemingly a side chick of marketing, but it ultimately helps a brand make its mark! No matter how much money you spend on increasing your online reach, it all boils down to if you are ever going to be visible on Google for someone researching or looking for something relevant. So a focus on SEO is a must.

Moshi Moshi is a creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging, and Social Media Campaigns.

Call us: +91 9148544178
Mail us: sales@moshimoshi.in
Visit our website: moshimoshi.in

We would love to hear from you!

SEO Case Study: 104 Products Keywords on Top Three Pages – NOVATECH

SEO Case Study: 104 Products Keywords on Top Three Pages – NOVATECH 1536 864 Moshi Moshi

About

Novatech provides automated solutions to some real-life problems and they focus on providing high standard quality products with efficient service coupled with a convenient and hassle-free experience through our hygiene products.

The brand has a wide range of automated washroom accessories including Hand Dryers, Liquid Soap Dispensers, Sanitizer Dispensers, Tissue Dispensers, Perfume Dispensers, Air Curtains, Automatic Shoe Wraps, Urinal Flushers, and much more convenient and useful hygiene products to make your life easier.

SEO Campaign Brief

As part of the last seven months working on an SEO project with Novatech, we at Moshi Moshi we set a specific target of bringing the brand come to life as one the most recent search results when anyone would look up automated washroom accessories or washroom accessories in general. The other major goal was to rank all of their products with the most relevant and top searched keywords along with strengthening their branded keywords on Google.

 

Prevalent Scenario

The keywords being used on their website did not match the industry keywords and as such the search results that came up were only the branded keywords that were rarely searched for, this made our work extremely important and ranking the right keywords were on top priority.

 

Our Approach

After an in-depth audit of the website, we understood that there were a lot of changes are done in terms of not only looking for the best keyword mapping opportunity but a lot was desired for the website in terms of its UX. With an on-page optimization coupled with an off-page optimization unraveled that not only the content needed rework and but there was a need to upscale the keyword mapping as not less than 166 keywords were not in the top 50 searches, hence we worked tirelessly making the best efforts towards creating the right impact for the brand.

 

The Results

In our extensive work of over 7 months, 34 major money/product keywords which included Keywords like “hand dryer machines“, “mini jet hand dryer“, “hand dryer online“, “air curtain Bangalore“, “shaving mirrors with light” saw a jump from inconspicuousness to being present on the first and second page on Google search.

Forty-nine money/product keywords of the likes of “tissue dispenser box“, “automatic water tap sensor“, “automatic liquid soap dispenser“, “liquid soap dispensers“, “tissue dispenser machine“, “automatic taps” which yield a high value on any search criteria were seen matching our brand on Google’s second page. This helped the brand not only find its feet in the country, but its implications also saw the brand seeing light in other countries too.

While we concentrated on high-value keyword mapping, keywords like: “automatic shoe polish machine“, “perfume dispenser machine“, “automatic hand soap dispenser“, “baby diaper changing station“, “shoe polishing machine” which could not be missed for the brand saw an entrance in the third page on Google search.

In recent times, Novatech has seen a bump of over five thousand new users visit their website, a session duration has also seen an increase of more than double the time and a reduction of over 10% in bounce rate just by using the above approach.

So, one takeaway for you from this could be that SEO may seem like it is seemingly a side chick of marketing, but it ultimately helps a brand make its mark! No matter how much money you spend on increasing your online reach, it all boils down to if you are ever going to be visible on Google for someone researching or looking for something relevant. So, a focus on SEO is a must.

Moshi Moshi is a creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging, and Social Media Campaigns.

Call us: +91 9148544178
Mail us: sales@moshimoshi.in
Visit our website: moshimoshi.in

We would love to hear from you!