Infographics have gained popularity in recent years. They have been generally utilized among organizations and associations in both digital and in print. In the era of Digital Marketing, Infographics have become an exponential way of presenting data in a very catchy way and there are proven benefits of infographics as well. Research expresses that the human brain processes image multiple times quicker than plain text.
Other research proposes that 40% of individuals will react preferably to visual data over text data. Visual elements are an extraordinary method to engage your audience and get them interested in your content. With an infographic plan, you can introduce data in a way that is outwardly appealing and engaging for your audience. Check out the stats about infographics by Fuzzy duck.
In this article, we’ll discuss-
- What are Infographics?
- Why are Infographics popular?
- Types of Infographics
- Benefits of Infographics
- How can you make an effective Infographic?
- Why B2C businesses should use Infographics?
What are infographics?
An Infographic is essentially a visual representation of information that aims to reach a wider audience by simplifying the complex data and arranging it in an easy format. It helps to make the data understandable to the audience at first glance.
Why are infographics popular?
Most people prefer visual images rather than the texts, people also love to share content that has captivated their attention and is visually appealing, nowadays popular infographics get viral on social media channels very quickly.
For example: Putting a thousand-word article on our Facebook wall with charts/tables seems to be very boring and lengthy and will not help me to engage the audience. In this case, I would prefer to post an infographic on my Facebook wall which will summarize all the content in a single image, which can engage people and can be shared by our audience.
Infographics can make simple and boring information exciting. We can share information through a visual & there are various types of infographics,
- Statistical Infographic Template
- Informational Infographic Template
- Timelines Infographic Template
- Process Infographic Template
- Geographic Infographic Template
- Comparison Infographic Template
- Hierarchical Infographic Template
- List Infographic Template
- Infographic Resume Template
Let’s understand the types of infographics in detail:
1. Statistical Infographic Template:
If you need to visualize survey results, present information from numerous sources, or backup an argument with important information, at that point a statistical infographic is the best infographic to do that.
A statistical infographic puts the attention on your information. The design and visuals will assist you in telling the story behind your information. Your storytelling devices can incorporate graphs, charts, icons, symbols, pictures, and eye-catching font styles.
2. Informational Infographic Template:
An informational infographic format is the best infographic for clearly conveying another or specific idea or to provide the outline of a theme.
Regularly, an informational infographic is separated into segments with engaging headers. Numbering each area will help your infographic design flow. Also, we’ve discovered that individuals will in general like infographics with numbers in the title. Descriptive headers and illustrative symbols help convey each point clearly.
3. Timelines Infographic Template:
Timeline infographics are the best sort of infographic for imagining the historical backdrop of something, to feature significant dates or to give a diagram of occasions. Since people will, in general, understand time spatially, a visual like a timeline infographic can help make a more clear image of a time allotment. Visuals help like lines, icons, photographs, and labels all help to highlight and clarify points in time.
4. Process Infographic Template:
While a timeline infographic will feature points in time, a process infographic is the best infographic for giving a summary or diagram of the means in the process.
Process infographics will permit you to simplify and explain each step. Most process infographics follow a direct start to finish or left-to-right stream. Numbering the means will make your procedure simple to follow.
5. Geographic Infographic Template:
Do you want to visualize area-based information, segment information, or huge amounts of information? In those cases, a geographic infographic is your most solid option. Geographic infographics use map graphs as the center visual.
6. Comparison Infographic Template:
Most of us have trouble picking between multiple options. Whether you need to think about options in an unbiased manner, or you need to make one choice to appear to be better, a comparison infographic is the best infographic to do that.
Typically, comparison infographics are divided into halves vertically or horizontally, with one choice on each side. Utilize differentiating or contrasting colors to separate two choices.
7. Hierarchical Infographic Template:
A hierarchical infographic can compose data from the most prominent to least.
One famous case of this is the pyramid image of Maslow’s Hierarchy of Needs. Humanity’s most basic needs are at the base of the pyramid, ascending to humanity’s most complex and unknown need in the smallest segment at the top. To visualize a hierarchy of leadership or to show how something is separated into parts, utilize an organizational flow chart.
8. List Infographic Template:
If you need to share a collection of tips or a list of examples, at that point why not make a list infographic!
List infographic formats are commonly clear the objective is to make them more attractive than a basic list. Visuals like symbols can replace bullet points, and creative text styles and colors can make everything stand out. Numbering the points in your list will enable your data to the stream. This list infographic layout utilizes diverse colored circle icons to help each number pop from the page.
Even though your substance is a list, it doesn’t mean you need to follow the fundamental start to finish design. Play with your audience’s desires and include eye-catching structure components to offer their eyes a break.
9. Infographic Resume Template:
With the present place of employment showcase being so immersed, job searchers need to discover imaginative approaches to separate themselves. That is the reason infographic resumes have increased in terms of prevalence in recent years.
Infographic resumes won’t have the option to altogether replace the traditional resume most of the time. But they’re an extraordinary visual report to bring to an interview, to distribute on your portfolio site or to remember for an email application. Plan a resume header that reflects your abilities and experience. Give your infographic to continue a beautiful border that reflects your character or individual brand.
Here are some benefits of infographics:
- Catch your eye: We are visual creatures and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Basically, infographics are undeniably fun and engaging with that plain content.
- Demonstrate expertise: Infographics utilize tables, diagrams, graphs, and other data. This visual portrayal of broad research shows topic skills and can upgrade believability in the marketplace.
- Make complicated data progressively understandable: They say, a picture is worth a thousand words. Effective infographics convey a lot of information and data in moderately little space.
- Boost brand esteem/value: Infographics go beyond telling people about your brand. They exhibit your worth and information in a significant way. That is the reason it is significant that they support your characterized image picture and incorporate an organization logo and website address or other contact information.
- Make your content viral: Since they contain heaps of data about a single subject, they are perfect for sharing by means of web-based life channels. Information is an added benefits of infographics, that help the content to come out better in the eyes of the viewer.
- Boost SEO: Once your infographic is posted on your site and shared via social media, it can produce backlinks that are fundamental to driving SEO.
Tips to create an effective infographic:
- Write catchy headlines
- Leave plenty of white space
- Create an infographic for your target audience
- Keep minimum text
- Stick to a single topic
- Let information flow like a good story
- Keep it simple & focused
The below points will explain why B2C businesses should use Infographics:
- Visualizing statistics: At the point when you’re making statements, buyers probably won’t accept your advertising messages. As the saying goes, numbers never lie, so including a couple of truthful figures causes your case to appear solid. It can come to individuals once in a while reading lengthy articles about a survey or study you just finished.
- Educating consumers: Infographics are profoundly instructive and can show consumers your brand. Locate a significant point and afterward direct research on how clients are influenced by that issue. You can utilize your infographic to educate general society and afterward, compose a blog entry about how your product or services can resolve issues.
- Brand awareness: Furthermore, you should add your brand logo on your infographics to guarantee that your perusers are presented with your organization’s logos and images. Utilizing your branded content will likewise enable your business to arrive at new buyers.
The main obstacle for infographics is to create points and thoughts in a simplified, alluring and energetic way. There are different platforms and stages in development that can help you make them simpler. In this way, start working on infographics and let individuals know your creativity and create awareness with your business.
Are infographics effective?
There is no doubt that visual content always works. In fact, the brain processes visual content 60,000 times faster than text.. Infographics are a great way to present complex information in a simple way and are especially effective in B2B marketing.
What should infographics include?
1. Stunning graphics 2. Valued information 3. Relevant and current data 4. Good organization 5. Concept and design
What makes a bad infographic?
A bad infographic includes too much of text content, too much information in the graphs and charts, which makes the infographic complex to understand.